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As you build your ecommerce brand, your initial focus must be customer acquisition. However, too many online retailers continue to spend most of their time and energy on attracting new…

For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website…

Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old…

Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful? From acknowledging that the traditional customer journey…

LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts. These updates expand on the creator analytics introduced earlier in the year,…

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The Journalism Competition and Preservation Act (JCPA) enables…

Google is rolling out a new feature in search results that may help people find more relevant content. The quality of Google’s search results is a hotly debated topic, with…

Google confirms another helpful content update is starting to roll out across search results. It began on December 5 and will take up to two weeks to complete. In an…

In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google…

Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web…

For some of us, social media is a fun way to connect with friends, re-share memes, and pass some time after a long day. What may seem straightforward – like…

How To Measure The Largest Contentful Paint Of Your Website Run a free website speed test to find out. Your LCP speed will be displayed immediately. The results of your…

Shopping cart abandonment continues to be a major pain point for ecommerce store owners. According to Baymard Institute, the average online cart abandonment rate is 69.99%, which translates to 7…

Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results…

Admit it: You have a box of cereal or a bag of chips in your kitchen right now that has been sitting there for a very long time. Whether you…

It’s been a year since I published my Google Ads Pacing Dashboard to Search Engine Journal, and digital marketing changes pretty quickly in a year. Google Data Studio changed how…

Mozilla, publishers of Firefox, acquired the team behind AI-based workplace collaboration product Pulse, announcing that they will work on Mozilla’s growing portfolio of products. Pulse Team The Pulse workplace collaboration…

WordPress published a security release to address multiple vulnerabilities discovered in versions of WordPress prior to 6.0.3. WordPress also updated all versions since WordPress 3.7. Cross Site Scripting (XSS) Vulnerability…

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and…

Rackspace hosted Exchange suffered a catastrophic outage beginning December 2, 2022 and is still ongoing as of 12:37 AM December 4th. Initially described as connectivity and login issues, the guidance…

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer…

Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still…

Google’s John Mueller answered a question about using the link disavow tool and offered a tip about the best way to use it, specifically mentioning links flagged by tools. Although…

Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need to do your part in…

In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a common misperception about what thin content really is. Thin Content The word…

As a financial service business, you’re facing a unique set of challenges when it comes to creating content. Finance isn’t a particularly glamorous or entertaining subject to write about, which…