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4 Ways To Win With Video
Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their…
How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)
SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager…
Edge Browser Will AI Improve All Web Images
Microsoft Bing announced a new AI technology that will bring 4K image experience to websites through Microsoft Edge, automatically enhancing website images. The technology, called Turing Image Super-Resolution, makes images…
Expert Advice For CMOs [Webinar]
Have you ever wondered if SEO is worth it? Wouldn’t it be great if you could see how your SEO expenses improved your business? Understanding how your search investments will…
Why Keyword Research Is Useful for SEO & How To Rank
Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…
Google Updates Advice on How to Control Titles in Search Results
Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new…
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is worth and how many…
Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms
Google announced a breakthrough research in Natural Language Processing called Chain of Thought Prompting that raises the state of the art of advanced technologies like PaLM and LaMDA to what…
Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit
Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media…
What Would You Say Should Be The Top SEO Focus This 2022?
This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that…
LinkedIn Updates Include Improvements To Search Results
As part of its goal of providing users with more valuable content, LinkedIn has made changes to its search and discovery functions. People using the professional networking site will now…
Meta Lists 6 Culture Codes For Advertisers
Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and…
Musk’s Twitter Deal “Temporarily on Hold”
Less than a month after it was announced Tesla CEO Elon Musk would be purchasing Twitter for $43 billion, the deal has been put on hold. In a May 13…
How To Empower Content Teams With Real-Time Log File Insights
Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect…
The Definitive Guide To Podcast Intros
Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an…
17 Lead Magnet Examples + Tips on Topics & Traffic Sources
When a visitor becomes a lead, they are a step closer to becoming a customer. That’s because a lead’s contact information allows you to start a direct conversation with them…
How To Earn Points & Badges
Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions. Those volunteers are…
Measuring Link Building — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. SEOs have powerful metrics at their…
YouTube Shorts Green Screen Now Compatible With All Videos
YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. Previously, you could utilize green screen to create Shorts…
Google Sued Over Android In-App Payment Monopoly
Online dating app company Match Group filed a lawsuit against Google on May 9, alleging the tech giant has created an illegal monopoly on Android by forcing apps to use…
Google Allows FAQ Markup for Non-FAQ Content
Google’s John Mueller answered a question about FAQ structured data that significantly expanded the kinds of content that FAQ structured data can be applied to, which now includes content that…
The Key To SEO Success: Effortless Expectation Setting – Ep. 271 via @sejournal, @lorenbaker
“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To…
New Report For Indexed Videos
At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. To make video indexing easier to…
Using Python + Streamlit To Find Striking Distance Keyword Opportunities
Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a tool to check which…
Why Is My Website Not Ranking Well?
There is a high chance you have been visiting websites from day one of your internet browsing days. Most probably, you will agree that when it comes to surfing online,…
What Is Personal Branding & 4 Reasons Why It’s Important
If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may…
PageSpeed Insights Adds New Lighthouse Speed Metrics
Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. The two metrics are labeled experimental are now being collected for field data while…
How To Create Your Google People Card
The fastest and easiest way to gain a presence in Google is by typing in the query: **Add Me to Search**. If you live in India, Kenya, Nigeria, or South…
How To Set Holiday Hours On Your Google Business Profile
Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be…
Use Cases & Opportunities You Need To Know
What’s the hype with chatbots? We’ve all been there at some point as customers where we have a burning question we need an answer to, and we check, and the…