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The Rise, Fall, & Future
Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million…
An SEO Walkthrough For New Users
Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages…
Neeva, The Ad-Free Search Engine, Announces Closure
In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar…
Delivering On The Promise From Ad To Landing Page [Podcast]
Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on…
SSL Certificate Does Not Boost SEO
Google’s John Mueller deflated the suggestion that an SSL certificate would “boost” a website’s SEO, unambiguously stating that an SSL certificate does not boost your SEO. Post on Mastodon About…
How Much Should PPC Management Cost?
After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for…
Update For EEA & UK
Google announced new requirements for advertisers serving ads in the EEA and UK today. These updates pertain to Consent Management Platforms (CMPs), part of the IAB Europe Transparency and Consent…
Top Tips for Non-Spammy Link Building — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In December of 2022, Google announced that they…
NFTs & Copyright: What Do You Own?
NFTs (non-fungible tokens) are becoming an increasingly popular way for individuals and brands to profit from their digital creations. And it’s easy to see why. You create a unique digital…
WordPress Update 6.2.1 Causing Sites To Break
A recent WordPress security update featuring multiple security fixes is also causing some sites to stop functioning, causing one developer to exclaim, “This is chaos!!” The update removed a key…
YouTube Introduces Non-Skippable 30-Second TV Ads
YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The…
15 Tips To Increase Your Brand Awareness
Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left…
A Timeline of Bing and Bard Features
Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25…
Is It Too Late To Prevent Potential Harm?
It seems like just yesterday (though it’s been almost six months) since OpenAI launched ChatGPT and began making headlines. ChatGPT reached 100 million users within three months, making it the…
Google & Other Tech Giants Not Liable For Terrorist Content
The Supreme Court decided today that tech companies aren’t liable for terrorist content posted on their platforms. The lawsuit, initiated by the family of a victim of a 2017 ISIS…
A Look Inside The New ChatGPT iPhone App From OpenAI
OpenAI released the first official ChatGPT app for iOS users. The iPhone app allows ChatGPT users to log in to their accounts, access their chat history, and converse in an…
TikTok Faces State-Level Ban In Montana
In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, the first in the United States,…
9 Ways To Use ChatGPT for Social Media Marketing
At a time when the number of social media users is nearing 5 billion, it can’t be more promising for marketers to thrive. Implementing the right strategies can enable them…
Google To Remove Inactive Accounts
Google updated its inactivity policy for personal Google accounts. It’s important to note how this could affect business protocols when using a Google account. Read on to understand the new…
How To Find Low Competition Keywords
In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that…
3 Ways To Safely Embrace AI-Generated Content & Opportunities
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts…
13 Effective (And Low-Cost) Ways to Promote a Product
Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product…
Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast]
Revolutionize Your SEO Consulting Career with Alternative Models You know how the world of SEO is constantly changing. And staying on top of things and making the most of your…
How To Blend Data In Looker Studio With Practical Examples
Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can…
Product-Led SEO: What Is It and How Can You Master It
Do you want to know the theory of search engine optimization (SEO)? The secret to cheap ever-green traffic that can trigger massive growth? Many marketers focus on content marketing, which…
6 Best WordPress Review Plugins For 2023
If you sell any type of product or service on a WordPress site, you can benefit from installing a WordPress review plugin. With reviews for your services or products and…
Top-of-the-Funnel Marketing Explained: How to Attract Customers
Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages:…
Sam Altman On AI Oversight: Balancing Risks & Advancements
The issue of oversight and regulation for artificial intelligence (AI) has been brought to the forefront in a hearing held today by the Judiciary Committee. Policymakers and AI experts, including…
Microsoft Unveils New Mobile-First Experiences For Bing & Edge
In an announcement, Divya Kumar, Global Head of Marketing at Microsoft, reveals enhancements coming to the mobile versions of Bing and Edge. Features shown at the beginning of May are…
Google PageRank Explained for SEO Beginners
PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from…