SEO news from around the world
Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Maura Boswell Well, I…
Out of all the ranking factors, reading level is one plagued with misconceptions from those within the SEO community (and those outside of it, too). Many tools integrate readability into…
The search results a person sees today may be influenced by things they looked up in Google weeks, months, or even years ago. A user’s past is said to follow…
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…
Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for…
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector…
with Brock Cooper Ukrainian streets once filled with the laughter of children and hurried walks of people heading to work are now abandoned. Workers of all kinds have had to…
As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of…
Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that…
When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website…
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22,…
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid…
The first-ever website was launched in August of 1991. Fast forward to 2021, and now, there are well over 1.8 billion websites on the internet, according to Statista. With so…
When brands like JP Morgan, Nike, Playboy, Adidas, and McDonald’s enter the metaverse, do we all jump in? Or are we already in, and we don’t even realize it? Image…
The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that can lead to business…
I am a content creator. I create content—mainly blog posts—for the Ahrefs blog, which generates around ~300,000 visits per month (from Google alone). How did I become a content creator…
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the…
Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether…
What is an integrated marketing campaign? As marketers we distinguish between campaigns in different channels, because of differences in format, cost, frequency and dozens of other variables. Often, marketing staff…
Twitter issued it’s six-month Transparency Report revealing what countries are making the most information requests, Twitter revealed facts about policing members for rule violations and a surprising trend in accounts…
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from…
Though content marketing is most often associated with for-profit businesses and companies, non-profit and non-governmental organizations (NGOs) rely on content marketing to get found online, too. I can guarantee that…
Thinking of changing hosts but not sure how to migrate a WordPress site from one host to another? They say that moving house, getting married, and changing jobs are the…
Instagram gets 2.9 billion visits monthly, and 81 percent of these users go there to research services and products. For business owners like you, Instagram offers ample opportunity to reach…
Facebook released it’s quarterly Widely Viewed Content Report. The report shows what kinds of content users shared the most, giving an idea of the kind of content that does well…
If you own a business that offers goods and services to other businesses (like we do here at Ahrefs), then you’re probably wondering how to get your products/services in front…
Looking for easier, faster ways to propel your site to the top of Google? They say that tons of high-quality content mean a higher search rank. A higher search rank…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to measuring the…
Internal linking features in most SEO strategies, but the reality is it’s rarely prioritized highly enough. SEOs often focus on other tactics while failing to realize the true potential that…