What Techniques Do You Follow To Acquire Quality Backlinks
If an external site connects to a webpage from your website, they’re providing you with “backlinks.” Backlinks are utilized in search engine results to determine the worth of a particular…
Will AI Kill SEO? We Asked ChatGPT
It happens every couple of years. First, it was Jason Calacanis and Mahalo, then the early social platforms. We saw it again with voice search and smart assistants. For a…
How to Find Your Competitors’ Backlinks (And Get Them for Yourself)
If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point. That’s because understanding how they got…
How It Works & How To Get Started
One of the latest versions of popular social networks in recent months includes the launch of a newcomer called Mastodon. With some Twitter users’ desire to find another option, Mastadon…
OpenAI Reports Major Outages For ChatGPT And Labs Users
OpenAI’s ChatGPT and Labs experienced an outage today. Mobile users report receiving the dreaded “ChatGPT is at capacity right now” message and its outage limerick. ChatGPT Plus subscribers can receive…
4 Ways To Boost SEO ROI With No Overhead Costs
This post was sponsored by ResultFirst. The opinions expressed in this article are the sponsor’s own. Your CEO wants to know how important your SEO team is in the company’s…
TikTok Will Allow Users To Refresh The For You Feed For Fresh Recommendations
TikTok introduced a new feature allowing users to refresh their For You feeds if they feel the current recommendations are no longer relevant to their interests. This comes as part…
Google Explains Why Sites Should Combine Structured Data
Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about…
How It Works & How To Get Started
One of the latest versions of popular social networks in recent months includes the launch of a newcomer called Mastodon. With some Twitter users’ desire to find another option, Mastadon…
How to Avoid Duplicate Conversions and Recreating the Conversion Funnel for GA4
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As you’re probably all too aware…
The 9 Best Keyword Research Tools
Keyword research is a three-step process: Find keyword ideas that people are searching for Check their ranking difficulty Figure out the best way to rank In this post, you’ll learn…
20 Lesser-Known (Yet Powerful) Ahrefs Hacks
Even if you’re familiar with Ahrefs, you probably use one or two tools on a daily basis. But there are more you’re missing out on. To help you get the…
You’re Measuring Your Branded SERP Wrong – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Controlling the consumer experience of your…
Audience First SEO With HubSpot [Podcast]
In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand…
How A Customer Journey Influences Your Content Strategy
Looking for ways to optimize your customer journey and drive more conversions? Want to learn how to turn prospects into paying customers? By mapping out each stage of the sales…
SEJ’s Weekly News Recap For Search, Social, And AI
It’s been a busy week for professionals in all industries, thanks to the latest developments in AI. To help you stay updated on the latest news that may affect your…
How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari
Using the search engine you like best is a preference many internet users don’t take lightly. But it can also be tricky to configure the browser(s) you use to operate…
2 Types of Content Marketing KPIs You Should Track (Separately)
Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to…
Microsoft Shares 5 Starter Prompts For AI-Powered Bing
As digital marketers and SEO professionals, we find ourselves amid rapid advancements in artificial intelligence (AI). While trying to understand the implications of AI, we must adapt our strategies to…
How To Use ChatSpot AI With HubSpot To Improve Productivity
HubSpot recently announced the launch of new AI tools – content assistant and ChatSpot.ai – to boost productivity and save the marketing and sales teams valuable time researching, reporting, and…
After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby
In a significant move, SEMrush has acquired a highly-regarded community for SEO professionals: Traffic Think Tank. Founded by renowned digital marketing experts Matthew Howells-Barby, Nick Eubanks, and Ian Howells, Traffic…
Three Irish Small Business Ideas that Could Be US Hits
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Knitting the Islands”, by Miriam Ellis…
AI-Powered Tools To Boost Productivity
Microsoft has unveiled Microsoft 365 Copilot, a groundbreaking AI-powered tool designed to enhance productivity and creativity in the workplace. By combining the capabilities of large language models (LLMs) with data…
8 Tips for Using Slide Presentations for SEO Advantage
Several local businesses have used several types of media (images or videos) for content marketing and local online search optimization (SEO). But did you know that you can also optimize…
10 Websites That Tried to Fool Google (And Failed)
SEOs have been trying to outsmart Google for as long as it has existed. Sometimes, they win; other times, their attempts fail. Here are 10 extraordinary examples of websites that…
How To Build A SaaS PPC Campaign That’s Built To Last
What makes a great SaaS PPC campaign – or at the very least, what will make a SaaS PPC campaign just a little bit better? In other words, what makes…
Schema Improvements Show Deliberate SEO Now Activity
Organizations that prioritize SEO have seen undeniable success despite the challenges posed by marketplace changes over the last two decades. A combination of BrightEdge surveys and research shows how organizations…
Google Rolls Out March 2023 Core Algorithm Update
Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. Core algorithm updates can impact search rankings, making it crucial for SEOs…
20 Essential Technical SEO Tools For Agencies
Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results.…
LinkedIn Launches AI-Powered Features For Profiles & Job Listings
LinkedIn announced the rollout of new AI features to help users improve their professional profiles and companies write better job descriptions. AI-Powered Headlines And Summaries Personalized writing suggestions powered by…