What I’m Learning About Local Sustainability from Renowned Marketing Experts
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Heart-on-my-sleeve: I’m stricken over climate change…
12 Tactics For Law Firm Content Marketing Success
Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go…
5 Lessons For Niche Content
In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing properties on them, it would…
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)
In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are…
Google Clarifies Product Review Best Practices
Google updated the documentation on how to write product reviews to add examples of kinds of product reviewers and to tighten the focus of the documentation with more precise wording.…
Google On The Use Of AI Images
In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of their opinions might seem surprising…
Is It A Google Ranking Factor?
As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a…
Is It A Google Ranking Factor?
Several HTML elements format text to help website visitors and search engine crawlers easily identify important portions of your content. But can these elements have an impact on your rankings…
Estimating Search Opportunity — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Estimating the opportunities within your various…
How To Lower Average Cost Per Click
Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have been several questions about…
Current Trends in Email Marketing: Tips & Pitfalls [Podcast]
Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the…
A Blueprint From Beginner To Advanced
There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started in SEO, and you’ll get lots of different stories. It…
Here’s How We Do It
I’ve managed Ahrefs’ social media accounts for nine months now—and it’s been a journey, from experimenting with content formats to figuring out what engages people the most. To keep things…
Do I Write Separate Pillar Posts For Each Category?
Today’s Ask An SEO question comes from Robert from St. Pete, who asks: I’m new and just starting, and I’m confused about Pillar Posts. If I have software, gear, and…
What You Need To Know
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seems to be located in “a void” – meaning it’s hard…
Google Integrates The Google Tag With Ads & Analytics
Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how…
Why Content Marketing For Law Firms Doesn’t Have To Be Boring
Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields…
Target Users Who Click On In-App Ads
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an…
7 Tips For Better Local SEO Reporting
One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more…
The Death & Afterlife of Content Marketing [Podcast]
In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha, the…
Top 8 Questions To Ask Before Saying Yes to SEO Consultancy Services
In an ideal world, search engine optimization (SEO) is something you can handle on your own for your business. You know your business best, so you would know how to…
A Guide To Google’s Knowledge Graph Search API For SEO
Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and find instant results that are…
Twitter Update Sets Goal To Be “Best Place To Share Media”
Twitter announced an update to multimedia sharing that, together with another update, makes it easier to discover videos and in essence transitions Twitter toward becoming a multimedia sharing platform. The…
How to Rank Higher on Google (10 Steps)
Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others. For that reason, if you want to rank higher, you need to be…
Google Analytics Discontinues Store Visits Reporting
Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October, though historical data will remain available.…
Twitter Emulates TikTok With Two New Features
Twitter announced that it will be rolling out two updates that will incorporate video discovery with a new video carousel and improve the user experience of watching full screen videos.…
12 Tips To Drive Results
Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a…
Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice Recognition
Google announced that it is joining the Speech Accessibility Project in order to help develop advanced speech recognition systems that can serve the needs of people with impaired speech. Speech…
Google Settles Consumer Privacy Lawsuit For $85 Million
Google parent company Alphabet Inc. will pay $85 million to end a consumer privacy lawsuit filed by the state of Arizona. The suit, which was filed in May 2020, alleged…
Instagram Is Now Putting Ads In Your Profile Feed
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. Additional updates include augmented reality (AR)…