How To Optimize The Largest Contentful Paint & Rank Higher
How To Measure The Largest Contentful Paint Of Your Website Run a free website speed test to find out. Your LCP speed will be displayed immediately. The results of your…
6 Checkout Page Examples And How To Optimize Them
Shopping cart abandonment continues to be a major pain point for ecommerce store owners. According to Baymard Institute, the average online cart abandonment rate is 69.99%, which translates to 7…
Google’s Desktop Search Results Are Now Endlessly Scrollable
Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results…
4 Strategies To Optimize Stale Evergreen PPC Campaigns
Admit it: You have a box of cereal or a bag of chips in your kitchen right now that has been sitting there for a very long time. Whether you…
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
It’s been a year since I published my Google Ads Pacing Dashboard to Search Engine Journal, and digital marketing changes pretty quickly in a year. Google Data Studio changed how…
Sneak Peek: The MozCon 2023 Speaker Line-Up
The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug.…
Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company
Mozilla, publishers of Firefox, acquired the team behind AI-based workplace collaboration product Pulse, announcing that they will work on Mozilla’s growing portfolio of products. Pulse Team The Pulse workplace collaboration…
WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3
WordPress published a security release to address multiple vulnerabilities discovered in versions of WordPress prior to 6.0.3. WordPress also updated all versions since WordPress 3.7. Cross Site Scripting (XSS) Vulnerability…
7 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and…
Rackspace Hosted Exchange Outage Due to Security Incident
Rackspace hosted Exchange suffered a catastrophic outage beginning December 2, 2022 and is still ongoing as of 12:37 AM December 4th. Initially described as connectivity and login issues, the guidance…
A Comprehensive Guide To Marketing Attribution Models
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer…
Top 10 Essential Website Optimization Strategies
Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still…
Link Building for SEO: The Beginner’s Guide
What is link building? Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages…
Disavowing Random Links Flagged By Tools Is A Waste Of Time
Google’s John Mueller answered a question about using the link disavow tool and offered a tip about the best way to use it, specifically mentioning links flagged by tools. Although…
8 Signs It’s Time To Fire A Bad Client & How To Do It
Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need to do your part in…
Google Answers If Splitting A Long Article Could Result In Thin Content
In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a common misperception about what thin content really is. Thin Content The word…
How To Form A Successful Content Strategy
As a financial service business, you’re facing a unique set of challenges when it comes to creating content. Finance isn’t a particularly glamorous or entertaining subject to write about, which…
What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar]
Have you ever felt overwhelmed by Google’s seemingly constant algorithm updates? If so, you’re certainly not alone. Many SEO professionals are reeling from Google’s whirlwind of a year, with eight…
How to Achieve 7-Figures with Your Law Firm Website
Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only…
Is IP Address A Google Ranking Factor?
Does the IP address of your website’s server affect your rankings in search results? According to some sources around the internet, your IP address is a ranking signal used by…
Essential Functions For SEO Data Analysis
Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks. But…
SEO Gap Analysis — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ranking on Google is not ranking…
8 Creative Real Estate Marketing Ideas And Examples
Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the…
What It Means For SEO
Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s…
7 Ways To Improve Local SEO & Attract New Business
There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google…
Twitter Now Puts Recommended Tweets In Everyone’s Feeds
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. In an announcement, the company states: “We want to ensure everyone on Twitter…
LinkedIn’s New Focused Inbox Surfaces More Relevant Messages
LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages. The next time you login to LinkedIn…
Google Updates Display & Video 360 Account Level Suspension Policies
Throughout the year, Google has made numerous updates and clarifications to its disapproval policies. These updates have mostly revolved around providing more context to advertisers on the nature of ad…
12 AI Tools To Help You Get Smarter in Your Content Marketing
Artificial intelligence (AI) is proving to be a valuable asset in many organizations across every industry today, including marketing. From analyzing consumer data to providing critical insight and creating content,…
6 Ways To Engage Your Organic Search Traffic On Social Media
It can feel like it takes forever to build an online audience of people who actually want to read what you post, engage in your content, and actually buy the…