Elon Musk’s Endeavor To Unlock Mysteries Of The Universe
Elon Musk announced the formation of xAI, a new artificial intelligence company, on Twitter. Announcing formation of @xAI to understand reality — Elon Musk (@elonmusk) July 12, 2023 The mission…
How to Prepare for an SEO Conference, Including MozCon
Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions,…
Microsoft Mitigates Hacker Access To Government Email Accounts
Microsoft announced that it recently blocked a group of hackers, which it labeled Storm-0558, that accessed email accounts belonging to around 25 organizations, including government agencies. How Hackers Gained Access…
Organic Traffic & Benchmarks By Industry
How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your…
20 Essential Elements for a Great Dental Website
An effective website is one of the most critical aspects of dental practice marketing when attracting new patients. Many people rely on dentists’ websites to schedule appointments, making it imperative…
Advanced SEO Audit Techniques: Excel
Preparing and working with data takes a little work, but you’ll be an ol’ pro in no time with a little practice. It really is a lot easier than you…
Influencers Drive Global B2B Content Marketing Success
With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower…
How To Perform An SEO Audit That Actually Helps You Win Clients
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. If you’re hoping to win over new clients in 2023, the key is…
GA4 Legal In Europe Following New Data Privacy Framework
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid…
Google On Fixing Discovered Currently Not Indexed
Google’s John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled. John offered general insights…
Anthropic Launches Claude 2 With 100k Context Windows, File Uploads
Anthropic launched a significant upgrade to its conversational AI assistant, Claude 2, with 100k context windows. The new Claude-2-100k model provides improved performance, longer responses, and expanded access through a…
How To Create A B2B Content Strategy For YouTube [Podcast]
Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder…
The Single Most Important Guide to AI Content Generation
Are you looking to step up your content creation game with artificial intelligence (AI)? We get it. The Content Marketing Institute reports that 61% of marketers are increasing their investment…
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to…
What You Need For The Big Pitch To Enterprise Companies
With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be…
Google News Indexing Disruption Causes Decrease In Traffic For Content Publishers
Google is investigating a service disruption affecting Google News indexing, according to the Google Search Status Dashboard. There’s an ongoing issue with indexing in Google News that’s affecting all sites.…
Google Recommends Noindex For Syndicated News Content
Are you concerned about syndicated content outranking your news content? Google reinforced its long-standing recommendation that publishers require syndication partners to noindex syndicated news content. The Twitter discussion began with…
Google SGE: Early Local Search Data
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If the local version of Google’s Search Generative…
Google Calls For Public Discussion On AI Use Of Web Content
Google announced today that it’s initiating a public discussion on developing new protocols and guidelines for how AI systems access and use content from websites. In a blog post, Google…
10 Great Google Analytics Alternatives
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools?…
Using Chrome DevTools To Diagnose Site Issues In An Audit
Chrome DevTools is a free tool built into the Chrome browser. Its many features help you audit elements on your website in real time. Chrome DevTools is a powerful toolbox…
The Story of Blocking 2 High-Ranking Pages With Robots.txt
I blocked two of our ranking pages using robots.txt. We lost a position here or there and all of the featured snippets for the pages. I expected a lot more…
How SEOs and Developers Can Work Better Together
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is part one of a three-part series…
43 Best Subreddits For Marketing Professionals
Reddit is a social network comprised of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest. Reddit has…
Why OpenAI Expansion Of GPT-4 API Means Apps Will Become More Powerful
OpenAI announced expansion of availability of GPT-4 to all paying API users and the deprecation of older embeddings models. This change provides developers the ability to create even more powerful…
Code Interpreter Available For All ChatGPT Plus Users
OpenAI announced on Twitter that all ChatGPT Plus users will have access to Code Interpreter. Code Interpreter will be available to all ChatGPT Plus users over the next week. It…
On-Page vs Off-Page SEO: Know the Difference
In today’s digital landscape, having a solid understanding of search engine optimization (SEO) is essential for any website owner or digital marketer. SEO serves as the backbone of online visibility…
Google Clarifies Value-Based Bidding In Week-Long Social Series
Last week, Google Ads Liason answered common questions and misconceptions about value-based bidding. Ginny Marvin took to LinkedIn and Twitter platforms for a week-long series of posts explaining the ins…
Meta Begins Blocking Content From Canadian News Publishers
Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company, locked Canadian users out…
How To Use ChatGPT To Be More Productive & Creative
ChatGPT can be a powerful creative tool when employed in the right way. Case in point: I asked ChatGPT to write an introduction for this article. Here’s what it gave…