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The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…

Social media has become a massive part of brand marketing strategy. And managing multiple accounts can be pretty overwhelming. How do you stay organized? What tools should you use to…

LinkedIn is upgrading video content with automatically generated captions and adding several new features to assist people with accessibility needs. With automatic captions, LinkedIn aims to make videos more accessible…

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. Previously, disabling targeted ads meant you had to go into your…

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. In an example from Google shown below, you can see how…

You’ve probably already heard that statistics pages are a great way to generate links. You’ve also likely noticed that some statistics pages are much more successful at earning links than…

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to…

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The templates have visuals and audio…

Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the…

Are you looking to advance your digital strategy and put your company on the path to success? Whether you’re a business owner working with an agency or a digital marketer…

While most professionals strive to write the highest quality content possible, spelling and grammatical mistakes happen. But what happens when you publish those mistakes? Will search engines be less likely…

Today’s Ask An SEO question comes from Abdul from Nairobi, who asks: “I’m a junior in-house SEO for a company that resells items both in a traditional store and online.…

In further moves towards transparency to advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week. The update gives advertisers a clearer understanding of the disapproval reason…

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. Google estimates the October 2022 spam update will take several…

When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a…

WordPress released a security update to fix sixteen vulnerabilities, recommending that sites be updated immediately. The security notice did not offer a description of the severity of the vulnerabilities however…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. You know the story, every SEO professional is learning and using the same…

Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio…

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. Halloween Frightgeist is a website powered by Google Trends…

Google Ads is rolling out three new columns to reports that make it easier to understand how conversions impact campaign performance. The three new columns include the following: Results Results…

Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. This topic is addressed in the latest installment of…

There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any…