How To Buy An Online Business (& Where To Buy)
It’s no secret that the grind of startup culture can be difficult for many young entrepreneurs to overcome. Perhaps the biggest challenge for any entrepreneur within the startup world is…
TikTok’s For You Page Shows Why A Video Is Recommended
TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed. Users can bring up this…
Twitter Launches Blue For Business With Square Profile Photos
Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. In addition to a gold checkmark, Blue For Business comes…
10 Biggest & Best PPC Features Of The Year
Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 2022…
Google Debuts New Search Technology, Including In-Video Search
Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. This week, Google held its eighth…
SEO Recap: PageRank – Moz
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Have you ever wondered how Moz…
How To Optimize Your Blog Content for Search Engines in 2023
The demand for search engine optimization (SEO) services is increasing. Every online business needs traffic. And for traffic, you need a detailed content marketing strategy — which requires time and…
A New Language Model Technology
Google announced a breakthrough technology called CALM that speeds up large language models (like GPT-3 and LaMDA) without compromising performance levels. Larger Training Data Is Better But Comes With a…
A Guide To Optimize Listings
Marketplace SEO is the same as trying to get visibility on search engines, there is no silver bullet that gets you there. Only those sites that invest in search engine…
600 Marketing Agencies Share Expert Insights For 2023
With so many new changes in the digital landscape, it’s essential to keep up with the latest trends and stay equipped with the latest tools for maximum efficiency. Give your…
Google Retires Web Light Webpage Transcoding
Google announced they are retiring the seven year old Web Light service that optimized webpages for devices on slow mobile devices and mobile connections. The official Google developer page documentation…
New Instagram Templates: Create Year-In-Review Highlight Reels
Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights. With this launch, Instagram continues to let users customize their…
WordPress Not Inherently Better For SEO
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in…
12 Local Search Developments You Need to Know About from Q4 2022
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Hard to believe but neither Q1,…
7 Best Programming Languages to Learn for SEO
There are many programming languages to learn. For SEO, the programming language you choose depends on what you plan to do with that language and how you plan to implement…
Everything You Need To Know About The X-Robots-Tag HTTP Header
Search engine optimization, in its most basic sense, relies upon one thing above all others: Search engine spiders crawling and indexing your site. But nearly every website is going to…
9 Examples of Highly Shareable Content
Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets. This,…
How To Get More Followers On Instagram: 22 Tips To Try
Are you looking to get more followers on Instagram, but don’t know where to start? There are many ways to increase your followers on Instagram – some people buy them…
17 Types Of Content Marketing You Can Use
For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website…
How to Choose an Enterprise SEO Tool
Enterprise SEO tools are made to meet the needs of larger and more complex companies. They typically need to support more users and have controls and permissions for what different…
How to Optimize Existing Content for Featured Snippets — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In our last episode of 2022,…
How To Do It The Right Way
It’s still important to track keyword rankings if you want to maximize your SEO efforts. Tracking keyword rankings can help you ensure that your website is visible, taking up valuable…
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…
The Complete Guide To Lifecycle Advertising
Advertising has always been considered a valuable marketing tool for businesses of all shapes and sizes. While advertising methods and mediums have evolved over the years, the goal is always…
Search Central Live 2022 Highlights | Google Search Central Blog | Google Developers
Friday, December 16, 2022 We spent the past few weeks busy (and excited!) hosting Search Central Live events in Singapore and Tel Aviv! We’ve missed you since our last Webmaster…
Google Analytics 4 Rolling Out Built-In Landing Page Report
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits…
Meta Focused On Safety, Security in 2022
Meta implemented several new programs and features in 2022 designed to improve safety and security on its platforms, the company announced in an end-of-year recap news release. In the past…
How to Perform a Competitor Link Analysis in 3 Steps
A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights. Implementing some of the same…
How To Eliminate Render-Blocking Resources
Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web…
7 Successful B2B Content Marketing Examples You Can Learn From
There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll…