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Upgrade Your SEO Content Strategy With These 3 Steps [Webinar]
With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t…
TikTok Adds Downvote Button For Comments
TikTok is rolling out a downvote button, allowing users to flag irrelevant or inappropriate comments. The launch of comment downvotes follows a test that TikTok ran throughout the summer. TikTok…
Strategizing for Intent: An SEO Guide
Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization…
12 Tips To Drive Results
Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a…
Google On How To Simplify Hreflang Implementation
Google’s Search Advocate John Mueller says hreflang implementation doesn’t have to be as complicated as people think. Hreflang is one of the more confusing aspects of technical SEO and among…
Fact Checking: Get Your Facts Right
In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write…
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing is an essential part…
A Marketer’s Guide To TikTok Analytics
While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant…
WordPress Considers Historic Development Change
Matt Mullenweg, developer of WordPress and CEO of Autommatic, proposed no longer adding new features to the WordPress, pivoting instead to a plugin-first policy. This new approach to the future…
How Hunter Built 96 Links in 3 Months (Case Study)
Every business wants to be featured in top industry listicles. This gets you more backlinks and visibility from websites that rank well for keywords like “best X tools” or “top…
How To Quickly Fill Content Gaps In Your Strategy
According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as the…
How To Launch Your First Google Ads Remarketing Campaign
Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With…
Website Organization Best Practices For Law Firms
Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of…
How To Create Awesome Meta Descriptions
Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage.…
Are 301 Redirects A Google Ranking Factor?
Using 301 redirects is crucial when permanently moving an old webpage to a new URL. They will ensure a positive user experience by instantly connecting users to the content they…
How To Make Your Podcast Rank
Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them…
The Intersection of Accessibility and SEO
Believe it or not, website accessibility is often overlooked when it comes to strategic planning and SEO basics. According to World Bank, 15% of people across the world are living…
TikTok Increases Length Of Video Descriptions
TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions. According to a notification sent to users,…
Google Answers If Meta Robots Tags Affect Search Rankings
Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. This topic is addressed in the latest installment of the…
Google On Percentage That Represents Duplicate Content
Google’s John Mueller recently answered a question of whether there’s a percentage threshold of content duplication that Google uses to identify and filter out duplicate content. What Percentage Equals Duplicate…
TikTok Marketing 101: How to Get Started
TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users, and…
How Do You Measure It?
Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros…
Top 4 Things to Know About GA4 — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s Whiteboard Friday, Dana…
How to Write a Blog Post Outline (7 Simple Steps)
Every writer knows the pain of staring for hours at a blank page and producing nothing. But you don’t have to start your draft on an empty Google Doc. It’s…
LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack
LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also…
SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want…
Google App Lets You Remove Personal Information From Search
Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. This update is an expansion of an…
How Do I Stop Keyword Cannibalization When My Products Are All Similar?
Today’s Ask An SEO comes from Dan in California, who asks: “I have several products that are “specialty” products due to their size, all titled similarly (12 inch…). This has…
SEO For News Publishers: Your Next Must-Attend Event
This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. Search engine optimization has varying tactics across industries, especially…
What Is It & How Does It Work?
If your business isn’t focusing on voice search optimization, you could be missing out on sales. Voice search’s gradual rise and dominance in the search engine landscape can’t be ignored.…