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YouTube Addresses Bias & Consistency In Content Moderation
YouTube’s content moderation policies have long been controversial among creators. In a new video, Matt Halpern, who leads YouTube’s Trust and Safety team, openly discussed the difficulties in enforcing rules…
Google Cracks Down On Ads For Products With Risk Of Death
Google recently made an important announcement about its dangerous products and services policy. This update, set to go into effect in July 2023, aims to regulate the advertising of products…
How To Become A Social Media Manager
Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers,…
Hugging Face Releases Free ChatGPT Clone: HuggingChat
Hugging Face, the machine learning community and AI tools platform, announced the release of HuggingChat, an open source ChatGPT clone that anyone can use or download for themselves. Hugging Face…
SEA vs SEO: How Do You Manage Your Marketing Money
Most business owners change their digital marketing strategy monthly because they give up too early. It’s not easy to drive potential customers to your site or persuade them to make…
Google On Ideal Number Of Products On A Page In Context of Ranking
Google’s John Mueller answered a question about how many product listings on a page are recommended as optimal for ranking purposes. John Mueller suggested that the best answer could be…
Client-Side Vs. Server-Side Rendering
Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide…
How to Start a Blog That Makes Money (And Gets Free Traffic)
Reality check: Not all bloggers earn money. Of those who make money, not all make a living. And not even all make a decent side income. But what’s also true…
A Powerful Tool For Data-Driven Optimization
Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The Google Search Console API allows developers to access extensive search…
A Legal Victory Against CryptBot Malware Distributors
Google is ramping up its efforts to combat cybercrime, as the tech giant recently announced a legal victory against the distributors of the notorious CryptBot malware. Crackdown On Cybercriminals In…
Social Commerce For Brands And Influencers
TikTok invited select users in the United States to an early testing phase of TikTok Shop. It includes an affiliate marketplace, connecting brands to influencers who can help them sell…
Top 14 SEO Podcasts For 2023
Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with…
YouTube Unveils AI-Powered Music Ads To Connect With Gen Z
As the festival season kicks off, YouTube has long served as the go-to platform for music enthusiasts, especially Gen Z, who come to YouTube to engage with various content, from…
SEO & Content Marketing Trends
Looking for new ways to update your content marketing and SEO strategy? Is uncovering which marketing channels to prioritize for maximum performance and ROI this year oddly challenging? If you’re…
How To Use Web Analytics Tools To Monitor and Improve Core Web Vitals
The most important tool in your business is your website. It’s where customers and potential customers go to find out about you, learn more about what you do and connect…
WordPress Has Done It: Performance Improvements Take Off
The development of WordPress 6.2 introduced improvements to how the core development team works, resulting in a consistent focus on performance at every step of development. These new processes catch…
10 Best Google Optimize Alternatives for 2023
Google Optimize, the freemium A/B testing and analytics Google tool, is being sunset. Google Optimize and its larger enterprise version, Optimize 360, will no longer be available from September 30,…
How to Get on the First Page of Google in 2023
If you rank on page two of Google or beyond, you’re practically invisible. In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody…
Slower Search Growth, YouTube Downturn
Alphabet, Google’s parent company, recently released its financial earnings report for the first quarter of 2023. The company announced a revenue of $69.8 billion, a 3% increase compared to the…
ChatGPT Adds Options To Disable Chat History & Export Data
OpenAI, the artificial intelligence (AI) research organization behind the popular language model ChatGPT, has announced a new set of features to give users more control over their data and enhance…
Showing Up in Search: Why You Need On-Page, Off-Page and Technical SEO
Everybody wants to appear on the first page of the search engine. However, search engines only rank the best of the best content on the first page. So, if you…
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading…
Embracing AI Skills Amidst Job Market Turbulence
With the rapid pace of artificial intelligence (AI) news, it’s no surprise that six in ten Americans believe AI will significantly impact the labor force. According to a report published…
Our Online Reputation Management Playbook
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Online reputation management can be daunting – but…
The Complete List (44 Advanced Operators)
Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused. For example, the site: operator restricts…
ProRankTracker Adds A New SERP-Checking Tool: Insta-Check
Analyze Single SERP Rankings To Discover New SEO Potential This credit-based, pay-as-you-go solution enables you to manually check the rankings for a single URL or the top 10, 30, or…
Mining for Content Ideas – Next Level
Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails,…
10 Content Marketing Trends To Watch In 2023
Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2023. A triage of increased consumer demand, search and content convergence,…
Google Updates Googlebot Verification Documentation
Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many…
Google’s Environmental Crisis Alerts: Earth Day Spotlight
On Earth Day, we not only think about climate change and natural disasters affecting our world but also recognize technologies that assist in keeping us safe when they occur. An…