Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or need but don’t know how to fulfill it Know what…
How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research…
Google’s John Mueller Offers Help With Spammy Foreign Language Hack
Google Search Advocate John Mueller recently responded to a post on Reddit from a website owner experiencing a significant increase in indexed foreign language pages. The website owner reported that…
No Perfect Formula For Search Rankings
In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow to rank well in search results. The statement begins: “Today…
Google Clarifies Job Posting Structured Data Guidance
Google updated their job posting structured data guidance in order to change the requirements of how to best keep Google notified of new webpages and changes to existing webpages. Google…
Driving Sales with Digital PR: What E-commerce Brands Need to Know
When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. This is why…
55 Instagram Statistics And Facts For 2024
Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s…
New York Times Lawsuit Based On Misuse Of ChatGPT
OpenAI published a response to The New York Times’ lawsuit by alleging that The NYTimes used manipulative prompting techniques in order to induce ChatGPT to regurgitate lengthy excerpts, stating that…
Link Building for Lawyers: 10 Strategies to Help You Win in SERPs
Avvo isn’t the only option. Here are a few legal directories worth looking into. FindLaw Justia SuperLawyers Avvo A critical aspect to remember is consistency in your firm’s name, address,…
Author Bylines Not A Ranking Factor
In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The SEO Community The issue…
Google Gives Cookie Reprieve To Select Sites Through New Trials
As Google starts restricting third-party cookies in Chrome, it’s offering a limited deprecation trial for sites proving functionality issues. Google is phasing out third-party cookie access in Chrome by 2024. …
My 6Ms Of Social Media
My framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here.…
Google Clarifies How Algorithm Chooses Search Snippets
Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big…
Articles We Loved in Q4 2023
We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles that stood out—the ones that…
Bard Vs ChatGPT Vs Claude
Researchers tested the idea that an AI model may have an advantage in self-detecting its own content because the detection was leveraging the same training and datasets. What they didn’t…
SEO-Driven Content Architecture — Whiteboard Friday
Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split things into a keyword map. So this is a very,…
The Top 3 Google Ranking Factors That Really Matter
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Use ChatGPT For Keyword Research
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
What To Do After You’ve Exhausted Your High-Intent Keyword List
Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and…
Free Website Audit Checklist
Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency…
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Write ChatGPT Prompts To Get The Best Results
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Complianz WordPress GDPR Compliance Plugin Vulnerability
A popular WordPress plugin for privacy compliance with over 800,000 installations recently patched a stored XSS vulnerability that could allow an attacker to upload malicious scripts for launching attacks against…
How To Use ChatGPT To Be More Productive & Creative
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Essential GA4 Reports You Need To Measure Your SEO Campaigns
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Navigating the Privacy Tightrope: Personal Data and Social Media Marketing
As a marketer, social media represents a double-edged sword. On one hand, you have the opportunity to target your marketing more precisely than has ever been possible in the past.…
It’s Easy To Mess Up A Site Revamp
Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in…
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized…