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When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product,…

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who…

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a…

Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content plans can help guide how you…

It all comes down to a local content gap analysis. Local keyword research is only a part of the equation – albeit an important one. The next part of the…

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your…

The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd. But, the days of throwing up a billboard with…

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the…

Google announced a new technology called LIMoE that it says represents a step toward reaching Google’s goal of an AI architecture called Pathways. Pathways is an AI architecture that is…

Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. If you blinked you may have missed Zuckerberg’s announcement, as it…

Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a…

Non-profit organizations can benefit greatly from exposure online. SEO is a great way to gain organic traffic, regardless of the mission of the organization and the intent of the searcher.…

Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s Tools menu to do the same thing,…

A new feature for YouTube creators will make it possible to add corrections to videos after they go live. Previously, the only way to correct an error in a published…

While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. The post TikTok Shopping 101:…

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared…

Google’s John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google’s search results. Mueller provided an answer that noticeably matched what’s…

Of all the roles available in the world of digital marketing, the SEO analyst is one of the most demanding. When you’re an SEO analyst, you are the one your…

There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help…

TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild. You’ll soon be able to see who viewed your…

Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become…