The Current State of Google PageRank & How It Evolved
PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying…
How to Execute the Skyscraper Technique (And Get Results)
In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique. With over 10,000 backlinks since the post was published, it’s fair to say that…
Getty Images Sues Stability AI For Copyright Infringement
In a lawsuit filed on February 3 and made public on Monday, Getty Images alleged that artificial intelligence company Stability AI, Inc., infringed on the visual media company’s intellectual property.…
All You Need to Know to Get Them
Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with that. Featured snippets are a…
Chrome 110 Changes How Web Share API Embeds Third Party Content
Chrome 110, scheduled to roll out on February 7, 2022, contains a change to how it handles the Web Share API that improves privacy and security by requiring a the…
YouTube Shorts Monetization: How Revenue Sharing Works
YouTube’s Partner Program now allows Shorts creators to join and earn money from their content. To join the program, you must meet one of the following requirements: Have 1,000 subscribers…
Google CEO Confirms AI Features Coming To Search “Soon”
Google announced today that it will soon be rolling out AI-powered features in its search results, providing users with a new, more intuitive way to navigate and understand the web.…
Time to Shine: MozCon 2023 Community Speaker Pitches Now Open
MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we…
5 Possible Features At Launch
Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox replacing the search bar, summarized responses, and conversational search. Microsoft is rumored to launch a…
Announcing the Search Central Live Brazil roadshow | Google Search Central Blog | Google Developers
Monday, February 6, 2023 Leia em Português We’re very excited to announce that Search Central Live is coming to Brazil! Following our successful events last year, we’re continuing our mission…
7 Factors To Consider Before Outsourcing Link Building Efforts
You’ve probably heard that link building is important for search engine optimization (SEO), but you may not be sure why. Link building is the process of acquiring backlinks from other…
What Is Website Architecture For SEO?
When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building. Website architecture is rarely top of the list. But the…
Google Updates Structured Data Guidance To Clarify Supported Formats
Google updated the structured data guidance to better emphasize that all three structured data formats are acceptable to Google and also explain why JSON-LD is is recommended. The updated Search…
Twitter Will Share Ad Revenue With Twitter Blue Verified Creators
Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s…
Supercharge Keyword Research With Powerful Topic Clustering
It’s common for marketers to target individual keywords when creating and optimizing content. Still, topic clusters are an even more powerful way to do keyword research. With topic clustering, you…
Harnessing the Power of Feedback — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and…
Email Marketing: An In-Depth Guide
Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life. It has also become a powerful…
Headings With Hierarchical Structure An “Awesome Idea”
Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. Background Context to What…
AI Content Detection Software: Can They Detect ChatGPT?
We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT. ChatGPT is capable of accomplishing a wide…
The WordPress Security Guide To Keep Your Site Safe
Security threats are not unique to WordPress. Every platform, whether it’s private or open source, is under attack 24/7. Fortunately, the WordPress community provides many solutions to make the job…
How to Use WordPress in 9 Simple Steps (Beginner’s Guide)
WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need.…
The Challenges & Opportunities For Marketers
Google’s parent company, Alphabet Inc., reported its fourth straight quarter of declining profits. It made $76 billion in sales over the past three months, but it wasn’t enough to meet…
Top 5 Essential SEO Reporting Tools For Agencies
Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to…
Everything You Need To Know
Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of…
Google’s Mueller Criticizes Negative SEO & Link Disavow Companies
John Mueller recently made strong statements against SEO companies that provide negative SEO and other agencies that provide link disavow services outside of the tool’s intended purpose, saying that they…
Response to ChatGPT $20 Plan: Take My Money!
OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Fans of OpenAI were wildly enthusiastic about the prospect for a…
Reddit Marketing: How To Do It Right
Reddit is a user-driven news aggregator allowing people to share links and stories on various topics. It was founded by Steve Huffman and Alexis Ohanian and is currently owned by…
How to Block ChatGPT From Using Your Website Content
There is concern about the lack of an easy way to opt-out of having ones content used to train large language models (LLMs) like ChatGPT. There is a way to…
Lead Generation: How To Get Started
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive…
ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here [Podcast]
It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search. It’s true – there is no doubt that AI will continue revolutionizing…