Is Using Google Analytics A Search Ranking Factor?
Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? 🙌 Google Analytics isn’t just for…
Is It A Ranking Factor In Google Search?
Expertise, authoritativeness, and trustworthiness (E-A-T) are important to Google. This is inarguable. In fact, E-A-T is such an essential element in how Google perceives web content that it’s mentioned 135…
Because 2020 Didn’t Help You For 2021
Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us…
How To Fix 21 Content Creation Mistakes That Impact ROI
Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process –…
How to Optimize Your Videos
YouTube SEO can help your content reach a wider audience by actively targeting people who are searching for your videos. First, you have to identify what topics people are searching…
Google Ads Insights Page Updated With 4 New Features
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. According to Google’s data, 53% of consumers…
Twitter Cancels AMP
Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. In an updated developer document…
4 Content SEO Tasks To Automate Now For Higher Rankings & ROI
According to Ahrefs, 91% of web content does not drive organic traffic from Google. That’s surprising. We also know that content marketing makes up the highest budget share for SEO…
How To Evaluate Site Quality For Link Building
How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out that can drive ranking, or…
YouTube Co-Founder Is Against Removing Dislikes
Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators. Karim shared his thoughts on YouTube itself, but…
When To Use Rel Canonical Or Noindex …Or Both
In a Google SEO office-hours hangout Google’s John Mueller was asked whether rel canonical or the noindex tag was the best approach for dealing with duplicate and thin content in…
Top Tips & Best Practices [Podcast]
Many large organizations already know it to be true: WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful? Shelly Fagin,…
How To Calculate, Audit & Improve Bounce Rate For SEO Success
It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement. I regularly see bounce…
Thin Content: How To Fix It and Skyrocket Your Search Rankings
Thin content had been the conventional practice until Google released the Panda update in 2011. The algorithm was designed to curb the ubiquity of low-quality content on the search engine…
11 Actionable Use Cases for Beginners
There are many tools and features in Ahrefs that can help boost your SEO/marketing efforts. But to a complete newbie, our SEO platform can seem overwhelming. So if you lack…
Dominating Your WhatsApp Marketing Strategy
Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it? Yet…
Keyword Research for SEO: Top Tips & Practices
Want to find high-intent keywords by using proven, effective methods? Wish you could establish a simple yet powerful keyword strategy to help your target audience find you faster? You can…
9 Ways To Improve PPC Campaigns With Customer Information
Struggling to come up with new content for PPC ads? Not sure what else to add to your landing page to help convince users to convert? Wondering how to expand…
10 Things You Need To Know To Be Successful
Freelancing is often romanticized and seen as an escape from an annoying boss who doesn’t value you. But often, when people start working for themselves they quickly realize that they…
Google Updates Some SERPs With Translated Results
Google added documentation for what appears to be a new feature called Translated Results. Translated Results is a feature that will automatically translate and rank web pages that are in…
Googlebot will soon speak HTTP/2 | Google Search Central Blog
Thursday, September 17, 2020 Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2…
Google Continuous Scrolling: How Will it Affect SEO?
In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest…
Google Launching November 2021 Broad Core Algorithm Update
Google is giving everyone advance notice that a broad core algorithm update will be released later today. Later today, we are releasing a broad core update, as we do several…
One year of Google Search Central | Google Search Central Blog
Wednesday, November 17, 2021 A year ago, we launched our new site and announced that we were leaving our beloved name, Google Webmasters, behind for a new moniker: Google Search…
Lean into Email in 2022: An Interview with iContact’s Hank Hoffmeier
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I like email. Data says almost…
How To Find the Right Local Keywords and Rank for Them on Google
Statistics show that 97 percent of present-day internet users learn about a local business through the internet. When looking for something online, one has to type in a keyword related…
18 Main Types of Marketing (Examples Included)
In the world of business, there are many, many types of marketing. To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers…
11 Google Analytics Reports You Might Not Know About
Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data…
Outbound Links Strategy: When, Why & How To Use Them via @sejournal, @tonynwright
What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. The post Outbound Links Strategy: When,…
New Schema.org support for retailer shipping data
Tuesday, September 22, 2020 Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since June 2020,…