E-Commerce: Build the Perfect Category Page
What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy…
5 Holiday Internet Marketing Tactics to Start Right Now
It happens every year – the holidays sneak up on us. Whether you end up scrambling to find the right gift for someone or rushing to ensure the perfect products…
How To Do Local SEO for Large Enterprises
What is local SEO? It is the optimization of a website to bring traffic from the local community. With local SEO, your target audience is a local community or nearby…
13 Effective Ways to Reduce Your Google Ads CPA
The need to decrease cost per acquisition (CPA) has increased significantly as Google Ads continues to mature, leaving many marketers wondering: What tools do I have to reduce Google Ads…
How To Get On The Explore Page
Landing a spot on the Explore page is the best free exposure you can get on Instagram. Explore is a discovery engine that helps users find new content, and getting…
4 Examples of Data-Driven Insights
This post was sponsored by Adchieve. The opinions expressed in this article are the sponsor’s own. Google wants to make PPC campaign management easier and therefore takes the bid management…
A Guide To Getting Started With Amazon’s Affiliate Program
With Amazon’s wild success, many are looking for how they can capitalize on the platform’s ability to generate so many sales for products in almost every area of life. However,…
10 News SEO Tips from The New York Times’ Christine Liang
News search has gotten complicated, and it’s more important than ever to stay up-to-date with the latest best practices in news SEO. Christine Liang, the SEO Director at The New…
Popular Topics, Hot Takes & Expert Tips
How can you consistently lead the news in search when hot stories are breaking? That’s a difficult enough task on its own. But publishing success isn’t only about dominating in…
Google Search Console Impressions Report and Continuous Scroll SERPs
In a Google Office-hours hangout John Mueller was asked a great question about how Google Search Console (GSC) reports impressions now that the first page of the search results are…
A Copywriter’s Guide to Writing for Semantic SEO
Search engines are getting smarter. So much so, that the artificial intelligence (AI) built into Google and other search giants isn’t only picking up your keywords but also understanding nuance.…
How to Create & Optimize Landing Pages for SEO (Step-by-Step Guide)
Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog…
How Can I Drive More Traffic To Targeted Landing Pages?
Today’s Ask an SEO question comes from Emmanuel in London, who asks: “How do I drive traffic to my key landing pages when it’s being distributed to other informational pages?…
The Link Building Tactic You’re Not Using: Shallow Links
You’ve built your fantastic website and filled it with amazing content. What’s left to make it a search engine sensation? Inbound links! No matter how much you optimize your HTML…
Is It a Google Ranking Factor?
Pop quiz: There’s a popular ranking metric obsessed over by SEO pros – one that can grade the quality of a site, estimate how easy/difficult it is for that website…
How To Increase Ecommerce Traffic & Conversions
Do you want to simultaneously increase your ecommerce store’s conversions and receive more visibility in search results to attract new customers? Let’s look at three powerful and proven ways the…
Does Content or Links Improve Trust with Google?
Google’s John Mueller answered a question in Google Office-hours hangout about improving trust with Google. Trustworthiness, along with expertise and authoritativeness are a hot topic. Mueller addresses the topic of…
How The LinkedIn Algorithm Works & Optimizing For It
My first introduction to LinkedIn was in my senior year of college, when it was a requirement of my Career Preparation class to complete a LinkedIn profile. I remember putting…
Google Doesn’t Care What’s In An Image
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. Whether it’s an award-winning photograph, or a blank…
8 Ways To Drive Local Business In Competitive Markets With Search
Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out. The closer the user…
Google Search Analytics API Can Finally Pull Discover Data
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most highly requested new features. Search Console already reports…
Search Analytics API now supports Discover, Google News, and Regex
Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we…
Daily SEO Fix: SEO Reporting Basics
A crucial aspect of improving your SEO performance is reporting. By reporting on what you’ve done, you can analyze the data you’ve collected, and learn from it. In this…
What to Do When Competitors Buy Your Brand Keyword
So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your…
Is It A Google Ranking Factor?
Building a diverse portfolio of links, including deep links, is part of a successful link building strategy. But can your deep link ratio affect your organic search rankings? Read on…
Is Co-Citation A Google Ranking Factor?
What on earth is co-citation, and is it a Google search ranking factor? You may have heard the term co-citation in your SEO wanderings, often in discussions on link building…
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why TikTok is so popular? A Neilsen study attempts to explain why.…
300,00+ Installations of Catch Themes WordPress Plugins Vulnerable
Security researchers at WPScan and Wordfence have identified seventeen plugins published Catch Plugins (a division of Catch Themes, LLC) that have vulnerabilities. These vulnerabilities are rated as high and can…
Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. This is an important update…
10 Ingredients for a Successful Content Marketing Mix
Content marketing is a lot like baking. While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly…