11 Ways To Improve Rankings
How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher…
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe…
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs and metrics not providing you with much insight? Are you skipping measurements because they take so much time? Getting the data and evidence you need to make intelligent decisions…
How Google Search Understands Human Language
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. Information about how these AI…
11 Classic Examples Of Exceptional Jingle & Slogan Writing
The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles…
How To Write A Stand Out SEO Resume (With Examples)
The type of SEO work you’ll embark on depends on the type of industry you work in. You might find an opportunity: In-house. With an agency. At an SEO SaaS…
70 Blogging Statistics for 2022
Subscribe for weekly updates Are you curious about the state of blogging in 2022? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click…
Want To Work At Search Engine Journal? Now Hiring A Skilled Copy Editor
Looking for an opportunity to flex your writing and editing muscles in a 100% remote role with a leading B2B publisher in the search space? Search Engine Journal is an…
7 SEO Myths and the Truths Behind Them
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most…
How to Define & Track 7 Key Goals
Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for…
Are Paid Links A Google Ranking Factor?
Google flat out tells us that links help them evaluate a site’s reputation, and that search rankings are “partly based on analysis of those sites that link to it.” We…
Beginner’s Guide To YouTube Video Advertising
Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is…
How Google Maps Reviews Are Moderated
Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. The article outlines the multiple steps and actions Google takes that…
Google Algorithm Updates: A Running Timeline of Major Changes
Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update…
What Is the Buyer’s Journey? How to Create Content for Every Stage
People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading…
How To Outrank The Competition & Get Found [Podcast]
Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they’re booking tickets or shopping for suitcases, the first…
Improve Engagement and Rankings with Meta Descriptions
What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…
7 Big Enterprise Content Marketing Strategies You Need To Know
For enterprise brands, publishing content is easy. But, how valuable is that content to your target audience? Is your content leading to higher bounce rates? This presentation aims to help…
Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Because of its broad field, SEO…
How Google May Interpret Queries Based On Entity Information
A new patent from Google dated December 28, 2021, focuses on how to interpret queries and solve them based on entity information. I often link to Google patents in articles…
7 Ways To Segment Your Audience For Successful Retargeting
If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or services can be considered…
What Is Pogo-Sticking in SEO and How Do You Fix It?
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is…
How to Optimize for the Google 3-Pack?
What is Google 3-Pack? The 3-Pack is Google’s method used to display the top three results for local SERP results. It references the user’s location to make the search more…
How & Where To Add Them
Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational…
A Sneak Peek Inside With CEO Adrien Menard
Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience…
How To Get More Leads In 2022 Using Webinars
This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own. Looking for a marketing strategy that can truly: Generate higher-quality leads? Expand your brand…
Google Says Emojis Won’t Hurt Or Help SEO
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. This is stated by Google’s Search Advocate John…
Paid Search In A Cookieless World: Are You Ready? [Webinar]
You’ve been relying on cookies to deliver your marketing campaigns for years, but the days of third-party cookies are ending. What does this major change mean for your business and…
Google Ads Introduces New Recommendations For Discovery Campaigns
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score. In addition to the…
A Simple Tried & Tested Guide
You can’t control it, and its results depend on your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels. Let me…