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TikTok Beats Competitors by 2X with $6B In-App Revenue
TikTok, including Douyin in China, earned $6 billion in in-app purchases last year, more than double any competitor, according to Sensor Tower’s Q4 Digital Market Index. This marked a 36%…
Leveraging AI For Buyer-Centric Strategies To Effectively Engage B2B Buyers
Investments in AI have reached unprecedented levels. According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach…
YouTube’s Growing Impact on Google AI Overviews: What Marketers Need to Know
We’re not even two months into 2025 and already we’re seeing how Google AI Overviews are transforming how users discover and consume content. At BrightEdge, we’re tracking these developments closely…
Data Shows Google AI Overviews Changing Faster Than Organic Search
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the…
5 Tips to Increase Your Website Conversion Rate
How I use AI for conversion optimization First, you need to give AI a webpage for analysis You can copy and paste the text below into an AI tool for…
Mullenweg Rebuffs Plea To Restore Automattic’s WordPress Core Contributions
AA WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress core. Mullenweg apologized and said it’s not up to him;…
73% Of Marketers Use Generative AI, Consumer Acceptance Up
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable…
Why Is Google Not Indexing My Pages?
This week’s Ask An SEO question comes from Harjeet: “Hi! I have a website that provides information of warehouses all over United states. The problem is that only eight to…
The State Of AI Chatbots And SEO
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on…
No Plans For WordPress In 5 Years
An awkward Q&A at WordCamp Asia 2025 saw Matt Mullenweg struggle to answer where WordPress will be in five years. Apparently caught off guard, he turned to the Lead Architect…
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link)…
How to Pitch To Speak at MozCon 2025
I encourage you to wear your empathy hat and think about the biggest problems digital marketers and SEOs face today. A few topics we’re interested in include: SERP volatility and…
introducing a new series | Google Search Central Blog | Google for Developers
Monday, February 24, 2025 Every now and then we get questions about robots.txt, robots meta tags, and the control functionality that they offer. Following our December series on crawling, we…
Mullenweg & Automattic Sued in Class Action Filing Over WordPress Dispute
A new lawsuit seeking class action status alleges that WordPress co-creator Matt Mullenweg and Automattic engaged in unfair business practices to harm managed WordPress web host WP Engine (WPE) and…
LinkedIn Rolls Out Email Metrics For Newsletter Publishers
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open…
A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense,…
A Complete Guide To Local Structured Data & Rich Results
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs,…
Google Faces EU Charges Over Alleged DMA Breaches
The European Commission is reportedly preparing to charge Google with not fully complying with the Digital Markets Act (DMA). According to sources, Google’s recent tweaks to its search algorithms haven’t…
Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an AI-based website builder) without having to code or hire programmers. The new…
How to Analyze Behavioral Data for Search — Whiteboard Friday
When it comes to analyzing the root cause, we have several diagnostic tools we can use, and they reside on three different levels of data that we can get: the…
ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1%…
How To Drive Google Shopping Growth With Only One Of Each Product
Google Shopping is a Google Ads product that allows advertisers to serve feed-based ads on the search engine results page (SERPs). The auction for Shopping Ads works in a similar…
13 Google Ads Settings To Check When Running International PPC Campaigns
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works…
Google Responsive Search Ads Just Got More Flexible
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how…
How To Use Inbound Marketing To Drive Traffic Without Paid Ads
Some SEOs are often so focused on rankings and traffic that they fail to focus on the post-click experience and miss opportunities to convert visitors. They don’t build a lead-generating…
Does Google Traffic Affect YouTube Recommendations? What To Know
In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations. The conversation centered on whether brief view durations from Google…
Is There Any SEO Benefit To Image Geolocation Data?
Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there…
How to Get Customers (There Are Only 4 Ways)
Getting customers is the lifeblood of any business. But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which…
WordPress Offers New 100-Year Domain Name Registrations
WordPress.com updated their 100-year domain and hosting plan, unlocking the opportunity to secure a domain name for a one hundred year period for only $2,000. The new service is a…
Facebook Now Deletes Live Videos After 30 Days
Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal. Facebook will delete live videos after 30 days. Users can download or transfer…