SEO news from around the world
Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…
Link building campaigns not meeting your goals? Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new…
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. This information was announced today as part of an…
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent…
Every customer is different. They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not…
The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content. And in order to meet these needs and…
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing.…
Is your search engine marketing strategy based on industry-wide best practices? Confused because you’re not getting the results you want? Not seeing results quickly enough? You may need personalized SEO…
Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you…
Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. This is stated during the…
Google alternatives are everywhere, but are they any good? To answer this question, I poked around a few popular alternative search engines for a day or two and used them…
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The report begins by highlighting…
Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site. They can help search engines like Google understand what a…
LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations. These new features are…
Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column…
Over the past couple of years, I’ve asked some tough questions like: Now, I keep asking these questions because I believe that SEO experts, content marketers, social media marketers, and…
A publisher’s homepage is one of its most important pages for News SEO. So what happens when the number of internal links to articles from a publisher’s homepage is dramatically…
Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a…
Microsoft announced the launch of PubHub, a new part of Bing Webmaster Tools that helps news publishers significantly extend their reach and attract more readers. PubHub for News Publishers PubHub…
There is no easy workaround for making a website or mobile application meet accessibility conformance guidelines for everyone. It’s unrealistic to look for a solution that automatically makes a website…
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both…
We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at…
What makes one marketing podcast better than the next? Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed…
This week’s Ask An SEO question comes from Jeff in Houston, who writes: “We have a very authoritative site linking to our website. We set them up with UTM parameters…
Google’s John Mueller discussed the importance of helping Google understand which content is important in order to help it get indexed. While he mentioned the role of external links, his…
Accurate, well-designed reporting is key to any effective SEO program. Well-designed reports provide management and other stakeholders with a clear picture of the value of your SEO efforts. And what’s…
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase…
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t…
Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to…
Pogo-sticking is an SEO term used to describe a situation where a searcher quickly navigates back and forth between pages in search results. It’s a situation dreaded by some SEOs.…