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11 Tricks for More Effective Keyword Research
Do you want to dominate your competitors? The first step is to do more effective keyword research. Most people only use a fraction of the tools and tricks available to…
The 10 Best AI Writers & Content Generators Compared
AI Content creation tools are becoming more widely available since the development of GPT-3 (and its release through Open.ai) has made AI much more accessible. To see just how good…
Google’s Digital Marketing Certificate Recommends Keyword Density Percentages
Someone from the SEO community called attention to a section in Google’s new digital marketing training course that recommends writing at least 300 words of content, advised specific areas of…
The Link-Earning Stack Every SEO Should Strive For
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Being an SEO, you can’t go…
7 Effective Steps for a Robust Content Development Process
Successfully creating and scaling content is tough without a defined and robust content development process. Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While…
10 Ways To Optimize Your Site For Future SEO Success
Additionally, Google is working on upgrading its search capabilities through AI technology like MUM, which promises to make search more flexible. This valuable knowledge will push you towards the best…
5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook]
Even as marketing budgets were being reevaluated and pared back due to the pandemic, more resources were allocated to SEO. In fact, 50.5% of SEO budgets had increased in the…
Search Central Virtual Unconference Japan 2022 | Google Search Central Blog | Google Developers
Tuesday, May 10, 2022 We organized the first Search Central Virtual Unconference Japan on April 5, 2022 to facilitate a discussion and networking platform for the SEO, Search and publisher…
What to do About Spammy Links from “Malicious Domains”
Google’s John Mueller answered a question about what to do about spammy links. The links and a subsequent “penalty” coincided with the date of one of Google’s 2021 spam updates.…
7 Ad Copy Tests To Boost PPC Performance [With Examples]
It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your…
6 Image Optimization Tips From Google
In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. While the video is specifically aimed at ecommerce sites, the advice…
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Days 2 and 3 of the 2022 IAB NewFronts featured announcements from TikTok, Meta, Snapchat, and Twitter. Here are the top takeaways and tips from these social video companies –…
How HTTP/3 Helps Feed SEO’s Need For Speed
The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP…
Is Google Okay With Multiple Variations of the Same Content?
In a Google SEO office-hours, John Mueller answers if it’s okay for publishers to copy their own content and publish it, essentially copying parts of their own content in order…
How to Estimate Your Chances to Rank
It’s easy to find keywords that can bring lots of traffic to your website. What’s harder is to predict your chances of ranking for them. To help solve this problem,…
8 White Hat SEO Techniques To Double Your Search Traffic
Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search.…
Protect the Hours of Operation on Your GBP from Unwanted Google Edits
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Bart Maguire Over the…
Top Creator Economy & Video Ads Insights From IAB NewFronts
IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com. The unifying theme of this…
What Structured Data To Use And Where To Use It?
Google’s Search Advocate John Mueller address two questions about structured data in a recent Google Search Central SEO office-hours hangout. While the first question was specifically about the medical niche,…
Performance Max Campaigns Driving Growth In Google Ads Revenue
Last week, Google held its Q1 earnings call, touting its year-over-year Search growth. The company reported $68 billion in Q1 revenue, with over 50% attributed to Search and Ads. Performance…
How To Remove Common SEO Obstacles With Search Engine Modeling
Wish you could see exactly how website changes will impact your rankings in search before they go live? Hoping that your leadership will understand the importance of your proposed SEO…
How To Earn Points & Badges
Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions. Those volunteers are…
Google Answers if Meta Description Matters for Rankings
Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta…
Minification and SEO: The Complete Guide
Minification of web code is essential when optimizing for search engine rankings. However, it can seem like an opaque topic to those without coding knowledge. Despite appearances, minification is a…
10 Top Affiliate Marketing Software Platforms To Maximize Sales In 2022
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring…
LinkedIn Changes How It Ranks Content
LinkedIn is updating its algorithm and changing how content is ranked in peoples’ feeds. In addition, users will have greater control over their feeds, with the ability to block certain…
Updated Astra WordPress Theme Offers Stronger Performance
The popular free Astra WordPress theme just updated to version 3.8.0, offering faster performance on the backend and the frontend, improving the workflow to make it easier and faster to…
Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit
Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media…
What Is Dynamic Content And How Can I Use It?
Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time.…
Google Deprecates Some Image and Video Sitemap Extensions
Google announced that it is discontinuing the use of several image and video sitemap extensions. Google stated they decided to sunset the use of these sitemap extensions after evaluating the…