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Which Is Better For You?
Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic,…
9 Key Affiliate Marketing Tips for More Money & Traffic
Are you an affiliate marketer who wants to earn more money? Then read on—the following nine affiliate marketing tips were learned over my decade of experience creating and growing six-figure…
Build Trust & Boost Conversions With 6 Key Principles [Webinar]
The digital landscape is highly competitive and wildly oversaturated. And when it comes to digital marketing, how can you set your business apart from the competition and capture the attention…
Are 301 Redirects A Google Ranking Factor? via @sejournal, @kristileilani
Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking…
LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack
LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also…
WordPress Gutenberg 14.2 Offers Better User Experience
Gutenberg 14.2 is released and available for download. The latest version features user interface improvements including an easier workflow and performance improvements plus new header and footer blocks. All of…
Drupal Warns of Critical High Severity Vulnerability
Drupal issued two security advisories warning of a vulnerabilities affecting several versions of Drupal that could allow an attacker to access sensitive information. There are two vulnerabilities currently affecting Drupal.…
Software Industry Traffic Trends Show Zoom Down, Others Up [New Data]
SimilarWeb, a digital intelligence platform, recently took a deep dive into the traffic trends of the top 95 publicly traded software companies in the U.S. ranked by market cap, but…
Preparing Your Data Consumers for GA4 — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You know GA4 is coming, and…
B2B PPC Experts Give Their Take On Google Search On Announcements
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad…
Digital Evolution And Content Velocity
The traditional content management system (CMS) is now frequently compared to headless CMS systems, as it gives enterprise marketers more freedom to deliver content faster through any digital channel or…
YouTube Searches For Health Topics To Show Personal Stories
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. In an announcement, YouTube says it’s making this change…
Five Ways To Improve Video SEO and UX With Accessibility
Paul Smyth, the Head of Digital Accessibility at Barclays, believes that the need for web accessibility is justified. It is a proposition that can be summarized into these three things:…
Is Google’s MUM A Search Ranking Factor?
At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement,…
A Simple (But Effective) 14-Step SEO Audit & Checklist
An SEO audit is where you find opportunities to improve a site’s search performance. It involves finding technical, on-page, content, and link-related issues to fix or improve. Everyone’s SEO audit…
Google Announces More Personalized Search Results at Search On Event
Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based…
LinkedIn Rolls Out 3 Updates To Pages
LinkedIn rolled out three pages updates that allow businesses to facilitate more meaningful communication with their audience. Businesses can create more engaging content with post templates, guide the direction of…
Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring
Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg…
How To Effectively Perform Keyword Research For Ecommerce
Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business.…
Google Announces 7 Local Search Updates
At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in…
TikTok Trends Right Now: Fall 2022
There are 1 billion active users on TikTok. And there are over 136.5 million users in the U.S. alone that you should consider engaging as part of your social media…
Running Amazon Deals And Discounts: A Complete Guide
Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch. In…
10 eBay SEO Tips To Improve Your Store Ranking
The digital age is progressing at warp speed. All around us, we’re seeing a shift from physical stores to eCommerce stores. This means a huge opportunity for savvy online retailers,…
Twitter Ads Suspended By Top Brands Because Of Child Exploitation
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted…
How To Get More Budget To Try New Marketing Channels
How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? More importantly, how can you convince leadership to invest in new technologies?…
Content Marketing For Law Firms: Increase Reach & Rankings
If you’re looking to drive web traffic and generate leads for your law firm, content marketing is the answer. But how do you reach your target audience, especially with your…
What’s Best for SEO?| BrightEdge
Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more…
Google Debuts 9 New Shopping Features
Google shopping experience for users is getting an upgrade. In today’s Search On event, Google announced nine new features and tools geared to help improve the user experience. The overarching…
Google Announces 5 Changes Coming To Mobile Search
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll…
Google Highlights Online Discussions & Forums In Search Results
Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. Announced today at Google’s ‘Search On’…