Insights From Fabrice Canal’s Pubcon Keynote
Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal…
Google’s System For Safe Online Shopping
Google reminds shoppers and merchants that it has several tools to establish consumer trust. In a recent blog post, Google highlights three key ways it helps people shop safely. 1.…
Google Maps SEO: 8 Steps To Rank Higher in Local Results
As the most popular navigation app in the United States, Google Maps has the potential to drive massive amounts of high-intent traffic to a business. So no matter the size…
Chrome FLEDGE Update Provides Hope For PPC & SEOs
As the looming Chrome third-party cookie deprecation gets closer, Google provided some well-received updates to help ease marketers’ concerns. Google’s response to user privacy was the creation of the Privacy…
Get These 6 Types of Backlinks (+ 4 Types to Avoid)
We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it…
Google Ads Announces Changes To Location Targeting Settings
Google Ads is notifying advertisers of upcoming changes to location targeting settings across campaign types starting in March. The changes aim to simplify and align the targeting process, making it…
Local SEO: The Key to Unlocking More Local Customers for Your Business
In today’s digital age, businesses can’t afford to ignore the power of local search engine optimization (SEO) to attract more local customers. Local SEO is the process of optimizing your…
Don’t Combine Site Moves With Other Big Changes
Google’s Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This topic comes up a…
9 Years of the Google Algorithm
If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On…
Google Introduces AI-Powered Search Ads
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). For businesses to connect with their intended audience, monitoring changing trends in search and consumer…
Form Tracking With Google Analytics (Via WordPress And GTM)
Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms…
All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million
The United States National Vulnerability Database published an advisory about two vulnerabilities discovered in the All In One SEO WordPress plugin. All In One SEO (AIOSEO) plugin, which has over…
How Many & Which Ones
Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes…
20 Online Business Ideas That Actually Work
Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a…
Helping Google Navigate Your Site More Efficiently — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week, Shawn talks you through…
What Is Google Lighthouse and How To Use It
Google Lighthouse is an open source API designed to help web developers audit their website’s performance and quality based on certain metrics. One of the metrics is search engine optimization…
21 Great Search Engines You Can Use Instead Of Google
For the last 20 years, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. With…
How To Use The Speed Test Tool
With so many tools and applications available for our industry, it is impossible to know about every single one. There are questions about what they do, how much they cost,…
7 Marketing Objective Examples (+ How to Set Yours Right)
The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used…
8 Techniques To Get More Customer Reviews For Your Local Business
In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate.…
Google Updates Guidance On How to Qualify For Discover Traffic
Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance…
LinkedIn Introduces SEO Tools For Articles
LinkedIn is releasing new tools to help make your content stand out and reach more people. Among the updates is a way to customize how your LinkedIn articles appear in…
Google Tests Blocking News Content For 4% Of Canadians
Google has started temporarily restricting news results for approximately four percent of randomly selected Canadian users in tests that will last five weeks. The decision directly responds to an online…
New Features For Performance Max Campaigns
Digital marketers can now optimize and prove the incremental value of their Performance Max campaigns with new features from Google. The search and advertising giant has announced several updates to…
SEO and Digital Marketing: A Comprehensive Guide for Small Businesses
As the world has gotten more digitalized, traditional modes of marketing have almost entirely been displaced by digital ones. Internet access is available to almost everyone in the world. Therefore,…
How To Predict Your SEO Success: A 5-Step Formula
Before you launch your next marketing campaign, wouldn’t it help to expect how much traffic and revenue you’ll bring in? After all, why promote a product or service without first…
How To Conduct A Content Audit Step-By-Step
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts,…
Google Doesn’t Care About AI Content. Here’s Why.
This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. Reason 1. Google can deal with…
Microsoft’s AI-Powered Bing Search Now On Mobile
Microsoft has announced the preview releases of its new Bing search engine and Edge web browser are coming to mobile, complete with AI-powered chat. Since the company introduced the all-new…
A Complete Guide For Beginners
Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise…