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A Technical Guide to Google’s PageSpeed Insights Reports
Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that…
Google Changes Review Structured Data Requirements
Google updated the requirements for review structured data. Failure to follow Google’s structured data requirements can make a web page ineligible to be shown for a rich result in the…
10-Minute Sales Research with True Competitor
Your sales team has just asked you to hop on a call in 30 minutes with a new prospect, ClowdFyre. Not wanting to sound like an idiot, you pull up…
Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…
Is It a Google Ranking Factor?
One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact on rankings. Word count is said to be a factor…
Is It a Google Ranking Factor?
Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot from Seach for , October 2021 According to this featured snippet, “Google does indeed use organic click-through rate as…
Googlebot will soon speak HTTP/2 | Google Search Central Blog
Thursday, September 17, 2020 Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2…
New open source robots.txt projects | Google Search Central Blog
Monday, September 21, 2020 Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people…
New Schema.org support for retailer shipping data
Tuesday, September 22, 2020 Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since…
700+ Brands Put On Notice About Misleading Endorsements and Reviews
The United States Federal Trade Commission (FTC) sent notices to over 700 companies about fake reviews and misleading endorsements. The notice states that receiving the letter does not suggest that…
The Search Console Training lives on | Google Search Central Blog
Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video…
How to Create & Optimize Content for Higher Google Rankings
Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance to rank? On September 29, I moderated a sponsored Search…
Best practices for Black Friday and Cyber Monday pages
Tuesday, October 26, 2020 The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As…
Should the Product Name be in the Heading?
In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products. It’s a good question because Google’s own SEO Starter…
Google’s first virtual summit for Product Experts
Thursday, November 05, 2020 More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product…
The ROI of SEO
Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos,…
Big Sites and Website Authority
Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed pages influences Google’s perception of site quality. John Mueller answered…
Timing for bringing page experience to Google Search
Tuesday, November 10, 2020 Update on August 4, 2021: Clarified that Safe Browsing isn’t used as a ranking signal. Safe Browsing systems continue to play an important role to keep…
The Paid Social Approach That Works for You
Are your paid social campaigns generating the results you want? B2B (and specifically SaaS) brands may not be able to depend on demand alone. So, you have to help generate…
Goodbye Google Webmasters, hello Google Search Central
Wednesday, November 11, 2020 The history behind Google Webmasters Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term…
How Google Responds to a Site Move
Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might trigger a so-called “sandbox effect.” Mueller responded by providing a…
We moved! Introducing the new home for the Google Webmaster Blogs
Thursday, November 19, 2020 Last week we changed our name to Google Search Central and published our new central site. As part of this site migration, we’re also consolidating the…
3 Scripts for Automating Google Ads Reports in Spreadsheets
As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new…
New and improved crawl stats for your site
Tuesday, November 24, 2020 To help website owners better understand how Googlebot crawls their sites, we’re launching a brand new version of the Crawl stats report in Search Console. The…
How to Find & Optimize Your MVPs (Most Valuable Pages)
With every website, there is always a greater opportunity to optimize than there is time or resources to implement. Businesses of all sizes must be able to effectively prioritize focus,…
Updates to Search Console’s API | Google Search Central Blog
Wednesday, December 9, 2020 A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to…
The Top 10 Digital Marketing Certificate Programs to Enroll In
For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital…
An update on the Structured Data Testing Tool
Tuesday, December 15, 2020 Test your structured data with the Rich Results Test and Schema Markup Validator. In July, we announced that the Rich Results Test is out of beta.…
Top 14 Benefits of Social Media for Your Business
Remember when people said social media was just a fad? Its power has become clear – and it continues to grow, with no end in sight. Once a communication experiment…
Google Says Improve Content to Recover From Core Update
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. A ranking drop following a core update…