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Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result,…

In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information…

The social media landscape is constantly changing and evolving. And while it’s important to keep up with those changes, you should keep one thing in mind – there are still…

Drupal issued a security advisory of four critical vulnerabilities rated from moderately critical to critical. The vulnerabilities affect Drupal versions 9.3 and 9.4. The security advisory warned that the various…

In another turbulent move in the marketplace, Netflix announced it selected Microsoft as its advertising partner and sales partner. Satya Nadella, Chairman & CEO of Microsoft, confirmed this news via…

In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by…

The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if…

As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on…

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering…

Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which…

A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. New features for Reels available…

According to an April 2022 study, there are 4.65 billion social media users globally. This means that 58.7% of people around the world are social media users. On top of…

Will publishing new articles regularly or updating old blog posts help you rank better? Maybe, but not just by changing the date or frequency. Google accounts for “hacks” like this.…

WordPress unveiled Gutenberg 13.7 which contains numerous refinements that improve the workflow, provide more granular control within the full site editor, and numerous improvements to the user interface. Like any…

No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way…

Since its launch in 2010, Instagram has grown into one of the largest social media platforms for sharing photos and videos. Over 1 billion people across all demographics around the…

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. Google Ads’ Liaison Ginny Marvin announces video creation is now available…

There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel…

A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting privacy and budget pressures.…

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest…

Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. This update to Instagram maps makes it possible to find popular establishments…

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important…