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Google Predicts £400 Billion Economic Boost From AI In UK
A new report commissioned by Google estimates that artificial intelligence technologies could add over £400 billion to the UK economy by 2030. The report, compiled by the consultancy Public First,…
Microsoft Launches Free AI Training With Professional Certificate
Microsoft and LinkedIn are taking steps to address the growing demand for AI skills in the workforce. Available through LinkedIn Learning, Microsoft is launching the AI Skills Initiative to provide…
20 Years of SEO & Search Engine Journal [Podcast]
The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search…
The New Instagram App Raising Privacy Concerns Launches Early
Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website…
15 Ways To Create High-Quality Contextual Backlinks That Actually Work in 2023
Imagine having a flood of targeted traffic flowing to your website, propelling your brand to new heights. Every business owner and blogger dreams of achieving that level of online success.…
How To Boost Revenue & Optimize For Offline Sales
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a…
How to Combat SERP Volatility
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Have you ever lost keyword rankings and felt…
Generative AI Integration SERPs And PPC Advertisers
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the…
Google Analytics Violates GDPR, Says Swedish Watchdog
The Swedish Authority for Privacy Protection (IMY) has cautioned companies against using Google Analytics due to surveillance risks posed by the U.S. government. The warning comes amid growing concerns over…
Twitter’s Google Rankings Plummet Following Actions By Elon Musk
According to multiple data analysis firms, Twitter is experiencing a significant decline in visibility on Google. Data from Sistrix shows that Twitter’s search visibility decreased by 32% in the United…
ChatGPT Disables ‘Browse With Bing’ Amid Legal Challenges
OpenAI, the AI company known for its chatbot ChatGPT, announced it’s temporarily turning off the ‘Browse with Bing’ feature due to content-related concerns. This feature was available to ChatGPT Plus…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE),…
Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover
Ultimate Member WordPress plugin vulnerability, with over 200,000 active installations is being actively exploited on unpatched WordPress sites. The vulnerability is said to require trivial effort to bypass security filters.…
How to Earn Trust & High-Quality Links
Have you ever received an email like this from a stranger? Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will…
ChatGPT Creator Faces Multiple Lawsuits Over Copyright & Privacy Violations
OpenAI, the company that created ChatGPT, is facing a lawsuit claiming that OpenAI used copyrighted books without permission to train its AI systems. The lawsuit was filed in federal court…
Google Updates Privacy Policy To Collect Public Data For AI Training
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use…
Brand Controls For Search & Performance Max
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching…
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to…
Google Ads Liason Addresses AI In AMA Session
A non-profit professional organization, Paid Search Association (PSA), hosted an “AMA” event with Google Ads liaison Ginny Marvin. The session via Slack allowed PSA members to ask Marvin anything related…
Why SEOs Need to Embrace AI
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s no question that the AI conversation has…
20 Resources For Google Analytics 4
Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we…
Google Ads Introduces New, Streamlined Design
Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of…
Login Unavailable For All Users
OpenAI experienced several outages, including elevated error rates affecting Files and Fine-tuned model creation and the ChatGPT login becoming unavailable for logged-out users, including Plus subscribers. Screenshot from OpenAI, June…
Google Removes Canada News Links In Response To Bill C-18
Google announced its decision to remove links to Canadian news from its Search, News, and Discover products in response to Canada’s recently enacted Bill C-18. Unfortunately, we’ve made the difficult…
The Good, The Bad, And The Alternatives
In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s…
Try This ChatGPT Plugin To Learn About Your New GA4 Property
As Google continues the countdown to deprecate Universal Analytics properties in less than 24 hours on July 1, Google Analytics users have little hope that there will be a reprieve.…
Diversify Your Content Strategy — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Go from basic to a more advanced content…
How to Format a Blog Post (For Search Success)
When you’re writing a blog post, it’s easy to overlook the formatting. But how exactly should you format your blog posts to get more engagement and search success? Get to…
The Only 3 Keyword Monitoring Tools You Need
Keyword monitoring has two aspects. One is about tracking a page’s position in the search results, and the other is about monitoring websites and social media for the occurrence of…
Not A Ranking Factor But Still Important
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility,…