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5 SEO-focused eCommerce Content Marketing Trends Not To Miss Out On
The eCommerce industry is booming, which is a great thing for new and upcoming businesses. But this can be a bad thing, too, because the competition in almost every eCommerce…
Use Keyword Gap Analysis To Uncover Competition
Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor…
Why Search Console and Analytics Differ in Discover Reporting
Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and Google Analytics when it comes to reporting on Google Discover…
Google Search Console Insights behind the curtains
How does Search Console Insights choose the referring links from other websites? The referring links from other websites card shows how users discover your site’s content through links to your…
Demand Generation 101: 5 Strategies That Work
Each month, thousands of people search for “backlink checker” in Google: We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate…
A Complete Guide to Google Ads Editor
If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So…
Beginner’s Guide to Pay-Per-Click Ads
PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the…
Avoid the Pitfalls of Competitive Content Research
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Competitive research is a common and…
Things You Need To Know About Link Building and Anchor Text
Most advertisers are aware that link building is one of the numerous crucial factors for improving search engine rankings in the eyes of the Google Gods. However, the terms you…
Monitor Search and Centralize Reporting to Increase Global Agility
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…
A Guide to Evaluating Prospects
E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot…
7 Best Online Marketing Communities (Free and Paid) to Join in 2021
Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk. But…
YouTube Rolls Out Automatic Live Captions to All Channels
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. Previously, this feature was only available in beta…
An update to how we generate web page titles
Tuesday, August 24, 2021 Update on September 17, 2021: Thanks to your feedback, we’ve further refined our titles system. Learn more about what we’ve been doing and some additional guidance…
Prioritizing Technical SEO Fixes – Moz
Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today’s episode of Whiteboard Friday, Ola takes you through the important technical…
5 Effective eCommerce SEO Tips To Boost Traffic and Generate Leads
The year 2020 was a game-changer for the eCommerce industry. Statista reports that global eCommerce sales in 2020 alone amounted to $4.28 trillion. This translates to about $1 for every…
Search Ranking Factors Are Not Always Applied Equally
Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win…
Google on Product Price As a Ranking Factor
Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. This topic came up during the…
9 Easy Local Link Building Tactics
Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So if you want to rank yours or your…
Are We There Yet? The State of the Web & Core Web Vitals [Part 1]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. No, please, do read on. This…
5xx Website Errors and How They Impact Your Site SEO
Hypertext Transfer Protocol (HTTP) is used to establish communication between web browsers and servers. Whenever someone clicks on a link, their web browser places a request to a web server…
SEO Rank Checkers: Know Where You Stand in the SERPs
A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time…
Google is Developing ‘Big Moments’ Feature For Breaking News
Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time. The Information reports that Big Moments has been in…
More information on how Google generates titles for web page results
Friday, September 17, 2021 Last month, we shared about our new system for generating titles for web page results. Thanks to your feedback, which has been much appreciated, we’ve further…
10 of the Worst SEO Mistakes Even the Experts Make
SEO is like any other industry that you can master over time: If you get too comfortable with it, you can think of yourself as being above making mistakes. We…
10 SEO Metrics That Actually Matter (And 4 That Don’t)
SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make…
Web Log Analysis is Essential to a High-Performing Website
Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages,…
Tie SEO to Business Objectives to Secure Resources and Executive Buy-In
Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO…
7 Proven Tactics on How To Boost Your Domain Rating
Let’s say you run an exceptional but pricey blog. You spent your entire budget on the best content writers and web developers. Still, you don’t get enough traffic, and your…
The Death of Domain Diversity Has Been Greatly Exaggerated
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s common to hear SEOs discuss…