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How to Write a Blog Post (That People Actually Want to Read) in 9 Steps
Type a couple of hundred words and publish them somewhere—poof, you have a blog post. Or do you? If a blog post is published and no one reads it, is…
How to Measure Content Engagement — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to content engagement,…
How to Find a Website’s Keywords (Organic & Paid)
Contrary to some advice on the web, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. You will need an SEO tool for…
Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. Conversion value rules allow businesses to…
16 Best Readability Checkers To Improve SEO Content
Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to…
How To Set Them Up
Google Shopping ads are visual ads that appear when a user searches for a product on Google. Here’s an example of Shopping ads when a user searches for . Screenshot…
Picking The Right SEM Operation: Legits Vs. Hacks
Hello, my fellow search industry friends. I hope this article can help distract you for a few minutes and give you some respite while reminding you that not all elements…
Twitter Starts Testing An Edit Button
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication, the social media company announced in a tweet. if…
Compare Vocabulary Differences Between Ranking Web Pages On SERP With Python
Vocabulary size and difference are semantic and linguistic concepts for mathematical and qualitative linguistics. For example, Heaps’ law claims that the length of the article and vocabulary size are correlative.…
Maximize Facebook and Google Ads Synergy With These 4 Steps
Do you run ad campaigns on various platforms? Google Ads and Facebook are two of the biggest advertising options in the industry, and many businesses use both for their ads.…
Google PageSpeed Insights Reports: A Technical Guide
Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an…
3 Ways To Get More Push Notification Subscribers & Clicks (Examples)
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Want to increase visits to your site? Hoping to continue nurturing visitors along their…
How to Get Started with Purpose-Driven Marketing
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Sustainable marketing, purpose-driven marketing, and corporate…
Google On Why Helpful Content Update Seems Quiet
Google addresses reports that the helpful content update has a minimal impact on search results, reminding everyone it’s still rolling out. After one week into the launch of the helpful…
Instagram Best Practices For Recommended Content
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. Recommendations are photos and videos you see on Instagram from accounts you don’t follow. Recommended…
The 20 Minute Workweek Checklist
Maintaining the search presence for a website depends on multiple technical factors working correctly. This 20-minute SEO checklist provides a high-level overview of the state of your search presence and…
The Best Times To Post On Instagram
Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and your target audience. On…
WordPress Releases 6.02 Security Vulnerability Update
WordPress released an update containing bug fixes and security patches to address three vulnerabilities rated as severe to medium severity. The updates may have been downloaded and installed automatically, so…
SEO For Ecommerce & The Future Of Google Shopping [Podcast]
Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can’t do one without the other.…
Domain Names and SEO: Are They Still Relevant in 2022?
Until recently, there was evidence that a domain name had a major impact on its SEO or search engine optimization ranking. But, as it turns out, this view is largely…
25 Top Movies About Social Media To Watch
Social media is a part of modern life, so, naturally, more movies should embrace it as central to the experiences of the characters in the movies. An interesting trend with…
Is TikTok Going to Replace Google?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. TikTok has absolutely taken the world…
Level Up Your Content Strategy – 5 Steps To SEO Success
Do you know what it takes to scale and run a successful enterprise SEO strategy? Understanding the intent behind a search term and how to serve relevant content is a…
Twitter Circle Lets You Send Tweets To A Select Group
Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. Following a successful test in…
Twitter’s New Feed Options Look To Help Users Discover More
Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s…
LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. Professional course content and certifications offered through LinkedIn allow people to enhance their skill set…
YouTube Adds Metrics To Main App, + New Way To Manage Livestreams
YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. Additionally, YouTube is upgrading Live Control Room with the long-requested…
Automate Discovery Of Optimization Opportunities From GSC
I recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (GSC) in the last three months! This is…
How To Use TikTok Search To Find Content, Community, And Creators
TikTok has firmly cemented its place in our day-to-day as one of the fastest-growing social media networks. It’s quickly become the go-to place for short-form video content and is ruffling…
10 Digital Marketing Strategies You Should Know About
Is it fair that digital channels make up most of your current marketing efforts? Possibly. You should be capable of communicating with and monitoring the actions of consumers and companies…