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CMOs Called Out For Reliance On AI Content For SEO
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy.…
Google Debunks Outbound Links For SEO
Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. Canonical SEO The word canonical (in the context of…
Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects…
Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality. Google relaunches AI image generation with improved quality and safeguards. New model…
I Disavowed “Toxic Backlinks”: Here’s What Happened
On July 26th 2024, I exported all “toxic” and “potentially toxic” backlinks to three of our blog posts from a well-known SEO tool. There were 129 URLs in total, which…
11 Ways To Do SEO Content Research Beyond Competitor Analysis
Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and…
How To Find The Right Long-tail Keywords For Articles
This week’s Ask An SEO question comes from Carrazana in Cuba, who asks: “How do you find the right, long-tail keywords for articles? I can not find the right keywords…
ChatGPT Outage Crashes Service For OpenAI
ChatGPT is experiencing a noticeable outage that is apparently reaching a critical point where it’s become highly noticeable. The current outage is a part of a series of outages that…
Google Rolls Out Tag Diagnostics Tool To Improve Data Quality
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights…
Google Introduces New Consent Management Tools For Advertisers
Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent…
Google Shows 7 Hidden Features in Google Trends
Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search…
WordPress Elementor Widgets Add-On Vulnerability
A WordPress plugin add-on for the popular Elementor page builder recently patched a vulnerability affecting over 200,000 installations. The exploit, found in the Jeg Elementor Kit plugin, allows authenticated attackers…
Google Says If Internal Nofollow Links Send A Quality Signal
Google’s Martin Splitt answered a question about whether internal nofollow links and noindex meta robots directives send the wrong signal to Google that the website is low quality. Nofollow Link…
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based…
Google Business Profile Video Verification Best Practices
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify…
Google Says Best Practices Can Have Minimal Effect
Google’s John Mueller answered a question the question of how long it takes for SEO to work and what it means if rankings don’t change after a year. Sometimes best…
Quality Over Quantity For Google Indexing
Image Credit: Lyna ™ Two trends have impacted how Google goes about indexing. While the open web has shrunk, Google needs to crawl through big content platforms like YouTube, Reddit,…
YouTube Rolls Out Paid Courses To More Channels
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. YouTube is expanding course creation to more creators. Courses can be free…
What Makes a Good Website? The Only 2 Things That Matter
Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to create a website that people will want…
Google Introduces New AI Tools For Retailers Ahead Of Holiday Season
Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping season. Google unveiled new AI tools for retailers. The 2024 holiday shopping season is…
8 Strategies From Actual Travel Publishers and SEOs
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to…
Google On YouTube “Cannibalization” Of Web Content
Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content…
So You’ve Been Asked To “Humanize” AI Content
Searches for “How to humanize AI content” have grown 943% over the last 12 months. More people are trying to “pass the human check”, either to make AI content suck…
WordPress Translation Plugin Vulnerability Affects +1 Million Sites
A critical vulnerability was discovered in the WPML WordPress plugin, affecting over a million installations. The vulnerability allows an authenticated attacker to perform remote code execution, potentially leading to a…
Google Updates ProfilePage Structured Data Documentation
Google updated their documentation for the profile page structured data, a structured data that all creators including recipe bloggers can use and become eligible for enhanced listings in the search…
Google Updates Organization Structured Data Documentation
Google updated the opening paragraph of the Organization Structured Data documentation to provide a clearer, more comprehensive description of its purpose, with improved clarity on four specific points. The result…
The Ultimate Guide to SearchGPT: Navigating the Future of AI-Powered Search
As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we’re thrilled to launch the Ultimate Guide to SearchGPT! As I…
Search Central Live 2024 is coming to Kuala Lumpur and Taipei | Google Search Central Blog | Google for Developers
Tuesday, Aug 27, 2024 As previously announced, Search Central Live is coming to Kuala Lumpur and to Taipei in the last quarter of 2024. And yes, we’re very excited! What…
Google To Replace Classic Merchant Center By September
Google to replace Merchant Center with new version by September, introducing AI tools and unified management for online and local listings. Google will replace classic Merchant Center with Merchant Center…
Survey Shows Where SEOs Get Their Clients
Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are getting their clients, what kinds of clients they’re getting and how they’re…