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New AI Capabilities Announced At I/O
Google has announced updates to its Gemini AI platform at Google I/O, introducing features that could transform how search and marketing professionals analyze data and interact with digital tools. The…
What You Need to Know
At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search…
Content Quality Signals for AI Algorithms
Understanding Content Quality Signals for AI Algorithms In today’s AI-driven search landscape, content quality matters more than ever. Search engines use sophisticated AI algorithms (like Google’s BERT and MUM) to…
LLMO Is in Its Black Hat Era
We’ve seen this before. A new technology rises. Visibility becomes a new currency. And people—ahem, SEOs—rush to game the system. That’s where we are with optimizing for visibility in LLMs…
GA4 Custom Event Tracking for SaaS Without the Headache
Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It helps you understand what’s working, where users drop off, and…
Why Didn’t My Keywords Come Back After I Changed My Page Content?
This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing,…
Use IndexNow For AI Search And Shopping SEO
Microsoft Bing published an announcement stating that the IndexNow search crawling technology is a powerful way for ecommerce companies to surface the latest and most accurate shopping-related information in AI…
Why SEO Must Evolve Beyond The SERP
The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP),…
E-E-A-T Implementation for AI Search
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…
74% of New Webpages Include AI Content (Study of 900k Pages)
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content…
How To Automate SEO Keyword Clustering By Search Intent With Python
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques,…
Long-Tail Keyword Optimization for AI
Why Long-Tail SEO Matters More Than Ever AI-powered search—especially Google’s AI Overviews—is rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. According…
Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs
According to Google, AI Overviews (AIOs) had over 1.5 billion users a month in Q1 2025. That would be 18.3% of all the people on the planet or 26.6% of…
Does Google’s AI Overviews Violate Its Own Spam Policies?
Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense…
WordPress Scraper Plugin Compromised By Security Vulnerability
A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that allows anyone to upload malicious files to affected websites. The…
15 AEO Tools That Will Help You Optimize for LLMs
AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers. We’re moving from chasing traffic, to competing for brand visibility.…
The Intersection Of Video SEO And Social Media: Tactics To Win
Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple blog posts and stock images. Social media has transformed what…
E-E-A-T Implementation for AI Search
Understanding E-E-A-T: The Cornerstone of Quality Content Google’s quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common.…
Googler’s Deposition Offers View Of Google’s Ranking Systems
A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering an idea about Google’s quality scores and introduces a mysterious…
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast. Gary Illyes and Martin Splitt from Google…
How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?
Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of…
My 9 Top Picks Under $300
Managing PPC campaigns means juggling more than just keywords and budgets. From creative production and landing page optimization to fraud detection and competitor research, the marketer’s toolbox needs to be…
How Will The Tariffs Impact My PPC Campaigns?
Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC…
How Referral Traffic Undermines Long-Term Brand Growth
Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as…
AI Overview Links Share Single Position In Search Console
Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks…
How To Make More Customers Click, Choose You
How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and…
Google Launches Generative AI Certification With Free Training
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The…
Create Your Own ChatGPT Agent For On-Page SEO Audits
ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO, but it becomes more powerful the moment that you make…
Top 50 Fastest-Growing EdTech Companies
The EdTech industry is expanding rapidly, with a global market projected to reach $354.71 billion this year. From AI tutors to classroom management platforms, both new startups and established players…
The Rise Of Privacy-First Search Engines
Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising…