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What Are Core Web Vitals & How Can You Improve Them?
Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual…
How Impression-Based KPIs Drive Campaign Performance
Digital marketers can be our own worst enemies. After years of touting that we can track everything and derive a precise ROAS from digital marketing, the expectation is that we…
Google Explains Geotargeting Via URL Subdirectories
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. This topic was discussed during a…
How To Build A Recommender System With TF-IDF And NMF (Python)
Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings.…
Optimizing For The Human Mind With Machine Learning
We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One…
Google Page Experience Update For Desktop Starts Rolling Out
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The update is scheduled to finish rolling out by the end of March.…
Microsoft Ads Launches Dynamic Descriptions For DSAs
While Google and Microsoft Ads have many similarities, Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up…
5 Content Elements More Important Than Word Count
Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as…
Poll Implies Most SEOs Don’t Disavow Spammy Links
An informal and non-scientific poll on Twitter indicates that most SEOs, by a significantly large margin, ignore spammy links rather than spend time disavowing them. The subsequent comments aligned with…
The Basics Every Business Owner Should Know
This article is an introduction to marketing for small-business owners, solopreneurs, and beginner marketers. Our goal is to help you understand the key concepts of marketing without unnecessary jargon. This…
7 Big Enterprise Content Marketing Strategies You Need To Know
It’s easy to publish content. It’s a lot harder to publish content that drives ROI and provides value to your target audience. On February 16, I moderated a sponsored webinar…
WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations
Security researcher at Automattic discovered a vulnerability affecting popular WordPress backup plugin, UpdraftPlus. The vulnerability allowed hackers to download user names and hashed passwords. Automattic calls it a “severe vulnerability.”…
The Simple Guide to Building a Martech Stack
There is no one marketing tool that can handle all marketing processes and enable team collaboration at the same time. And even if there is, it won’t be the best…
Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever
Google advises the ‘Discovered – Currently not indexed’ status in Search Console’s Index Coverage report can last forever as there’s no guarantee every page on the web gets indexed. This…
How Google Crawls Pages With Infinite Scrolling
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during…
15+ Technical SEO Interview Questions for Your Next Hires
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular…
10 TikTok Marketing Tips & Best Practices
TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of ways to take advantage…
Is Author Expertise Important To Google’s Algorithm?
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he…
The Professional’s Guide to SEO: Link Building Sneak Preview
We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO, designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide…
7 SEO Conferences (Online and Offline) to Attend in 2022
These online and offline SEO conferences will get you thinking—and are full of networking and learning opportunities to grow your business or career. Here’s what we handpicked. Recommend more conferences…
How To Identify And Reduce Render-Blocking Resources
Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed. It can be so…
Google On The SEO Value Of User Comments On Websites
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by…
Is RankBrain A Ranking Factor?
Without knowing what “RankBrain” means, people new to SEO may assume it refers to a technology Google uses to rank search results. That assumption isn’t far off, but not every…
Is It A Google Ranking Factor?
Close to a third of all Google searches have local intent – that is, the searcher is looking for something nearby or located in a specific area. Often (but now…
Free Google Ads Script To Dynamically Change Target ROAS
With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect tool to execute an…
What To Expect Of Your Agency
Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or…
What You Need To Know
We all go through painstaking efforts to improve page speed, in the hopes of benefitting from a ranking boost. Google is said to prioritize speed when it comes to ranking…
Core Web Vitals: What Next?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The promised page experience updates from…
No SEO Bonus For Keyword-Based Domains
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the…
What Is Discord & How Can You Use It For Marketing?
Discord is an underrated gem of a community management and communications platform. This VoIP-based chat platform enables users to communicate via voice, screen share, and text. As a gamer, I…