Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations…

Tuesday, July 20, 2021 Suppose you open Search Console and find out that your Google Search traffic dropped. What should…

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…

Can you rank on Google without a backlink? It’s something many people have wondered multiple times across a variety forums…

Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things…

Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s…

Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors.…

Wednesday, July 21, 2021 Get the most out of the Google Search deals carousel by creating deals pages for more…

In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead…

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have…

Just can’t get your marketing to work for your small business?  Fret not. Here’s a list of 17 tips that’ll…

Canonicalization is loosely connected to search rankings, but would it be a stretch to call it a ranking factor? You…

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face…

Google search results are ever becoming more relevant and precise. The integration of machine learning (ML) has taken natural language…

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to…

SEO is a fierce zero-sum game war. That’s why some business owners resort to black-hat tactics to topple competitors from…

Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site…

Website size can vary from a few pages to millions. To the uninitiated, all pages on a site are equally…

Want to use Python, but don’t know where to begin? Britney and Pumpkin are here in their second episode as…

The eCommerce industry is booming, which is a great thing for new and upcoming businesses. But this can be a…

Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search…

Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and…

How does Search Console Insights choose the referring links from other websites? The referring links from other websites card shows…

Each month, thousands of people search for “backlink checker” in Google: We currently rank #1 for this term (and many…

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application…

PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad.…

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…

Most advertisers are aware that link building is one of the numerous crucial factors for improving search engine rankings in…

The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts…