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Not Training GPT-4 On API Customer Data
In a significant departure from its previous practices, OpenAI has announced that it will no longer utilize customer data sent via its APIs to train its expansive language models, such…
Ray Kurzweil Rebuts Calls To Pause AI Research
Ray Kurzweil, a noted futurist and director of engineering at Google, published a rebuttal to the letter calling for a pause in AI research, offering reasons why the the proposal…
How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEOs, we tend to come from an…
AI Advancements Revealed During Latest Earnings Calls
In a rapidly evolving tech landscape, major brands like Amazon, Google, and Microsoft invest heavily in artificial intelligence (AI) to maintain their competitive edge and enhance their services. These companies…
Leaked Google Memo Admits Defeat By Open Source AI
A leaked Google memo offers a point by point summary of why Google is losing to open source AI and suggests a path back to dominance and owning the platform.…
How We Got Here & Where We Go Next
Although the infrastructure of the metaverse is still being established, companies and brands are taking the leap into this new world. We’ve seen many changes in our society over the…
Google Issues Statement About Support for Cross-Domain Canonicals
Google offered a statement to clarify their support for the cross-domain canonical link element (rel=”canonical”), pointing out limitations in how they use it, saying that they “try” use the cross-domain…
Mozilla Acquires AI Product Review Company
Mozilla, the non-profit that developed Firefox browser announced the acquisition of an AI-based software company that identifies fake reviews for consumers through browser extensions and an online review analyzer. Mozilla…
Key Factors Include Quality + Popularity
During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes provided a…
Google Updates Guidance on Cross-Domain Canonicals
Google has updated the guidance on Cross-Domain Canonicals for Syndicated content; however, the guidance for syndicated news remains the same. Cross-domain Canonicals A canonical link element is a way to…
Microsoft Unveils Next-Gen Bing & Edge: The Future of Search
Microsoft is launching the next generation of AI-powered Bing and Edge to transform the search software category. Key characteristics of the next generation include: Transitioning from a Limited Preview to…
How To Choose an SEO Agency
Finding the right search engine optimization (SEO) agency to work with can be overwhelming and time-consuming. After all, you have to make sure that they possess not only the technical…
Hospitality SEO Best Practices For 2023 & Beyond
While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel. But the travel and tourism industry still continues…
Copywriting vs. Content Writing: Differences & Similarities
Writing is the lifeblood of most online businesses. Whether that’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers. But there…
A 6-Month Sprint To A Strong Backlink Profile
You know how important backlinks are to your SEO strategy – but finding the time and resources to establish a successful link building program can be challenging. So, how do…
Google Announces 8 New Top Level Domains Including One For Lawyers
Google announced the release of eight new top level domains (TLDs), including one which may have a high commercial potential for law firms, others that are useful for academics and…
3 Simple Google Ads Tweaks That Immediately Boost Sales
Looking to maximize your return on ad spend and boost conversions for your business? Want to start seeing significant increases in your Google Ads profits? Sometimes minor improvements can make…
WordPress Explores AI Integration
WordPress contributors are having a still ongoing discussion about how AI might fit into the WordPress ecosystem, whether in the core or as a plugin. There are no plans at…
9 Practical Tips To Improve E-A-T
E-A-T (Expertise, Authoritativeness, Trustworthiness) was first mentioned in 2014 when Google added it to their Search Quality Rater (SQR) Guidelines, which provide instructions to their “Quality Evaluators” on how to…
How To Write ChatGPT Prompts To Get The Best Results
With the advent of AI-powered language models like ChatGPT, how well you write prompts determines the quality of the results you get from the tool. You can instruct ChatGPT to…
Affiliate Marketing for Bloggers: How to Earn Big
Affiliate marketing and blogging go together like cookies and milk—they’re made for each other. I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold…
3 Steps To Building A Winning Holistic SEO & PPC Strategy
Developing a successful search strategy requires a multi-channel, holistic approach. If your organization is running paid and organic search programs independently, you could be missing out on major growth opportunities.…
Chrome HTTPS Lock Icon Is Going Away
Chrome announced that it will soon transition the Chrome browser away from the lock icon that signals a secure HTTPS connection and introduce a more neutral icon that they believe…
Google’s John Mueller Clarifies WebP Image Indexing Confusion
A recent discussion on the r/BigSEO forum on Reddit revealed some confusion surrounding Google’s treatment of WebP images when it comes to indexing. John Mueller, a Google Search Advocate, weighed…
YouTube Revamps Partner Program Re-Application Policies
YouTube has updated its re-application policies for the YouTube Partner Program (YPP). The YPP program allows eligible content creators to monetize their videos through ads, subscriptions, and other revenue streams…
Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton
AI pioneer Geoffrey Hinton, known for his revolutionary work in deep learning and neural network research, has recently voiced his concerns regarding the rapid advancements in AI and the potential…
How To Sell Through Social Media: 5 Key Strategies
Doing business in the modern era isn’t quite as challenging as in previous years. As much as competition rates continue to soar, businesses can attain an added advantage through a…
When & How To Use It
One of my favorite questions for new professional acquaintances is, “What’s your favorite innovation from the past six months, and why?” I like this question for a few reasons: It…
30+ Content Creation Tools to Streamline Your Workflow
Content is still king for online businesses. Want to rank on Google? You need content. Want social media followers? More content. I’ve personally published thousands of articles across dozens of…
Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit
John Mueller, a Google Search Advocate, recently engaged in a candid discussion on the r/BigSEO subreddit, addressing questions on various SEO tactics and offering advice for aspiring digital marketers. Mueller…