Google’s John Mueller on Brand Mentions
Google’s John Mueller was asked if “brand mentions” helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google. What’s A Brand…
Who Needs Dedicated Hosting – And Why?
Customizable Configurations Customize your server’s software and hardware configurations to make it work efficiently for you and your business’s needs. Dedicated servers can be enhanced by adding more memory, processing…
Trends You’ll Need In 2022
How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want…
How To Use Google Sheets For Web Scraping & Campaign Building
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
How To Do A Content Audit: The Ultimate Checklist
How long has it been since the last time you did a complete inventory and analysis of your content? This is known as a content audit, and most content creators…
Is It A Google Ranking Factor?
Websites in multiple languages allow you to target people based on their language preference. But can the use of different languages affect your organic search rankings? Read on to learn…
Keyword Prominence As A Google Ranking Factor
Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank…
Google’s Mueller On Self-Hosted WordPress Versus Wix
Google’s John Mueller answered a question on Reddit about moving an SMB site from Wix to a self-hosted WordPress environment. He offered his opinion on this specific scenario and within…
Why You Shouldn’t Rely On Google Discover Traffic
Google’s John Mueller answered a question about Discover traffic that disappeared. Mueller offered several reasons why Discover traffic might dry up and then cautioned against building a business around Discover…
Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our top Whiteboard Friday episode of…
How To A/B Test Responsive Search Ads: Step-By-Step & Tips
Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google…
A Technical SEO Guide to Advanced Core Web Vitals Optimization
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
10 Digital Marketing Fundamentals Every SEO Pro Should Know
Marketing budgets as a percentage of company revenue fell from 11% to 6.4% in 2021, the lowest proportion allocated to marketing in the history of Gartner’s Annual CMO Spend Survey.…
8 Digital Marketing Trends That Will Continue in 2022
Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads…
5 Ways To Punch Above Your Weight
One of the fundamental advantages of internet marketing – and SEO specifically – is that it can empower businesses of all sizes to compete more effectively, lowering the impact of…
Steal Our SEO Report Template (Inspired by SEO Experts)
How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Clients get lost in pointless data,…
What Is SEO & How It Works
Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people…
What Is Content Writing? 13 Tips for Creating Amazing Content
At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to…
20 Tips and Best Practices
Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. Both of these things are true, but it’s important to…
Google Confirms Update To Local Search Results
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. This update involved a “rebalancing” of ranking factors…
How to Level up Your SEO Content Strategy
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
The Future of Semantic Search and Its Impact on SEO Results
Search engines are constantly adapting to the ways users browse for information online. Algorithms are tuned to understand the intent of the search, often reflected in the way we compose…
An Introduction To Python & Machine Learning For Technical SEO
Since I first started talking about how Python is being used in the SEO space two years ago, it has gained even more popularity and a lot of people have…
2021 Analysis of Top Ecommerce Platforms
HTTPArchive examined the data from over 13 million websites visits to ecommerce sites. The data provided insights into which ecommerce sites are most popular and what kinds of sites use…
OpenX Ad Exchange Fined By FTC For Targeting Toddlers
The United States Federal Trade Commission fined OpenX Ad Exchange $2 Million dollars for violating the Children’s Online Privacy Protection Act Rule (COPPA Rule) which requires parental consent before collecting,…
The Core Elements of Storytelling that B2B Can Learn from B2C
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Meet the One Rand Man, an…
Adobe Announces Free Creative Cloud Express
Adobe announced a free creative suite that contains the core functionality of Photoshop, Illustrator, and Premiere Pro. Creative Cloud Express is aimed at non-experienced users, comes with 1 Million free…
All In One SEO Vulnerability Affects +3 Million Sites
Security researchers at Jetpack discovered two serious vulnerabilities in the All In One SEO Plugin. The vulnerabilities could allow a hacker to access usernames and passwords and also perform remote…
What Can Search Results Tell Us About Black Friday and Cyber Monday?
For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff…
A Guide to Optimizing for Google News, Top Stories, and Discover
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…