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Google Adds New Documentation For Mystery Crawler
Google updated the list of their official crawlers by adding the name and information for a relatively unknown crawler that publishers have been seeing now and then but no documentation…
Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality
Whether you opted into automatic migration or updated GA4 manually, you’ll likely still have some changes to update, both to the data itself and for the stakeholders who review the…
Can AI Make Social Media Less Toxic? A Chatbot Study Shows Promise
Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks…
Google Proposes A Globalist Approach To AI Regulation
Google published a policy agenda to promote a collaborative approach between private sector AI companies and governments to promote a legal framework for regulations that maximize AI opportunities while also…
The Hybrid Human-AI Strategy In The Era Of Google SGE
In the evolving digital landscape, the importance of a hybrid human-AI strategy in content creation cannot be understated. By combining human expertise with the unparalleled data analysis capabilities of AI,…
How To Find The Best SEO Keywords (& Why It’s Important)
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if…
Microsoft Advertising Updates – More Emails About Non-Compliant Ads
Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved. Microsoft Advertising updated its policy violation notification process. …
Google On Topical Authority: Don’t Worry About It
John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On…
Google Announces New Structured Data For Educational Videos
Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the…
Google Takes Legal Action Against AI Scammers & Copyright Fraud
Google announced it’s pursuing lawsuits against two groups that have sought to exploit the company’s services and users. Lawsuit Targets Scammers Abusing Hype Around AI The first lawsuit targets scammers…
How to Leverage Content and AI-powered Tools in Your Content Writing
You can now use this list of keywords to inform your content strategy. Create targeted and relevant content around these keywords to improve your site’s search engine visibility. Remember that…
Using Local Business Partnerships To Build Authority And Visibility
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness…
List Of 16 GPT SEO AI Tools Publicly Available Right Now
OpenAI recently offered paid subscribers the ability to create their own custom GPT and many in the search community have created and shared the tools. Here is a partial list…
Trends To Inform Your Strategy
Navigating PPC isn’t easy. No one has all the answers, but get enough experts together, and you can discover powerful PPC trends. Which is exactly what we did. As pay-per-click…
Microsoft Bing Launches Webmaster Tools Android App
Bing launches Android app for Webmaster Tools, offering convenient access to key site performance features on the go. Bing launched a Webmaster Tools app for Android. The app…
10 Top Tips To Improve Your Website Speed
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want a website that ranks high in Google and converts well? Making…
Harnessing Generative AI for SEO and Content Success – Whiteboard Friday
The last step is scrutinize. So this is the review period. What’s really exciting is there is a very near future where GPT is gonna be able to do this…
Google’s Plan For Ad Targeting Without Third-Party Cookies
As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid…
A Conversation With Google’s Yury Pinsky on AI & the Future of SEO
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity…
A Guide To Diagnosing SEO Traffic Drops
Today’s Ask an SEO question is a common one, both from SEO pros and from clients. I’m going to focus more on the first part: What causedi my traffic to…
Mullenweg Confirms Tumblr Failed But Not Closing
A leaked internal memo from Matt Mullenweg to the staff at Tumblr outlined plans to shift employees out of Tumblr to other teams in Automattic and run Tumblr on with…
OpenAI Seeks Open-Source, Private Datasets For Safe, Beneficial AGI
In its latest announcement, OpenAI introduced Data Partnerships, a collaborative effort aimed at enhancing the training of AI models, particularly as the world edges closer to achieving artificial general intelligence…
Custom GPTs Available For All ChatGPT Plus, Enterprise Subscribers
OpenAI has ushered in a new era of artificial intelligence by launching custom GPTs for ChatGPT+ subscribers. This latest development empowers users to personalize their AI experience, crafting ChatGPT to…
New Ways To Utilize ChatGPT For SEO & Marketing
Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available…
OpenAI Resolves Periodic ChatGPT, API Outages Caused By DDoS Attacks
OpenAI has resolved periodic outages, as detailed in the company’s latest incident report, which reflected an abnormal traffic pattern due to a DDoS attack earlier today. Screenshot from OpenAI, November…
Senate AI Insight Forum Considers Who’s Liable For AI Harm
The U.S. government Senate AI Insight Forum discussed solutions for AI safety, including how to identify who is at fault for harmful AI outcomes and how to impose liability for…
Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times
According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a…
Google Rolls Out November 2023 Reviews Update
Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based content from now on. According to Google’s…
How To Generate an Effective URL Slug for SEO
Search engine optimization (SEO) is super important when it comes to generating organic traction and elevating the online presence of your business. In order to stand out from your competition,…
Go (Golang): The Unsung Hero In The SEO’s Toolkit
Learn how Go compares to Python and JavaScript, and elevate your SEO automation and coding expertise with this guide. The post Go (Golang): The Unsung Hero In The SEO’s Toolkit…