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Google Expands Image Fact-Checking & Source Verification Tools
Google announced it’s expanding tools within its search engine to help users better evaluate images and source credibility. The company is rolling out three updates focused on image fact-checking, surfacing…
Microsoft Earnings Call Highlights Latest In AI For Search And Ads
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining…
Streamlining Communications: Automattic Acquires Texts.com
Automattic, the parent company of WordPress, has broadened its portfolio by acquiring Texts.com, an application that consolidates various messaging platforms into a single inbox. The Texts.com platform brings together a…
Live Blog: Meta Reports Q3 Earnings
Meta is set to report Q3 earnings today at 5:00 PM Eastern time. Highlights from the earnings report published earlier today reveal growth that beat analysts’ expectations, driven by a…
Google Now Allows Mixing Structured Data Formats
Google announced that it’s okay to merge two kinds of Schema.org structured data now and that it will validate at the major structured data validators. Now your choices aren’t restricted…
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) technology. The interactive ads feature virtual try-on…
Influencer Marketing and Shoppable Instagram: A Winning Combination
Businesses are continuously looking for novel ways to engage with their target audience and increase sales in today’s fast-paced digital market. Influencer marketing is one tactic that has grown tremendously…
How To Improve Lead Nurturing For B2B
Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an…
How To Reduce Email Bounce Rate & Boost Marketing Campaigns
When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to…
How To Perform Website Experiments [+Walk-Through & Results]
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful?…
Google Parent Alphabet Reports Q3 Earnings
Online ad giant Alphabet is set to report Q3 earnings today at 4:30 PM Eastern time. Highlights from the earnings report published earlier today reveal strong growth driven by Search…
Key Updates From Alphabet’s Q3 Earnings Call For Marketers
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how…
Google SGE Responses Continue To Shrink In Search Results
In an unexpected turn of events, Google’s Search Generative Experience (SGE), once heralded as a revolutionary generative AI feature set to disrupt search engine result pages (SERPs), is notably shrinking…
Majority Of Social Media Users Admit They’d Be Happier If It Didn’t Exist
A new study reveals that most social media users, especially young people, continue to use platforms like Instagram and TikTok even though doing so makes them unhappy. They feel trapped…
5 Types of Holiday Local Business Content You Should Promote
Promote this content: 1. Absolutely correct contact information It’s a preventable loss when a customer misses the chance to shop with you because they encountered incorrect basic business details on…
How To Maximize a Guest Post’s SEO Impact Through Social Media Promotion
Guest posting continues to be a powerful tool for search engine optimization (SEO) campaigns. It combines the emphasis of your brand’s expertise and authority with opportunities to place backlinks. Nevertheless,…
Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence…
How To Identify The Blue Ocean For Link Building Strategy
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where…
20+ Experts Share 2024 Social Media Strategies – AI & More
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula.…
Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency
Duda, the closed-source website builder for developers and SEO agencies, announced a new SEO automation to complement their existing AI Assistant tool, increasing the ability to scale SEO while simultaneously…
WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites
The popular LiteSpeed WordPress plugin patched a vulnerability that compromised over 4 million websites, allowing hackers to upload malicious scripts. LiteSpeed was notified of the vulnerability two months ago on…
New Features Coming To GA4 For Analytics 360 Properties
Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a…
What Is Bounce Rate, and Does It Matter in 2023?
How is bounce rate defined in GA4? Now that we’ve established how Universal Analytics defined bounce rate let’s turn that idea completely on its head. On July 1, 2023, Universal…
Google Explains The “Hostload Exceeded” Issue With Indexing
Users over the weekend were bewildered by Google Search Console failure to index webpages and the accompanying cryptic message, Failure: hostload exceeded. Many publishers checked with their web hosts then…
How to Avoid Search Over-Optimization
Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it helps to ensure people can find it through search. But…
What Do You Do About It?
Search results generally appear to be stable, but the reality is that Google’s SERPs can be more dynamic and volatile than is commonly understood. In this article, you will learn…
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to…
Google Completes Rollout of October 2023 Spam Update
Google has confirmed that the rollout of its October 2023 Spam Update has finished as of October 20. The spam-fighting update was first announced on October 4. In its announcement,…
What Is PPC Management – Do you Need it?
Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is investing in effective PPC management. Many…
Kinsta Unveils Free Hosting for Your Static Sites
Kinsta announced free hosting for up to 100 static websites, including static WordPress sites, and 100 GB bandwidth per month Free hosting offered by Kinsta for static websites, including static…