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5 Essential Content Considerations For Holiday Shopping SEO Success
Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between…
5 Reasons Why SEO Matters for Your Startup Online Business
SEO is extremely crucial for any business, regardless of its size, sector or objective, for so many reasons. Firstly, your reputation and the size of your audience are strongly related.…
Top 10 Business Benefits Of Content Marketing
There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social…
WordPress Cache Plugin Exploit Affects +1 Million Websites
Popular WordPress plugin WP Fastest Cache plugin was discovered by Jetpack security researchers to have multiple vulnerabilities that could allow an attacker to assume full administrator privileges. The exploits affect…
How Google Analyzes Web Page Content and Weights It
Martin Splitt in a Duda webinar explained a concept called Centerpiece Annotation that discusses how Google analyzes content on a web page. I won’t reproduce the question because it’s somewhat…
Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I originally made this case back…
What Google’s Indexing Looks like From Discovery to Ranking
How a website renders is a part of the indexing queue and like the other parts has an impact on SEO and ranking. Google’s Martin Splitt explained in a webinar…
Instagram Lets Users Co-Author Content & Share Likes
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. A Facebook representative confirms the…
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
PayPal Holdings Inc. is looking to acquire social media company Pinterest Inc. for $45 billion, according to reports from both Reuters and Bloomberg (each of whom cites anonymous people familiar…
Google For Creators Is Here To Help Publishers Get Found & Make Money
Google announced the launch of ‘Google for Creators’ today in a post on The Keyword blog and on Twitter. Creator Advocate Paul Bakaus said, “Creators deserve a program that is…
3 Key Types of Link Building Metrics & How To Use Them Successfully
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t…
Why You Should Include Search Verticals in Your SEO Strategy
Vertical search is completely missing in some SEO strategies. It’s no surprise, really. Most keyword volume forecasting tools don’t distinguish which search vertical the search volume belongs to and most…
Checking Your Page Size for SEO: A Complete Guide
Today’s internet speeds are out of this world. According to Statista, the average fixed broadband download speed is 105.15 Mbps, and mobile is 55.95 Mbps. Even so, code bloat, glitches,…
IndexNow Elicits Mixed Reactions Including Skepticism
While major companies like Wix, Duda and Cloudflare announced enthusiastic adoption of the new open source IndexNow indexing protocol that promises instant indexing, it was also confronted with questions over…
Tracking Update Could Net Apple Billions In Search Ads Revenue
The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue,…
YouTube Announces Live Shopping and CTV Product Updates
At Advertising Week New York, Tara Walpert Levy, Google VP of Brand and Agency Solutions, announced the latest live shopping and CTV product updates from YouTube. These announcements provide a…
5 New Google Quality Rater Guidelines Updates & Why They Matter
Google announced five updates to its Search Quality Raters Guidelines (QRGs) today and issued an updated version of the document with a brief explanation of each one in its changelog.…
Performance as a Ranking Factor: State of the Web and CWV
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In part one of this series,…
How to Create a Winning Blog Content Strategy in 7 Steps
Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and…
Instagram Adds More Demographic Insights For Businesses
Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content. Previously, the demographic breakdown in Instagram Insights was limited to users…
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Exact details, such as the extent of the outage…
SEO for eCommerce: How To Choose Keywords for Your Online Store
Searching keywords for eCommerce is a task that goes far beyond using the most popular keyword research tools. In addition to the volume of searches or the competition, you should…
How to Spy on Competitors with Python & Data Studio
Investigating random drops in keyword rankings is just part of the SEO trade. There are so many methods to investigating which targeted keywords may have dropped, but using Python and…
3 Proven Tips For Creating Paid Social Campaigns That Convert
Do you know what makes paid social campaigns effective? Do you know how to identify opportunities for improvement? Whether you’re launching your first campaign or you’re a seasoned PPC professional,…
What You Need to Know
Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn…
News Publishers, This Is The Event You’ve Been Waiting For!
This post was sponsored by News & Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. Do you work with publishers, news, and media sites? Are…
How to Make Pinterest Profitable for You [Podcast]
Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic. Lindsay Shearer,…
Automatic Clarity Integration Coming to Microsoft Advertising Accounts
Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the…
It’s Still Essential to Have Friends in IT
To succeed in Enterprise SEO, you need a team. You’ll deal with multiple stakeholders and groups – and even though you may be technically proficient yourself, it’s still important to…
IndexNow is Key to Instant Search Engine Indexing
Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is…