SEO news from around the world
Google’s search snippets look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. “We’re making quoted searches better,” says Google Search software…
Today’s “Ask An SEO” question comes from Bhaumik from Mumbai, who asks: “I have a question about automatically generated URLs. My firm had previously used different tools to generate sitemaps.…
Most search engine optimization (SEO) specialists aspire to reach no. 1 in Google rankings, but Google usually changes its design and algorithms to improve search appearances, making it difficult to…
Despite Shopify handling some basic SEO best practices out of the box, it’s unlikely to be enough to take your store to the top of Google. You need to optimize…
There’s a reason why WordPress is so popular: it’s relatively easy to use, offers a lot of functionality, and gives you many customization options. And it can be great for…
For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources. SEO professionals then…
YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. Here’s a recap of all announcements from this week’s news flash. Greater…
Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos…
LinkedIn is testing a different take on a Discover feed — a new mobile app section with content curated by humans rather than algorithms. Similar to other discovery-based feeds, a…
Traditional media companies have struggled in the digital age. As more people opt out of physical formats like newspapers and magazines, some employment numbers in the industry have steadily declined.…
Meta descriptions and keywords are critical for successful website development, promotion and traffic acquisition. Furthermore, it is through these components that Google receives information about the site page’s content. Therefore,…
Google aims to rank the most relevant results for searchers. So if your content isn’t relevant, it won’t rank. But relevance isn’t just about including your keyword a bunch of…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What does it take to advance…
This post was sponsored by Rio SEO. The opinions expressed in this article are the sponsor’s own. Customer experience (CX) is more than just a buzzword – it’s what shapes…
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on…
Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying…
The previous two weeks have seen a number of interesting and important changes from Google, with particular relevance for marketers and e-commerce merchants. There are lots of small practical changes…
Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier…
The United States government’s National Vulnerability Database published a notification of a vulnerability discovered in the official WordPress Gutenberg plugin. But according to the person who found it, WordPress is…
Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a company.…
Have you ever wondered why people don’t visit some company websites? Whether they have excellent products and services, a website can affect the organization itself. A website can help your…
SEO is one of the most popular types of digital marketing services. But it can be challenging to sell because there are many types of SEO services and service providers…
Standard operating procedures make your work faster, easier, and more scalable. This is particularly true in the case of SEO, where a lot of the tasks are simple and repeatable.…
Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you…
Can spending less time on the clock actually make your team more productive? Joe O’Connor thinks so. He’s the CEO of 4DayWeek.com, a company aiming to shift our collective mindsets…
Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market. While the basics –…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Which local pack element is hiding…