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Reflecting On 20 Years Of WordPress With The CEO of WooCommerce [Podcast]
Growth, Innovation, and Empowering Online Merchants As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what…
How SEOs and UX Designers Can Work Better Together — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is the final installment of the three-part…
301 Redirect or “404 Error Pages”?
Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think…
How To Succeed In Google Discover
As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need?…
Continuous SEO: Can You “Complete” SEO?
Once you achieve your SEO goals and have a sustainable stream of organic traffic, is it time to refocus budgets to other channels? Can you really “complete” SEO, or should…
WooCommerce Merchants Can Now Sell Directly On TikTok
WooCommerce announces a partnership with TikTok that invites all WooCommerce shops owners in the United States to a new program that allows merchants to market directly to TikTok users from…
Screenwriters, Authors, and Journalists Respond To Threat Of AI
The rapid development of artificial intelligence is presenting new challenges for writers of all kinds, leading screenwriters, authors, and journalists to respond to the threat of AI. Although generative AI…
New Feature Remembers Your Preferences
OpenAI has announced an update to ChatGPT, allowing users to input custom instructions for ongoing and future conversations. The new feature is rolling out in beta for Plus users, with…
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…
Researchers Find That OpenAI ChatGPT Quality Has Worsened
Researchers benchmarked ChatGPT over the course of several months and discovered that the performance levels have degraded. The research paper provides evidence measured on specific tasks. Changes in ChatGPT Performance…
Enhancing User Engagement With ChatGPT: A Marketer’s Guide
User engagement is the magical ingredient that transforms ordinary marketing into an extraordinary adventure. It’s the spark that builds relationships, fosters loyalty and fuels brand advocacy. Chatbots are friendly guides…
68 SEO Experts To Follow On Threads
Instagram Threads, the new social media platform on the block, is looking like a strong contender to be adopted as a new SEO hangout. The social media space in the…
The Ultimate Guide To SEO Audit Tools
This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a…
Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals
According to unnamed Apple employees who spoke to Bloomberg, Apple is “secretly” developing an artificial intelligence chatbot, ‘Apple GPT,’ to compete with big tech companies developing large language models (LLMs)…
Twitter To Launch Job Listings For Verified Organizations
Twitter is close to officially launching new features that allow Verified Organizations to post job listings to Twitter profiles. Some Verified Organizations have already posted job listings. Screenshot from Twitter,…
OpenAI Increases GPT-4 Messages To 50 In ChatGPT
The number of messages ChatGPT Plus users can send using the GPT-4 model has increased from 25 to 50 every three hours. We’re doubling the number of messages ChatGPT Plus…
10 Great Google Analytics Alternatives
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools?…
How to Get More Local Business Reviews from Travelers
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: JPreisler.com Call me a hopeless romantic,…
The Power of Color Psychology in Branding: Making an Impact
In terms of emotional impact, behavior and thinking, color cannot be overestimated. Color concepts play an important role in defining brand identity and influencing consumer decisions, especially in branding. Color…
Should You Trust An AI Detector?
Generative AI is becoming the foundation of more content, leaving many questioning the reliability of their AI detector. In response, several studies have been conducted on the efficacy of AI…
Essential GA4 Reports You Need To Measure Your SEO Campaigns
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community…
8 Ways To Supercharge Your Alt Text SEO Strategy
Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your…
Microsoft Doubles Down On AI To Transform How People Work & Search
Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While…
Google’s Tips To Enhance Your Business Reputation & Trust
Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy…
Meta And Microsoft Release Llama 2 Free For Commercial Use And Research
Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the…
Using Social Media Content Buckets Effectively
Marketing a college to Gen Z students isn’t a task for the faint-hearted. With the digital age in full swing, traditional marketing techniques are as ancient as the textbooks in…
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO…
10 Best Social Media Interaction Posts
Creating interactive social media content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity…
8 Types of Bad Links to Avoid
Have you ever wondered why your website isn’t ranking despite having quality content? Well, it could be because of the links you’ve been building. In the world of SEO, links…
Google’s Mueller To Those Who Create Fake Personas: You’re Deluding Yourselves
Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think…