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A deep dive into Search Console performance data filtering and limits | Google Search Central Blog | Google Developers
Wednesday, October 19, 2022 Google Search performance data is the most widely used data in Search Console, both through the Performance report and the Search Analytics API. This post explains…
How the Twitter Algorithm Works & Optimizing For It
When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a…
SEO Campaign Management: A Complete Guide for 2022 And Beyond
Any business seeking to improve its marketing strategies and gain a competitive advantage may have heard of the term “search engine optimization,” otherwise more known as SEO. SEO refers to…
What Is Topical Authority in SEO & How to Build It
Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority. Now imagine that you could even achieve this with no…
WordPress Security Release Fixes 16 Vulnerabilities
WordPress released a security update to fix sixteen vulnerabilities, recommending that sites be updated immediately. The security notice did not offer a description of the severity of the vulnerabilities however…
How to Promote Your Blog: 7 Proven Strategies
Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked…
5 Ways SEO Experts Are Winning In Local Search
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. You know the story, every SEO professional is learning and using the same…
How To Get Your Site Indexed Before Launch & Why It Matters
Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. Previously, specific product categories were ineligible to run audio…
Google Reveals Top Search Trends For Halloween 2022
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. Halloween Frightgeist is a website powered by Google Trends…
Google Ads Rolls Out 3 New Reporting Columns
Google Ads is rolling out three new columns to reports that make it easier to understand how conversions impact campaign performance. The three new columns include the following: Results Results…
Google On The Main Thing To Know About Geo IP Redirects
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. This topic is addressed in the latest installment of…
How To Optimize TikTok Ads Like a Pro: The 5-Step Guide
There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any…
How To Use AI SEO To Improve Your Website
A wide range of industries has used artificial intelligence to manage operational processes. It has also been successfully integrated into the field of content creation, bringing more capabilities to outperform…
Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to search ads that include the removal of the “ad” label and adding business names and logos. These changes help to make Google Search ads…
Google on Alt Text SEO & Accessibility
Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching on what to do about decorative images and how it’s…
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve safety for underaged users, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over, according to a release on…
Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google Business Profile is both a…
How To Leverage Amazon Prime Day To Grow Sales [Podcast]
Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime…
A Technical SEO Guide To Redirects
Website redirects tell browsers and search engines information about a URL and where to find the webpage. It’s essential to use redirects correctly because they impact how websites are crawled…
Information Retrieval: An Introduction For SEOs
When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover…
SEO Strategy For Events, Seasonal Sales & Pop-Up Stores
Recurring events and seasonal stores can provide fantastic opportunities to boost commercial performance and create meaningful engagement with a wider repeat audience. From smaller localized exhibitions and pop-up stores to…
A Blueprint From Beginner To Advanced
There isn’t a standard way to learn search engine optimization (SEO). Ask anyone working here at SEJ how they started in SEO, and you’ll get lots of different stories. It…
Google Replaces Title Tags With Site Names For Homepage Results
Google appears to have stopped showing title tags for mobile search results for the entire website such as in searches for the name of a website which generally show the…
3 Steps To Perfect SEO Content Creation
Are you forward-thinking in your approach to search marketing? When was the last time you updated your content strategy? With Google’s ever-changing algorithm, your SEO tactics must continue to evolve.…
WordPress 6.1 Is Jam-Packed With Performance Upgrades
WordPress 6.1, arriving November 2022, is jam-packed with performance improvements, signaling that this may be the update that many have been waiting for. WordPress performance scores from the beginning of…
How to Get Buy-In for Your SEO Projects — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s Whiteboard Friday episode,…
Google On Solving How to Write Good Alt Text
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation…
25 Best Examples Of Effective FAQ Pages
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…
Content Personalization: What Is It?
Are customers finding relevant, informative content when they search for your business or visit your website? How do you create a more seamless experience devoid of friction from the start…