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WordPress 6.1 Is Jam-Packed With Performance Upgrades
WordPress 6.1, arriving November 2022, is jam-packed with performance improvements, signaling that this may be the update that many have been waiting for. WordPress performance scores from the beginning of…
How to Get Buy-In for Your SEO Projects — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s Whiteboard Friday episode,…
Google On Solving How to Write Good Alt Text
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation…
25 Best Examples Of Effective FAQ Pages
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…
Content Personalization: What Is It?
Are customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start…
Introducing site names on Google Search | Google Search Central Blog | Google Developers
Friday, October 14, 2022 Today, Search is introducing site names on mobile search results to make it easier to identify the website that’s associated with each result, and we’re sharing…
Is It A Google Ranking Factor?
AMP is an HTML framework that helps desktop-optimized sites deliver ultra-fast mobile versions of webpages. AMP is a creation of Google, which has led to claims it gives pages a…
How to Build a Keyword Strategy [Free Template]
Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much…
Google Updates Image Structured Data
Google has added three new structured data properties to be used with the ImageObject type in order to add support for credit, copyright and image creator information via structured data.…
A Day in the Life of a Content Marketing Manager
As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities.…
Microsoft Bing Is Getting An AI Image Generator
Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. Let’s say a picture of a Shiba Inu as…
Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated…
Google Launching Passkey Support for Android, Chrome
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, according to a post on the Android Developers Blog. The feature, which will…
Goodbye Google Webmaster Guidelines, Hello Google Search Essentials
Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines…
Is Link Spam From Our Old Hacked Website Impacting Our New One?
Today’s “Ask An SEO” question comes from Yvonne from Whitby, who asks: “An old website of ours, now deleted, was hacked a while ago. Now, it’s sending thousands of spammy…
Refreshed guidelines for site owners | Google Search Central Blog | Google Developers
Thursday, October 13, 2022 In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building…
4 Reasons Your Clients Prefer Local Vendors: Why Invest in Local SEO Service for Your Business
What do you do to search for a product or local service provider? Open your search engine and do a little online research? Well, your customers do the same. A…
The Fundamentals of Influencer Marketing
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to…
How to Hire Freelance Writers in 5 Steps (Ahrefs’ Process)
If you’ve ever tried to hire freelance writers, you probably ended up with thousands of applications. This usually leads to you asking yourself two questions: How do I choose the…
Google Announces Search Central Live Conference
Google announced that their live search conferences are back, with the first event already scheduled for November 2022. More conferences are promised to be held around the world and will…
Search Central Live events | Google Search Central Blog | Google Developers
Thursday, October 13, 2022 In 2019 we organized events for site owners and SEOs in over 15 countries, specifically in regions that otherwise don’t get much search conference love. Then…
Conversion Rate Optimization (CRO): How To Get Started
Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount…
Google Display Ads Get More Personal With New Targeting Technology
Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity…
WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites
The United States government National Vulnerability Database (NVD) published an advisory about Shortcodes Ultimate WordPress plugin, warning that it was discovered to contain a Cross Site Request Forgery vulnerability. Shortcodes…
How to Apply Semantic SEO to Different Niches
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Search engine optimization is ever-changing as…
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehouse and logistics business. According to the listings, which were first notified by…
Data Protection Law May Benefit Businesses
United States President Joe Biden signed an Executive Order this month to implement the European Union (E.U.) & United States data privacy framework known as Privacy Shield 2.0. Privacy Shield…
The Definitive Guide for Your Online Store
There are several popular online stores, shopping cart platforms, and plugins. There are pros and cons to all of them, and one of the most SEO-friendly options is WooCommerce: a…
Principles of Accessibility in Content Marketing
No matter your industry, marketers need to understand the importance of accessibility. Accessible content marketing helps marginalized groups to feel seen and empowered by your brand. The last thing you…
Is Mobile-Friendliness A Google Ranking Factor?
Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop…