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YouTube Unveils Suite of AI-Powered Tools For Video Creators
Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next…
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored…
Unlocking Competitive Insights For SEO: A Step-by-Step Guide
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top…
How To Optimize App Install Campaigns
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app.…
Browse With Bing Returns To ChatGPT iPhone App With Links
After being temporarily pulled from ChatGPT on July 3, 2023, the Browse with Bing feature has reappeared in the latest update of the ChatGPT iPhone app. While it had difficulty…
DALL·E 3 Coming To ChatGPT, Bing, And Microsoft Designer
OpenAI recently shared details about DALL·E 3, the latest version of the text-to-image AI system, set to arrive this fall on ChatGPT Plus, ChatGPT Enterprise, Bing’s AI Image Creator, and…
Microsoft Gives Websites More Control Over Content In Bing Chat
Microsoft announced new options for publishers to limit their content use in Bing’s new AI-powered chatbot feature. The tech giant aims to address concerns raised by publishers while allowing website…
4 Stats About SGE – Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Discover key statistics on Google’s Search Generative Experience…
Bing Expands Webmaster Tools Performance Report
Microsoft has announced an expansion of its Bing Webmaster Tools Performance Report, providing website owners and SEO professionals with more detailed insights into how their sites perform on Bing’s search…
Microsoft Bing & Wix Announce IndexNow Integration
Wix, a leading web development platform, has recently integrated IndexNow into its services, optimizing the speed at which new content on premium sites gets indexed by search engines. This development…
5 PPC Tips For Technology Companies
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types…
Dear BrightonSEO, You’ve Come a Long Way, Baby
I’ve attended BrightonSEO for 10 years, but this year’s conference was one of my all-time favorites. (And it looks like the rest of the team also enjoyed it!) Here’s my…
5 AI Changes For Agencies & Brands [On Demand Webinar]
Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these…
Microsoft Will Roll Out Copilot AI Companion This Fall
Microsoft announced the rollout of its AI assistant, Copilot, across Windows 11, Bing, Edge, and Microsoft 365 this fall. Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at…
Bing Webmaster Tools Unveils Enhanced Sitemap Reporting
Microsoft is rolling out an update to Bing Webmaster Tools’ sitemap reporting capabilities. This update is designed to provide you with a deeper understanding of how Bing indexes your sites.…
Microsoft Advertising Introduces 3 New Generative AI Solutions
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech…
Google Ads Updates Misrepresentation Policy To Strengthen Standards
To maintain trust and ensure transparency in advertising, Google has announced an update to its Misrepresentation policy. The update, enacted on November 21, 2023, is designed to tackle issues related…
How To Skyrocket Your Website Traffic With Local SEO Blogs
Did you know that 46% of all Google searches are looking for local information? And within a week, 88% of smartphone users who perform local searches visit a linked business.…
Bing Webmaster Tools To Retire Disavow Links Feature
Bing Webmaster Tools announced a significant change that could affect website owners and SEO professionals who use the disavow links feature. Effective October 2023, the platform will eliminate the disavow…
What SEOs Really Need to Know About JavaScript SEO
Did you know that while the Ahrefs Blog is powered by WordPress, much of the rest of the site is powered by JavaScript like React? The reality of the current…
7 Link Building Tips For Beginners
I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks since the days of yore.…
Google Ads Automatically Created Assets Available In 8 Languages
Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency. The latest features…
Tips for Winning Executive Support
In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with…
Announcing the Search Central Live Mexico roadshow | Google Search Central Blog | Google for Developers
Wednesday, September 20, 2023 Leer en español We’re very excited to announce that Search Central Live is coming to Ciudad de México on November 7! Following successful events throughout the…
The ROI of Accessibility in SEO
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This article contains some ableist phrases that are…
Microsoft Advertising Unveils Video And CTV Ads At DMEXCO
At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape,…
The Importance of Site Structure and Information Architecture in SEO
Search engine optimization (SEO) is a critical factor in determining a website’s visibility and success. There are numerous aspects of SEO, but the importance of site structure and information architecture…
Mastering Millennial Marketing For Generation Y
Boomers, millennials, Gen Z – with so many generational terms flying around, it can be difficult to know who’s who in the zoo. Well, baby boomers are easy enough. While…
Defining The Responsibilities In The Content Lifecycle
In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities…
Quality Is Foremost Factor In Search Indexing
Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. During the recent…