Transitioning, Rebranding & Leading In SEO: Q&A With Rachel Heseltine
Diversity, equity, and inclusion are major priorities for organizations in 2022. But DEI has to be more than just a buzz term – and it needs to happen at every…
New SEO Competitive Analysis Certification
We’ve said it before and we’ll say it again – our community continues to blow us away with eagerness to learn and hunger for new content. Your feedback and interest…
An SEO-Friendly Website Builder. 6 Features To Rank High [Review]
This post was sponsored by Tilda website builder. The opinions expressed in this article are the sponsor’s own. Website builders have a bad reputation when it comes to SEO. Myth:…
The Insanely Simple SEO Strategy for 2022 (The Orchard Strategy)
Everyone’s SEO strategy is pretty much the same at a high level: find keywords that people are searching for and try to rank for them. But there are easy and…
Women In SEO Share Tips On Closing The Wage Gap
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was…
Google Acquires Cybersecurity Firm Mandiant
Google Cloud announced it is acquiring cybersecurity firm Mandiant, a leader in proactive SaaS based security. The acquisition underscores the importance of security for all businesses, regardless of scale, as…
Is It A Google Ranking Factor?
What the eff is TF-IDF, and can it really help your SEO strategy? You’d be forgiven for thinking, “Those crazy SEO people… what will they think of next?” But this…
Everything We Know About IndexNow So Far
Hopefully, you’ve heard about IndexNow at this point. We covered its announcement in October and in December, I had Fabrice Canel, Principal Program Manager for Microsoft Bing, on the SEJ…
6 Ways To Target Seniors More Effectively In Digital Marketing
Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults an untapped market in…
Why Digital PR Is Important for SEO and Link Building
Building a great online presence has become the need of the hour for businesses of all shapes and sizes. No serious business or brand can afford to miss out on…
6 Major Changes To Content Marketing In 2022 [Report Recap]
The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy. To navigate this space, your organization must prioritize content strategy and optimization of…
How to Ace Your Marketing Interview Project Proposal
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s a great time to be…
Are XML Sitemaps A Google Ranking Factor?
Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist…
13 Content Promotion Tactics to Get More Eyeballs on Your Content
If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell. You have to promote your content. Content promotion puts…
WordPress Plugin SEOPress Updated With IndexNow Support
SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. With IndexNow being adopted by a…
Internal Linking is Super Critical For SEO
Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do…
How Google Search Console Tracks ‘People Also Ask’ Performance Data
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during…
Upwork Suspends Operations in Russia
Upwork announced it is suspending all business operations in Russia and Belarus and is taking action to provide relief to Ukrainian partners as well as providing direct donations to organizations…
New Google Blog Series About Search Console & Data Studio
Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. Throughout the series Google will help…
Connecting Search Console to Data Studio | Google Search Central Blog | Google Developers
Tuesday, March 08, 2022 Google Search Console gives you insight into your website performance in Google Search, but understanding your data can be a challenge. If you set up a…
Where Do We Even Begin With SEO For A Startup?
Today’s Ask an SEO question comes from Aswin from Silver Spring, USA, who asks: “Hi, I am a beginner SEO with basic knowledge. I am doing SEO for a startup…
3 Powerful Ways To Increase Sales
What if we said you could use the power of search intent for more than just getting visitors to your site? Traditional search intent tells us how people are searching…
Commercial vs. Functional vs. Emotional: A Case Study on Page Title SEO Testing
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My dad used to tell me…
14 Essential Local SEO & Listing Management Tools
Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem…
The Only 3 Google Analytics Metrics You Need to Track
Google Analytics collects a massive amount of data about user traffic and behavior on your website, ranging from acquisition to conversion. While the amount of data you can get is…
What Is Local SEO & Why Local Search Matters
Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your…
If You Care About User Experience, Invest in SEO
And, if you care about SEO, invest in User Experience. Aligning SEO and UX offers too many mutual benefits to ignore. Ahead of our March 15th webinar, let’s explore the…
LinkedIn Profiles Can Now Display Career Breaks
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. In an announcement from LinkedIn,…
Google On Recipe Pages – Are They Getting Too Long?
Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. This is stated by Google’s Search Advocate John Mueller during…
Revenue You Are Losing From Organic Traffic Declines [Webinar]
“Why are we losing traffic?” “How much is this dip in traffic costing me?” It’s a common question and concern facing SEO professionals, marketers, business owners, and stakeholders. And we…