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Content Marketing Priorities for B2B and B2C Companies in 2022
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both…
Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins
We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at…
12 Marketing Podcasts Worth Your Time
What makes one marketing podcast better than the next? Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed…
Do Links With UTM Parameters Pass The Same Link Equity?
This week’s Ask An SEO question comes from Jeff in Houston, who writes: “We have a very authoritative site linking to our website. We set them up with UTM parameters…
Google Will Likely Index Content That’s Important
Google’s John Mueller discussed the importance of helping Google understand which content is important in order to help it get indexed. While he mentioned the role of external links, his…
7 Common Enterprise SEO Reporting Mistakes To Avoid
Accurate, well-designed reporting is key to any effective SEO program. Well-designed reports provide management and other stakeholders with a clear picture of the value of your SEO efforts. And what’s…
SEO Tips for Online Restaurants and Bakeries
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase…
17 Free SEO Tools For Site Audits
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t…
10 Essential Priorities For Your Retail SEO Strategy
Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to…
What It Is & What to Do About It
Pogo-sticking is an SEO term used to describe a situation where a searcher quickly navigates back and forth between pages in search results. It’s a situation dreaded by some SEOs.…
Google On The SEO Impact Of Changing Page Titles Every Day
Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. This topic is discussed during the Google…
2022 SERP Feature Trends & Tips For A Better SEO Strategy [Webinar]
Are you aware of which SERP features are trending in your industry? How do you determine which of these panels, packs, and features will generate the most traffic? The first…
13 Key Elements Of Successful YouTube Videos
YouTube is great for marketing, a fact that is supported by a ton of mind-blowing usage statistics. These are some that really stand out: 500 hours of video is uploaded…
Don’t Use The Target=”_Blank” Link Attribute In These Cases
Using the _blank link attribute will cause the link to open in a new browser window or tab. But it is not as straightforward as it seems. It turns out…
Local Economics Through the Lens of Elected Officials and Organizers
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you want to serve local…
Top 17 SEO Podcasts For 2022
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is reflected in these top…
Facebook Shifts Focus To Short-Form Video After Stock Plunge
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees…
Are Meta Keywords A Google Ranking Factor?
Meta keywords allow you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there…
Are Sitewide Links A Google Ranking Factor?
Inbound links, ordinarily considered a positive thing for SEO, may cause problems if too many come from the same domain. But are sitewide links to other domains – are they…
4 Key Enterprise SEO Workstreams To Fast-Track Digital Success
The terms ‘workflow’ and ‘workstream’ are sometimes used interchangeably in error. Workflow is the pace or rate of speed at which the work you are doing takes place. It might…
The Complete Guide To Google Business Profile Reviews
If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for…
10 Important SEO Trends You Need To Know [Podcast]
Page Experience, Core Web Vitals, and link spam, oh my! Those looking for a bit of respite from the chaos of 2020 found more of the same in 2021 as…
Screaming Frog Adds Google URL Inspection API
Screaming Frog didn’t waste any time integrating Google’s new URL inspection API that allows access to current indexing data. The new API allows Screaming Frog to include seven brand new…
Subdomain to Main Domain Site Migrations
Google’s John Mueller was asked about migrating a subdomain to the main domain. His answer explained why this kind of site migration can be difficult to do. He explained what…
Google Manual Actions And Honest SEO Mistakes
Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. This is discussed in the…
6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites
Website traffic is an essential resource for every online business. Yes, for the obvious reasons – because more traffic can convert to more customers and therefore more money in the…
11 Ways To Improve Rankings
How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher…
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe…
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs and metrics not providing you with much insight? Are you skipping measurements because they take so much time? Getting the data and evidence you need to make intelligent decisions…
How Google Search Understands Human Language
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. Information about how these AI…