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Perplexity Announces AI Search Updates And Code Llama Chat
Perplexity announced an update to its Copilot feature with GPT-3.5 Turbo fine-tuning from OpenAI and the introduction of Code Llama to Perplexity’s LLaMa Chat. great use (and metrics) of the…
5 Reasons Why Your PPC Leads Are Not Converting
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere,…
5 Best SEO Certifications in 2023
Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided…
LinkedIn Rolls Out New Features To Enhance Newsletters
LinkedIn has announced several new features to improve the newsletter experience for creators and readers. These updates come as LinkedIn has seen newsletters grow exponentially in popularity over the past…
Google Automatically Upgrading Vehicle Ads To Performance Max
Google has announced a shift in its vehicle marketing strategy to better serve the transition of car shopping to the digital space. Google says consumers are increasingly starting their car-shopping…
Hugging Face Receives $235M Investment Raising Value To 4.5B
Salesforce took the lead in a $235 million financing round for Hugging Face, raising its valuation to $4.5 billion. The financing round was also joined by technology giants, including Google,…
Meta AI Introduces Code Llama: An LLM For Coding
Meta AI has unveiled its latest innovation in artificial intelligence (AI), Code Llama. Meta’s latest large language model (LLM) is poised to change how code is written, understood, and debugged.…
LinkedIn’s Feed Is Getting Smarter Thanks to AI
LinkedIn announced it has enhanced its recommendation algorithm with AI to deliver more personalized experiences across the platform. In a blog post, LinkedIn reveals the technical details and engineering work…
What Is Content Optimization and How Can You Optimize Content Easily?
When people discuss content optimization, they frequently allude to search engine optimization (SEO). This does not, however, imply that your content should be optimized exclusively for search engine bots. Content…
3,890 SEOs Shared The Latest Trends: Here Are The Results
If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy.…
Scale Your B2B Google Ads Strategy Across Multiple Languages
Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the…
Google Workspace Announces AI-Powered Security
Google announced an expansion of Google AI into their Workspace product, promoting zero trust and digital sovereignty controls. The announcement details steps they are taking to ensure customer data in…
How Google Analytics 4 Uses AI To Enhance Your Marketing Data
You may not realize it, but many of the data-driven insights in GA4 that you utilize daily are powered by AI. Features like automated insights, custom insights, and personalized recommendations…
Associated Press Offers AI Guidance For Content Creators
The popularity of generative artificial intelligence (AI) tools like ChatGPT has led to an explosion of AI content, prompting new guidance from the Associated Press (AP). The latest advice from…
Microsoft Announces Agreement With Httpool by Aleph
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September…
Threads By Instagram Expands To Web Browsers This Week
Threads by Instagram is rolling out the web version of its social platform this week in a pivotal move that will resonate within the industry. Screenshot from Threads, August 2023…
Disctopia And Semrush Launch Podcast Hosting App To Optimize Podcasts
Disctopia, a podcast hosting platform for independent creators, announced a partnership with Semrush to optimize podcast episodes with its Podcast Hosting App. This new SEO feature enables keyword extraction from…
Free & Paid SEO Tools: Ultimate List for Marketers
As consumers instinctively turn to search engines for answers, mastering search engine optimization (SEO) has become essential for businesses aiming to stay competitive in the digital landscape. And SEO success…
Essential Google Algorithm & AI Updates For Agencies & Brands
Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use…
19 Email Marketing Mistakes Impact Opens, Clicks, Conversions
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains…
Google’s New Core Web Vitals Metric: How To Improve INP
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer:…
Elon Musk Confirms Removal Of Context For Links In X Posts
According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming…
Google Podcast Sheds Light On Ranking Systems & Updates
In the most recent episode of Google’s podcast “Search Off the Record,” Search Liaison Danny Sullivan joins the show to discuss a timely topic. Coinciding with the rollout of Google’s…
OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning
OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. Developers can now fine-tune GPT-3.5 Turbo to suit their needs. Fine-tuning trains models on…
Google Launches August 2023 Core Update
Google announced the launch of the August 2023 core update. The company stated that it will update its ranking release history page once the update’s rollout is complete. Google regularly…
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15.…
The Evolution of Voice Search: How To SEO Optimize Your Content for Voice Assistants
Once upon a time, I was trapped in the midst of a cooking catastrophe, hands smeared with dough, my cookbook buried under a pile of ingredients. I hollered out to…
Your SEO Skills Are More Valuable Than You Think!
If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about…
How To Keep Your Paid Search Campaigns Safe: Best Practices
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to…
Google AdsLiaison On Performance Max Brand Safety Controls
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to…