How to Learn SEO — Whiteboard Friday
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a…
Visualizing Hot Topics Using Python To Analyze News Sitemaps
News sitemaps use different and unique sitemap protocols to provide more information for the news search engines. A news sitemap contains the news published in the last 48 hours. News…
Five Added Value SEO Benefits for Your Enterprise
SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of…
Local SEO: The Complete Guide
Local SEO is the way forward if you want to get more customers to your local business from organic search. But what is local SEO, how does it work, and…
Meta Announces Research To Create Human-Level AI
Facebook parent Meta announced they are launching a long-term research project to build a next-generation AI that can learn and process speech and text in the same way the human…
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)
The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken page or possibly a page that’s not like the…
How Search Engines Work Today
Crawling and indexing websites is the first step in a complex process of understanding what webpages are about in order to present them as answers to user queries. Search engines…
Zuckerberg Highlights Meta’s Future
In its quarterly earnings call on Wednesday, April 27, Meta Founder and CEO Mark Zuckerberg expressed optimism about the direction of the company, even though the company missed its earnings…
Cloudflare Names OVH and Hetzner as Origins of DDOS Attack
Cloudflare published a report of a massive DDOS attack, naming several well known cloud hosting data centers as the origins of the attack. The attack appeared to follow a trend…
Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener
I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and a veteran of media newsrooms, has been selected as SEJ’s Editor-in-Chief. This is a newly created position focused heavily…
Google Ads Implements 3-Strike Policy Rule
If you’re a Google Ads advertiser, you’ve likely been hit with a disapproved ad once in your lifetime. Disapprovals are becoming more automated and harder to appeal without the support…
7 Essential Tips For Winning The Long Game
Have you ever felt like your team has a million great ideas, but is held back by the challenges in getting the buy-in required to just get things done? It’s…
How To Improve E-A-T for YMYL Pages
Google is enigmatic and secretive about how it works and what changes with each update, and what that implies for search engine optimization (SEO) specialists. But to everyone’s surprise, Google…
Tips For Creating A Successful SEO Mentorship
It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program. While working with your own clients or taking a quick online…
MozCon 2022: The Initial Agenda
We’re just about three months out from the big event (can you believe it?)! Today, we’re excited to give you a preview of everything our speakers have in store when…
7 Things You Need To Know About The Digital Services Act (DSA)
The EU Commission announced recently that Parliament and Member States had come to a “swift political agreement” on the proposed Digital Services Act (DSA). The DSA aims to protect internet…
Google Feels Earnings Impact From Russian War on Ukraine
Alphabet’s 2022 Q1 earnings call revealed that Russia’s attack and war on Ukraine is having an effect on revenues and that this effect should continue into the second quarter. Some…
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022, according to a report from Sensor Tower. According to the Store Intelligence…
The Complete Guide For Local Businesses
When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic…
Google Search Allows Removal Of Personally Identifiable Information
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. This update expands on an existing policy that allows…
YouTube Shorts Hits 30 Billion Views Per Day
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. In addition, YouTube confirms it’s now…
Effective SEO Writing: 5 Steps
SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Over the last couple decades, search engines have…
Skills, Career Outlook & Tips For Success
An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or…
New Competitive Research Suite: Actionable Data to Drive Real Results
I once compared keyword research to an avalanche – it’s loud, exciting, and you’re likely to end up buried alive. Over the years, as I’ve tested new product ideas (even…
9 Things To Expect Before and After an SEO Audit
If you’re reading this, chances are your site is underperforming. That’s okay! It happens to the best of us. But do you know you can audit your search engine optimization…
How To Handle Duplicate Content At Enterprise Scale
Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which results in search engines…
10 Types of Blog Posts & How to Use Them Effectively
When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal of your article and what your audience is looking…
4 Top Reasons Your Google Business Profile Information Keeps Updating
For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such…
Meta Research Reveals Conversion Optimization Best Practices
Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a…
Google’s Q1 Earnings Are In – But What Was The Miss?
Google reported 23% year-over-year revenue growth in its Q1 2022 financial results, surpassing the $68 billion mark in total revenue. That’s up substantially from the $55.3 billion reported in Q1…