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7 Local SEO Tips For Franchises & Their Locations
Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of…
A Small Business’s Guide to Designing a Website With High Conversion
Since its inception in 1991, web design has grown to become one of the most powerful digital tools for small business owners. The internet has billions of websites, an indicator…
A Step-by-Step Strategy (Based on Updating 50+ Posts)
Content refreshing is one of the best ways to increase traffic of your existing content, and it’s also a great way to keep the information on your website fresh and…
How To Simplify Your Content Creation Process
Want to increase your business’s content production? If you’ve struggled with finding and retaining reliable writers, the idea of scaling up content production may seem impossible. Good news: scaling content…
How to Calculate Churn Rate + 9 Ways to Decrease It
Churn rate is a proportion of customers who stop paying for a product or service during a given time period. It’s the complete opposite of growth rate, making it one…
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
The Facebook Ad Library is still stirring up the digital marketing ecosystem. This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it…
YouTube Adding More Analytics Data About Views & Revenue
YouTube is working on ways to give creators more data about video performance, including detailed reports aboutthe sources of views and revenue. In addition, YouTube plans to actively assist creators…
20 Proven Ways To Reduce Your Bounce Rate
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are…
Google On The SEO Impact Of Changing Website Hosting Location
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of…
Bing Announces All In One SEO And IndexNow Integration
Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. One of the biggest problems with SEO is…
Common SEO Problems and How To Fix Them
Many people view the search engine optimization (SEO) process as relatively uncomplicated, but this is simply untrue. Optimizing content for search engines requires a lot of effort and expertise, especially…
10 Creative Digital Marketing Ideas for Local Businesses
How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one…
How To Troubleshoot Common SEO Problems
Search engine optimization (SEO) is imperative for websites. Google evaluates websites on various factors to improve search engine results pages (SERPs) and promote user-friendly sites in the search results. On…
Advisories To Increase Website Security After Russian Attack
WordPress security company Wordfence issued an advisory that recommended being vigilant for an increase in hacking activity after Russian attack on Ukraine and offered tips to help prevent becoming a…
SEO Bright Now: February 4, 2022
The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search…
How to Build a Topic Cluster in 10 Minutes
How do you know an SEO is into topic clusters? Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the…
Microsoft Ads And The Future Of Ad Exchanges [Podcast]
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. Big changes are on the…
BrightEdge and Oncrawl Join Forces
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict…
Marketing Analytics: The Simple Guide
Marketing analytics is the measurement and analysis of marketing data to seek patterns and insights that can improve marketing performance. If you’re doing digital marketing, you’re swimming in a vast…
Google Rolls Out Short Titles For Product Ads
Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called “short title”. This update…
HTTP vs. HTTPS for SEO in 2022
At its international developer conference, Google I/O, in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts…
Monetize Facebook Reels With Overlay Ads
Facebook is starting to monetize its reels platform with overlay ads, which gives users another way to monetize their content. Reels monetization will roll out gradually. By mid-March, overlay ads…
BrightEdge Acquires Oncrawl To Help SEOs Do More With Data Science
BrightEdge, a leader in enterprise organic search and content performance, has acquired Oncrawl “to make data science solutions more accessible to SEO professionals,” according to the company. Oncrawl is a…
How It Works & Who It’s For
For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in…
Sneak Peek: The Initial MozCon 2022 Speaker Lineup
Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight!…
5 HTTP Security Headers You Need To Know For SEO
Security headers are easily overlooked in website audits. While some may say that website security is not an SEO-related concern, it does become SEO-related when a site becomes hacked and…
Why Client Trust Is Essential In Paid Media And How To Build It
Images of flying shrapnel and bursting flames occupy the minds of those familiar with Ford’s Pinto. This tragic public hazard of the ’70s sparked one of the most iconic examples…
PPC Tips That Can Lift Your SEO
Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two…
Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits
The United States Government Vulnerability Database and WordPress security researchers published alerts of WordPress plugin vulnerabilities. Among those plugins, nine of the most popular plugins affect over 1.3 million websites.…
What Are Core Web Vitals & How Can You Improve Them?
Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual…