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Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet…
Google Bard Now Integrates With Google Apps
Google has made significant improvements to Bard, its exploratory AI chatbot, by connecting it to Google’s collection of applications and services. The goal is to allow Bard to provide more…
Affordable Web Design: Why Pay More?
With limited resources, small companies really work hard for every single penny. While an attractive, high-quality website is essential for success in today’s digital world, high design costs can seem…
Starting Your SEO Campaign With Strategy Development
As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position…
10 Ways To Get the Most Out Of Business Networking Events
Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect…
What Is a Lead Generation Website? (And How to Build One)
A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money…
Google Streamlines AdSense Site Management With New Tools
Google has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their…
Google Apologizes As Automated GA4 Transition Surprises Advertisers
Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating…
Feds Paint Picture Of Search Bully
In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented its dominance. The federal…
GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The one thing that brand managers, company owners,…
How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I…
6 Ways To Optimize Your PPC Performance
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…
What We Know So Far
At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini. The large language model (LLM) is being developed by…
How To Optimize App Install Campaigns
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app.…
How to Repurpose Your Old Content – Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Breathe new life into your existing content. Join…
Google Completely Removes How-To Rich Results
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from…
What Are They & How Do You Get Them?
Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which helps get more clicks…
How To Install The Google Tag For Conversion Tracking
The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to…
Highlights From The AI Insight Forum Exploring AI Regulation
In a groundbreaking gathering, top tech CEOs met with United States Senators and civil society leaders in Washington, D.C., for the AI Insight Forum. Senate Majority Leader Chuck Schumer described…
Google September 2023 Helpful Content Update
Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning…
Mark Zuckerberg’s Remarks To Senators Promotes American AI Dominance
Mark Zuckerberg, CEO of Meta, offered remarks to the closed door Senate AI Insight Forum that sought to encourage continued American leadership in developing AI as a safe path toward…
Agency & In-House Pros Navigate Disruptions
Our 3rd annual State Of SEO report is here, and we’re paying special attention to agency and in-house professionals – with a dedicated report for each: Both agency and in-house…
The Future of SEO: Unveiling the Dominance of Video Content
In the dynamic realm of online marketing, the tides are shifting towards a new content horizon: videos. With predictions that over 82% of all content created in the near future…
I Secured $300k In Grants For My Community-Based Business
Joining a local accelerator program was an important factor in successfully securing grants for my community-based business. Joining this program was truly eye-opening. Accelerator programs have the purpose of helping…
Generative Retrieval For Ranking Answers
Microsoft announced a new conversational question answering model that outperforms other methods, answering questions faster and accurately while using significantly less resources. What is proposed is a new way to…
7 Point Checklist To Find the Best Affiliate Programs
Over the last 20 or so years, I’ve seen many “interesting” opinions on what to look for to find the best affiliate program where you can make money. Some people…
7 Key Metrics That Make Or Break Strategies
Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success. But crafting compelling content is only half…
WhatsApp Channels Available Globally With Updated Features
WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions. WhatsApp Channels are now available in over 150 countries. New features include an…
Amazon Launches Generative AI Tool To Generate Listing Content
Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. Initially spotted in August, Amazon showcased…
How Content Can Influence Consumer Behavior
In the age of digital domination, content is more than just a collection of words or images – it is a powerful tool that can shape consumer behavior. With more…