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10 WordPress Image Optimization Plugins For Faster Page Speed
Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the…
Google Research Develops Better Machine Learning
Google recently published research on a technique to train a model to be able to solve natural language processing problems in a way that can be applied to multiple tasks.…
8 Tips To Grow Your Audience & Reach
Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from…
The 7 Habits of Successful Content Writers
My content and social media team is growing – and fast. With these changes comes an avalanche of strategic and logistical tasks requiring constant attention. Through it all, I find…
Meta Makes It Easier To Run Cryptocurrency Ads
It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. Meta is expanding the number…
Google December 2021 Product Review Update
Google announced an English language product review update is rolling out today, Wednesday December 1, 2021. Product review pages that have made improvements since the last product review update may…
4 Updates To Google Ads Performance Planner
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process…
How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Keyword clustering is the SEO tactic…
5 Things You Need to Know to Avoid SEO Mistakes
Search volume is probably the most frequently used metric in SEO. It helps us gauge the popularity of various keywords and predict the search traffic we may get from ranking…
How To Use Google Ads For Shopify Success
There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store…
Product reviews update and your site | Google Search Central Blog
Monday, December 1, 2021 Back in April 2021, we shared a product reviews update that was designed to promote high quality product reviews. We are now rolling out a new…
How To Harness the Power of PR Service for eCommerce Link Building
Did you know a good press release (PR) campaign can influence your ranking performance more than several other channels? Times are changing, and as digital marketing and content marketing become…
7 Local SEO Updates From 2021 That Will Impact Your Planning
It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception. As consumers’ informational needs have grown and local markets have become more…
57 SEO Insights From Google’s John Mueller
As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Mueller assists SEO professionals each week, answering their questions in…
Google’s New Pathways AI Is Closer to Mammalian Brain
Google announced a new AI architecture that powerfully expands Google’s AI computing ability in a profound way. The new AI architecture is is a single model that can be trained…
LinkedIn Adds Live Video & Newsletters To Creator Mode
LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. This update is launching gradually throughout the month to…
Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022
If you’ve been in the technical SEO world more than a hot minute, you’ve undoubtedly stumbled across technical SEO platform Deepcrawl in your online travels. It’s the enterprise SEO platform…
2021 State of SEO Webinar: Research Results
In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates…
Google November Core Update Is Over
It’s official, Google’s November core algorithm update is over today on Tuesday, November 30, 2021, the day after the popular Cyber Monday shopping day. Sites that experienced an up or…
What is Keyword Search Intent
When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it…
Twitter Bans Sharing Photos Of Private Persons Without Consent
Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. Previously, Twitter’s policy covered the sharing of private information…
2021 State of SEO Webinar: Your Questions Answered
Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar…
Health & Wellness Advertising Tips To Drive Holiday Sales
The holidays are often thought of as retail season, with shopping at the top of everyone’s minds whether you’re buying or selling products on promotion for Black Friday and Cyber…
What is Growth Marketing? A Beginner’s Guide
DropBox famously supercharged its growth by leveraging its product—it gave away storage space for each new referral to its business. This integration of product and marketing was new at the…
7 Reasons Why An HTML Sitemap Is Still A Must-Have
The debate about the utility of HTML sitemaps and their efficacy with regards to SEO rages on. But as far as I’m concerned, they are useful for users and there…
Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?
The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important. So…
4 Tips For Measuring Your Brand Lift In Google Search
It’s become clear that a siloed approach doesn’t win the online marketing game. We’re all in the same chase to attract new eyes and retain loyal customers, after all. However,…
Your New, Improved Marketing Strategy
This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness,…
YouTube Keyword Research Made Easier With Search Insights
YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. Search Insights is an experimental feature…
Google Announces A Search Bug in News Tab
Google SearchLiaison announced on Monday November 29, 2021 via Twitter that Google News was experiencing a bug and that the problem would not be fixed until Tuesday or sometime after…