Are your paid social campaigns generating the results you want? B2B (and specifically SaaS) brands may not be able to depend on demand alone. So, you have to help generate…

Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might trigger a so-called “sandbox effect.” Mueller responded by providing a…

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new…

With every website, there is always a greater opportunity to optimize than there is time or resources to implement. Businesses of all sizes must be able to effectively prioritize focus,…

For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital…

Remember when people said social media was just a fad? Its power has become clear – and it continues to grow, with no end in sight. Once a communication experiment…

Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. A ranking drop following a core update…

So you’ve brought a new, innovative product to market. Or maybe you found a way to put a new twist on an existing service, and it’s taken off in popularity.…

When it comes to SEO, all things are not created equal. What defines your business as “enterprise” typically comes down to the size of your organization, your total annual revenue,…

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. Separating content by user intent…

Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page. In an announcement, Google states:…

Which SEO tasks do you spend the most time working on? Everyone has their own way of working, but there are core areas of SEO that appear to have more…

Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to review the new progress in the field of language models…

A WordPress proposal admits it is falling behind Wix and similar platforms and suggests they need to create a performance team to coordinate speed improvements. While some may find it…

This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Paid advertising is a time-intensive discipline. There’s so much to concentrate on and so…