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7 Strategies To Excel at Content Marketing
People today consume more content than ever. Whether it’s browsing news online, reading their favorite blog or perusing the reviews of the latest TVs before choosing which to buy, we…
Should You Switch To GA4 Now? What You Need To Know
Third-Party Cookies Are Going Away As you’ve noticed, GA4 will not track third-party cookies; its focus will be on first-party cookies. Privacy is one of the main reasons that third-party…
10 Things Every SEO Strategy Needs To Succeed
Are you looking to create an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with…
Meta Introduces New Way To Schedule Facebook Reels
Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. Accessible to anyone with a Facebook Page, Creator Studio makes it…
When To Canonicalize, Noindex, Or Do Nothing With Similar Content
Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see…
Google Updates Search Console To New Item Classification System
Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. An announcement that the migration is complete was published on…
Google Analytics 4 – More Than SEO [Podcast]
In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with…
Insights From Rank Ranger CEO Shay Harel
What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be…
5 Tips To Get The Results You Want
Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why…
Underused Tactics and Overlooked Metrics in E-Commerce
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are plenty of impressive tactics…
14 Proven Ways to Drive Traffic to Your Website
Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone. This article doesn’t list every traffic strategy under the sun. Instead, it lists the tactics…
How To Beat Your Competition Using Only SERPs
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Wondering how you can easily beat your competition without adding another tool to…
Step-By-Step Guide To Earning Your Google Ads Certification
In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as possible. Seasoned veterans and new…
10 Ways Coding Skills Can Improve SEO Efforts
It’s not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective.…
6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy
The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning…
25 Best SEO-Friendly Alternatives To WordPress Websites
There’s a reason why WordPress is so popular: it’s relatively easy to use, offers a lot of functionality, and gives you many customization options. And it can be great for…
Everything You Need To Know
Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…
YouTube Adopts Feature From TikTok
YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. Currently an experimental feature, YouTube’s new “comment stickers” are available…
Designing In Wix is Faster
Matt Mullenweg, the creator of WordPress, questioned why a revamp of the WordPress homepage and download page took weeks to almost finish when the same project would take one person…
6 Tips For Mastering Video Calls That Wow Your Clients
What if you and your clients could look forward to video meetings instead of viewing them as a necessary evil? According to a Korn Ferry 2019 study, “89% of workers…
Yoast SEO 19.5 Update Causes Fatal Errors
Publishers who updated to Yoast SEO 19.5 may have experienced more than they expected. Reports of fatal errors caused by the update soon began surfacing. Interestingly, the error appears confined…
6 Things I Love About Zapier’s SEO Strategy: A Case Study
Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around…
Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]
What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy…
Google Algorithms And Updates Focusing On User Experience: A Timeline
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on…
Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The percentage of US teens…
What Is Topical Authority & How Does It Work
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what…
Google’s Algorithms Can Understand When Sources Agree On Same Fact
Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant…
AI Re-Ranking For Semantic Search
Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at…
9 Methods How To Gather Data In Your Market Research
The sole purpose of market research is to learn more about your customers, make the best business decisions and improve your chances of success in today’s competitive market. Brands need…
Digital PR Strategy: Building a Kickass Campaign
Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science Monitor,…