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Search Central Live events | Google Search Central Blog | Google Developers
Thursday, October 13, 2022 In 2019 we organized events for site owners and SEOs in over 15 countries, specifically in regions that otherwise don’t get much search conference love. Then…
Conversion Rate Optimization (CRO): How To Get Started
Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount…
Google Display Ads Get More Personal With New Targeting Technology
Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity…
WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites
The United States government National Vulnerability Database (NVD) published an advisory about Shortcodes Ultimate WordPress plugin, warning that it was discovered to contain a Cross Site Request Forgery vulnerability. Shortcodes…
How to Apply Semantic SEO to Different Niches
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Search engine optimization is ever-changing as…
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehouse and logistics business. According to the listings, which were first notified by…
Data Protection Law May Benefit Businesses
United States President Joe Biden signed an Executive Order this month to implement the European Union (E.U.) & United States data privacy framework known as Privacy Shield 2.0. Privacy Shield…
The Definitive Guide for Your Online Store
There are several popular online stores, shopping cart platforms, and plugins. There are pros and cons to all of them, and one of the most SEO-friendly options is WooCommerce: a…
Principles of Accessibility in Content Marketing
No matter your industry, marketers need to understand the importance of accessibility. Accessible content marketing helps marginalized groups to feel seen and empowered by your brand. The last thing you…
Is Mobile-Friendliness A Google Ranking Factor?
Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop…
Content Marketing for SaaS: The Ahrefs Guide
Content marketing is a popular type of marketing for SaaS marketing. Many companies have succeeded with it. HubSpot, Ahrefs, Zapier—the list goes on. Despite that, there is no one way…
What Is It & How To Optimize It?
If you have been doing SEO for a while, then you know how important anchor text optimization was back in the day for getting your websites to rank high in…
9 Tools To Scale Your Amazon Marketing & Sales
Getting your business up and running as a new Amazon seller can be daunting. You must invest in top-notch Amazon marketing tools to get the most out of your online…
Search Indexing and IndexNow in 2022: Trends and Best Practices
The way search engines index sites hasn’t changed substantially over the last three decades. While it is important for web admins to consistently update their processes in line with best…
Google Cloud Rebrands Data Studio As “Looker Studio”
Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all…
TikTok Adds New Photo Feature to Rival Instagram
TikTok is rolling out Photo Mode, a new photo slideshow editing tool that mimics the features of Instagram, along with a few other new features, including enhanced editing abilities and…
Read the New Professional’s Guide to SEO Bonus Chapter: Enterprise SEO
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing…
YouTube Launches @username Handles To Help Drive Traffic
YouTube has a new way for users to find and engage with content creators directly by tagging their handles. Announced via the video-sharing platform’s News and Events page, it allows…
Google Sunsetting Assistant Driving Mode Dashboard
Google will shut down its Assistant Driving Mode Dashboard on November 21, according to a report by 9to5Google. Initially announced at I/O 2019 as a replacement for Android Auto, which…
12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations. Marketers used to the legacy Google Analytics Universal platform for most…
What Hosting Companies Learned from the Top 5 Biggest Data Breach
Due to the ever-increasing trends of data thefts, starting and running a company today is riskier than at any point in the past. And because there are high costs associated…
10 Local Online Marketing Tips to Grow Your Business
Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location. Online marketing is a crucial aspect…
Reduce The Risk, Maximize The Reward
Using link building as part of your SEO strategy can be a roll of the dice. Links are undeniably valuable for achieving higher rankings and search visibility. However, as Google…
What I’m Learning About Local Sustainability from Renowned Marketing Experts
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Heart-on-my-sleeve: I’m stricken over climate change…
12 Tactics For Law Firm Content Marketing Success
Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go…
5 Lessons For Niche Content
In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing properties on them, it would…
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)
In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are…
Google Clarifies Product Review Best Practices
Google updated the documentation on how to write product reviews to add examples of kinds of product reviewers and to tighten the focus of the documentation with more precise wording.…
Google On The Use Of AI Images
In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of their opinions might seem surprising…
Is It A Google Ranking Factor?
As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a…