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What Is A Target Audience And How Do You Find It
As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are…
Start showing your products on the Shopping tab with Search Console | Google Search Central Blog | Google Developers
Wednesday, November 16, 2022 Continuing our efforts to support merchants and help them grow their businesses across Google, Search Console is introducing a new section for Shopping tab listings to…
Meta Launches Campaign To Support Small Business Shopping
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. Today, Meta is announcing: A continuation of its #BuyBlack…
The Best Tools for Doing an SEO Analysis
Every business owner wants more significant traffic and qualified leads on their website, for which they invest in search engine optimization. But, this is not one time task; it needs…
Is It A Ranking Factor?
Search Console is a free Google tool that helps you monitor and fix problems with your site’s performance in Google search results. You can get a lot of helpful information…
Complete Top Stories Keyword Research Guide
Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for…
4 Efficient SEO Frameworks To Manage Clients
Framework 1: Gain Control By Supporting Centralization & Consistency Across Every Brand/Market Mix You need to have control over all levels: Brand level: Plan to highlight all common opportunities across…
Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel
Approximately twenty employees, including top senior engineers, were fired today apparently for expressing critical opinions in a private Slack channel. Some of the critical opinions may have been in reaction…
Google Is Restoring Missing Reviews In Business Profiles
Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. Google’s Search Liaison, Danny Sullivan, announced on Twitter in…
YouTube Testing In-App Shopping In Shorts
YouTube is adding new shopping features to its short-form video platform, according to a story first reported by the Financial Times. Adopting a model similar to that of social media…
Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. Microsoft piloted video ads in September 2021 in select countries. Over…
Google Updates Review Snippet Structured Data
Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing one version of…
React SEO: Best Practices To Make It SEO-Friendly
Although many frameworks are used for developing websites, web apps and mobile apps, developers use NodeJS to handle the backend part and AngularJS to tackle the front-end challenges. However, these…
12 Reasons Your Website Can Have A High Bounce Rate
“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group. It’s a question you may have…
How to Do Keyword Optimization for SEO (3 Steps)
Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. It’s a fundamental process in SEO because Google aims to serve the…
Tips For Bidding On Holiday Season Trending Keywords
Another year is fast approaching its end, and with that, the holiday season is nearly upon us. Now, we all know how important that is for businesses, especially for retail…
10 Image SEO Tips To Make A Website Users Will Love
Run a scan on your image-heavy pages with WebCEO’s Speed Optimization tool to see how well you are doing. Screenshot from WebCEO, November 2022 Pay special attention to the Cumulative…
TikTok Offers New Resources & Ad Credits For Small Businesses
TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. In an announcement, TikTok promotes the launch of a small business…
78 SEO Statistics for 2023
Article stats Monthly traffic 535 Linking websites 1,698 Tweets 172 Data from Content Explorer Shows how many different websites are linking to this piece of content. As a general rule,…
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s tracking of users’ locations. The result of work by a…
LinkedIn + GitHub Launch 40+ Free Courses
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The courses combine educational videos from…
Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research
Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to…
How to Optimize for Google’s Featured Snippets to Build More Traffic
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google’s featured snippets started as an…
Twitter Fires 80% of Contractor Employees With No Formal Notice
There are reports that approximately 4,400 contract employees out of 5,500 were laid off by Twitter. Some employees had no idea until they read about it on Twitter. The first…
9 Steps To A Future-Proof Social Media Strategy In A Web3 World
May I see a copy of your social media strategy? 🦗(crickets) 🦗 More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are…
How to Get a Job in SEO
I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…
Three Metrics You Should Know To Optimize Google Ads
The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are…
10 Steps To Boost Your Site’s Crawlability And Indexability
Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but…
Meta Announces Instagram Explore Home Ads Placement Via Marketing API
Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October…
50 Things You Should Know About Tumblr
Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. While many may not know exactly what it is, Tumblr is one…