Fact Or Fiction? Let’s Bust Some Myths! [Ebook]
If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you! The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the…
Google Ad Customizers: The How and Why
“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She…
5 Instagram SEO Tricks for Better Reach
Businesses on Instagram may not have an SEO specialist, but they implement search engine optimization (SEO) intuitively. Moreover, SEO is a number one concern for those who want to win…
Mobile SEO: Complete Guide and Checklist
Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of…
Why You Should Use Boolean Search Operators For SEO
The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their…
Why Creating Competitor Link Gaps Is Just as Important as Closing Them
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In SEO and digital PR, there…
Google Experiences Rare, Widespread Outage
Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for a brief period when…
How Google Pros & Cons Update Impacts Product Review Sites
Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search.…
LinkedIn Lets You Add Clickable Links To Photo Posts
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. This gives you another way to drive traffic to your website…
7 SEO Tips To Make Your Writing Portfolio Discoverable In Search
I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I…
What It Is And How To Use It
Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain…
Going International: 15 SEO Steps for a Successful Expansion
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Introduction Expanding your business internationally is…
How To Use Paid Search & Social Ads For Promoting Events
In the last few years, COVID has changed how businesses host special events and interact with customers and the community. Special events have changed, and time-sensitive activities have a more…
9 Ways To Sell In China: Tips For Ecommerce Marketers
You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has…
Tips For Optimizing Google Ads Campaigns
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based…
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)
If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can promote your product or…
Why You Should Target Zero Search Volume Keyword
Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume,…
DuckDuckGo Now Says It Will Block Microsoft Trackers
DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. Earlier this year, a security researcher discovered DuckDuckGo’s mobile browser transferring data…
How To Build Links, Traffic & Conversions
The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of…
Google Updates Search Snippets For Product Review Pages
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update,…
WordPress Gutenberg 13.8 Offers Greater Editing Flexibility
WordPress Gutenberg 13.8 is here, unpacking further incremental improvements to the Gutenberg block editor. Some of the improvements are relatively trivial additions, like adding a WhatsApp icon to the Social…
A Call-To-Action Guide For Businesses
The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business) marketing content…
Pros and cons | Google Search Central Blog | Google Developers
Friday, August 5, 2022 Product reviews are a valuable resource for users researching which product to buy. Product reviews often contain a list of pros and cons, which our research…
Step-By-Step Guide To Earning Your Google Ads Certification
In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as possible. Seasoned veterans and new…
The Beginner’s Guide to Making Your Brand Unmissable
Public relations has always been a critical factor in building a brand, and it is no different in today’s digital society. Times have simply moved from billboards and press comments…
10 Ways Coding Skills Can Improve SEO Efforts
It’s not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective.…
8 Ways To End Silo Mentality & Increase Business Agility
When it comes to SEO, are the teams within your organization effectively communicating? Or do they seem to be working on their own island? How do you keep everyone up…
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question
The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older. Whether the horse and buggy are replaced by the…
17 SEO Best Practices For Better Ranking
There are many best practices for SEO, including those provided by Google. Here are 17 tips that can help one develop a better search presence. What Do Best Practices For…
86% Of B2B Brands Find Success With Influencer Marketing
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according…