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Adding STAT Reports to Google Sheets Using App Scripts
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The team at MacMillan Search has…
10 Tips for Successful Local SEO for Small Businesses
Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be…
13 Inexpensive Small-Business Marketing Ideas That Actually Work
Want to give your small business a marketing boost? Try one of the ideas below. They’re inexpensive, and they work. Here’s the list: Set up your Google Business Profile Get…
What Is A Content Marketing Matrix & Do We Need One?
According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years. Videos were always a powerful…
Does Uniqueness of Content Help Rankings?
A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google’s John Mueller if the uniqueness of the…
Build A Solid Foundation For SEO With Web Accessibility Requirements
SEO and UX practices have helped to build a solid website foundation for search engine marketing. By adding web accessibility criteria to your requirements, a new layer of human experience…
Yoast SEO Offers Keyword Position Tracking With Wincher Integration
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. Keyword position tracking will be available to both free and…
How to Write a Press Release (+ Free Template)
A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Here’s everything you need to know about press releases, including a step-by-step guide to writing a…
Google Can’t Provide Details About Core Algorithm Updates
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. Google has the details internally, but it can’t…
10 Important SEO Trends You Need To Know [Podcast]
With so many SEO needs demanding your attention, what should you focus on? Find out which strategies will help you dominate the SERPs and earn more revenue in 2022. Miranda…
Is It Better For SEO To Have Your Blog Onsite Or Off?
Today’s Ask an SEO question comes from Sophia in Australia, who asks: “Is it better to run a blog that links back to your company website for SEO, or have…
3 Unconventional CRO Tactics To Skyrocket Your Revenue
Conversion rate optimization (CRO) is not for the faint of heart. It’s tough to produce website experiences that deliver results consistently. It’s essential, though. You’ve invested a lot of resources,…
7 Ways To Boost Search Engine Marketing for Video Content
One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written…
12 Ways To Use Content Marketing To Build Brand Awareness
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in…
25 Unique SEO Tactics That Deliver Big Results
9. Identify Keyword Clusters Of Topics To Build Content Hubs Around A strategically interlinked content hub will push each of your topic posts higher up in Google rankings. First, create…
Nofollow Is Not A Substitute For Noindex
Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot is capable of can finding and indexing nofollowed links. So it…
Google Has Two Types Of Crawling
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. This is explained by Google’s Search…
Plugins, Tips & Proven Tactics
WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more. Enterprise businesses…
Are Outbound Links A Google Search Ranking Factor?
You can’t throw a stone in SEO without hitting a link builder. Since Google’s earliest days, links are – and have always been – an integral part of search optimization.…
How To Create A Winning Local SEO Content Strategy
Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local…
How To Change Your YouTube Channel Name
YouTube allows creators to change the name of their channel without it affecting the name on their Google account. Creators can change both their channel name and photo and the…
Does Google Use Analytics and Chrome Data for Ranking?
Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His…
Build 600+ Links in 30 Days [Webinar]
Links are essential in any successful SEO plan, but good ones can be hard to find. It can be even harder to create an effective, efficient link building strategy that…
Are Nofollow Links a Google Ranking Factor?
“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious. Nofollow is an HTML attribute that’s been around for 14 years. At its most basic, nofollow is…
Is It a Google Ranking Factor?
Link stability and its connection to search rankings has been in question since a patent describing “link churn” surfaced in 2006. The stability of a website’s links, or the length…
How To Help Google Rank Products With Duplicate Descriptions
Google’s John Mueller addressed the question of how Google handles product descriptions that are the same for different merchandise, resulting in duplicate content. Mueller downplayed anything negative happening from the…
WordPress Core Vulnerabilities Hits Millions of Sites
WordPress announced it has patched four vulnerabilities that are rated as high as 8 on a scale of 1 to 10. The vulnerabilities are in the WordPress core itself and…
How Google Reviews Impact Map Pack & Organic Search Rankings
There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you…
22 Smart Google SEO Tips for 2022
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with a brand new…
4 New Twitter Updates Including Video Replies & More
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. Many of these features are in…