It happens every year – the holidays sneak up on us. Whether you end up scrambling to find the right gift for someone or rushing to ensure the perfect products…

The need to decrease cost per acquisition (CPA) has increased significantly as Google Ads continues to mature, leaving many marketers wondering: What tools do I have to reduce Google Ads…

Landing a spot on the Explore page is the best free exposure you can get on Instagram. Explore is a discovery engine that helps users find new content, and getting…

This post was sponsored by Adchieve. The opinions expressed in this article are the sponsor’s own. Google wants to make PPC campaign management easier and therefore takes the bid management…

With Amazon’s wild success, many are looking for how they can capitalize on the platform’s ability to generate so many sales for products in almost every area of life. However,…

News search has gotten complicated, and it’s more important than ever to stay up-to-date with the latest best practices in news SEO. Christine Liang, the SEO Director at The New…

How can you consistently lead the news in search when hot stories are breaking? That’s a difficult enough task on its own. But publishing success isn’t only about dominating in…

In a Google Office-hours hangout John Mueller was asked a great question about how Google Search Console (GSC) reports impressions now that the first page of the search results are…

Today’s Ask an SEO question comes from Emmanuel in London, who asks: “How do I drive traffic to my key landing pages when it’s being distributed to other informational pages?…

You’ve built your fantastic website and filled it with amazing content. What’s left to make it a search engine sensation? Inbound links! No matter how much you optimize your HTML…

Pop quiz: There’s a popular ranking metric obsessed over by SEO pros – one that can grade the quality of a site, estimate how easy/difficult it is for that website…

Do you want to simultaneously increase your ecommerce store’s conversions and receive more visibility in search results to attract new customers? Let’s look at three powerful and proven ways the…

Google’s John Mueller answered a question in Google Office-hours hangout about improving trust with Google. Trustworthiness, along with expertise and authoritativeness are a hot topic. Mueller addresses the topic of…

My first introduction to LinkedIn was in my senior year of college, when it was a requirement of my Career Preparation class to complete a LinkedIn profile. I remember putting…

Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. Whether it’s an award-winning photograph, or a blank…

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out. The closer the user…

Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most highly requested new features. Search Console already reports…

So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your…

Building a diverse portfolio of links, including deep links, is part of a successful link building strategy. But can your deep link ratio affect your organic search rankings? Read on…

What on earth is co-citation, and is it a Google search ranking factor? You may have heard the term co-citation in your SEO wanderings, often in discussions on link building…

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why TikTok is so popular? A Neilsen study attempts to explain why.…

Security researchers at WPScan and Wordfence have identified seventeen plugins published Catch Plugins (a division of Catch Themes, LLC) that have vulnerabilities. These vulnerabilities are rated as high and can…

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. This is an important update…

Content marketing is a lot like baking. While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly…