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8 Tips To Optimize Local SEO for Franchises and Their Locations
There are plenty of general search engine optimization (SEO) practices that any business website should follow. But websites of franchise brands have a few hoops to jump through before they…
500 Response on Robots.txt Fetch Can Impact Rich Results
Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN…
Local SEO For Beginners: Getting Started
One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and…
SEO BrightNow: March 15, 2022
The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. First and foremost, Google’s desktop…
Should You Submit Your Sitemap Every Month?
This week’s Ask An SEO question comes from Renee in Iowa, who writes: “I read somewhere that you should submit your sitemap every month. When you provide an XML URL,…
Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month
Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” Pew Research Center defines lurkers as infrequent…
New LinkedIn Tool Finds Top Skills Needed For Any Job
A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. In addition, if there’s a skill you need…
9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More…
The Role of Video in Digital Marketing and How It Should Be Used
Video marketing is one of the most powerful and effective digital marketing campaigns. Proper implementation can take this campaign to the next level as it promises a higher return on…
How To Set Up IndexNow Using Rank Math WordPress SEO Plugin
Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a…
A Little Irish Wisdom for Your Local SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Happy Saint Patrick’s Day to the…
Is It A Google Ranking Factor?
In-page tabs and accordions are a type of user interface (UI) control that can improve the user’s experience by splitting content into logical sections. Page visitors are then able to…
13 Best Marketing Blogs to Follow (For Marketers of All Levels)
Article stats Monthly traffic 40 Linking websites 48 Tweets 99 Data from Content Explorer Shows how many different websites are linking to this piece of content. As a general rule,…
Is It A Google Ranking Factor?
Subdomains and subdirectories allow you to organize specific types of content on your website. But can the use of subdomains or subdirectories affect your organic search rankings? Read on to…
4 Future Enterprise SEO Considerations
As the web grows, more and more enterprises are now looking to SEO to help provide insights into how users interact with search engines and how they (and other sites)…
Ask A PPC Live 2022 With Navah Hopkins [Podcast]
Can’t seem to find the PPC answer you’re looking for? Let Search Engine Journal help you! Getting to know PPC takes time and effort. Our industry is constantly evolving, and…
Google Sunsetting Universal Analytics In 2023
Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. To be exact – July 1, 2023 is the date…
4 Quick Tips To Boost Your Google Business Profile Visibility
Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in local search listings and…
How to Prep Your SEO Strategy for a New Website
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. From web development to branding and…
An Ultimate Guide to a Solid SEO Strategy
Search engine optimization (SEO) can be a bit of a puzzle to business owners who aren’t familiar with it. It can seem like black magic, and the truth is that…
Are Internal Links In Header and Footer Treated Differently?
Google’s John Mueller recently answered the question of whether internal links in the footer or header are used differently by Google. Google’s John Mueller gave an explanation of the slight…
What You Need To Know
Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in…
How to Handle Out-of-Stock Products
Though it’s a joke in the SEO community, “it depends” is really the answer when dealing with out-of-stock products on e‑commerce websites. There are many situational decisions, with each having…
Cloudflare Announces Free Web Application Firewall
Cloudflare announced that they are offering a Web Application Firewall (WAF) free of charge to subscribers on the free plan. The WAF will provide access to the WAF user interface…
Is It A Google Ranking Factor?
Does syndicated content affect organic search rankings? In some cases, syndicated content is viewed as spam. In others, it can outrank the original content. And yet syndication is a widely…
What Large Ecommerce Sites Do Differently
Does it seem harder to attract new customers lately? Ecommerce is filled with so many incredible opportunities, yet there is so much competition. The good news – we know it’s…
How To Create Perfectly Optimized Content [Ebook]
Tired of sinking your blood, sweat, and keystrokes into content that doesn’t perform? If you feel like you’re constantly cranking out new content only to see it disappear into the…
5 Tips for Successful SEO Link Building in 2022
Link building is a long story: There is no reliable way to reach enough good links and become more authoritative for search engines fast. But backlinks remain an important part…
8 Free Courses For Writers & Content Marketers
Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language. Great content that performs well…
WordPress Releases a New Performance Plugin
WordPress announced the release of a plugin called the Performance Lab plugin. It was developed by the WordPress performance team that is designed to help WordPress sites speed up. The…