Checking Your Page Size for SEO: A Complete Guide
Today’s internet speeds are out of this world. According to Statista, the average fixed broadband download speed is 105.15 Mbps, and mobile is 55.95 Mbps. Even so, code bloat, glitches,…
IndexNow Elicits Mixed Reactions Including Skepticism
While major companies like Wix, Duda and Cloudflare announced enthusiastic adoption of the new open source IndexNow indexing protocol that promises instant indexing, it was also confronted with questions over…
Tracking Update Could Net Apple Billions In Search Ads Revenue
The privacy changes that came with the iOS14 rollout earlier this year have benefitted Apple by way of major gains in Search Ads market share, iPhone app downloads, and revenue,…
YouTube Announces Live Shopping and CTV Product Updates
At Advertising Week New York, Tara Walpert Levy, Google VP of Brand and Agency Solutions, announced the latest live shopping and CTV product updates from YouTube. These announcements provide a…
5 New Google Quality Rater Guidelines Updates & Why They Matter
Google announced five updates to its Search Quality Raters Guidelines (QRGs) today and issued an updated version of the document with a brief explanation of each one in its changelog.…
Performance as a Ranking Factor: State of the Web and CWV
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In part one of this series,…
How to Create a Winning Blog Content Strategy in 7 Steps
Among other things, a good blog can: Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and…
Instagram Adds More Demographic Insights For Businesses
Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content. Previously, the demographic breakdown in Instagram Insights was limited to users…
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Exact details, such as the extent of the outage…
SEO for eCommerce: How To Choose Keywords for Your Online Store
Searching keywords for eCommerce is a task that goes far beyond using the most popular keyword research tools. In addition to the volume of searches or the competition, you should…
How to Spy on Competitors with Python & Data Studio
Investigating random drops in keyword rankings is just part of the SEO trade. There are so many methods to investigating which targeted keywords may have dropped, but using Python and…
3 Proven Tips For Creating Paid Social Campaigns That Convert
Do you know what makes paid social campaigns effective? Do you know how to identify opportunities for improvement? Whether you’re launching your first campaign or you’re a seasoned PPC professional,…
What You Need to Know
Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web Vitals affect your organic search rankings? Read on to learn…
News Publishers, This Is The Event You’ve Been Waiting For!
This post was sponsored by News & Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. Do you work with publishers, news, and media sites? Are…
How to Make Pinterest Profitable for You [Podcast]
Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as posts can be optimized to drive organic traffic. Lindsay Shearer,…
Automatic Clarity Integration Coming to Microsoft Advertising Accounts
Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the…
It’s Still Essential to Have Friends in IT
To succeed in Enterprise SEO, you need a team. You’ll deal with multiple stakeholders and groups – and even though you may be technically proficient yourself, it’s still important to…
IndexNow is Key to Instant Search Engine Indexing
Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is…
A Technical Guide to Google’s PageSpeed Insights Reports
Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that…
Google Changes Review Structured Data Requirements
Google updated the requirements for review structured data. Failure to follow Google’s structured data requirements can make a web page ineligible to be shown for a rich result in the…
10-Minute Sales Research with True Competitor
Your sales team has just asked you to hop on a call in 30 minutes with a new prospect, ClowdFyre. Not wanting to sound like an idiot, you pull up…
Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here. The post Competitor Paid Search Analysis: Why Is…
Is It a Google Ranking Factor?
One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact on rankings. Word count is said to be a factor…
Is It a Google Ranking Factor?
Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot from Seach for , October 2021 According to this featured snippet, “Google does indeed use organic click-through rate as…
Googlebot will soon speak HTTP/2 | Google Search Central Blog
Thursday, September 17, 2020 Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2…
New open source robots.txt projects | Google Search Central Blog
Monday, September 21, 2020 Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people…
New Schema.org support for retailer shipping data
Tuesday, September 22, 2020 Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since…
700+ Brands Put On Notice About Misleading Endorsements and Reviews
The United States Federal Trade Commission (FTC) sent notices to over 700 companies about fake reviews and misleading endorsements. The notice states that receiving the letter does not suggest that…
The Search Console Training lives on | Google Search Central Blog
Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video…
How to Create & Optimize Content for Higher Google Rankings
Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance to rank? On September 29, I moderated a sponsored Search…