SEO news from around the world
In today’s digital age, businesses can’t afford to ignore the power of local search engine optimization (SEO) to attract more local customers. Local SEO is the process of optimizing your…
Google Lighthouse is an open source API designed to help web developers audit their website’s performance and quality based on certain metrics. One of the metrics is search engine optimization…
As the world has gotten more digitalized, traditional modes of marketing have almost entirely been displaced by digital ones. Internet access is available to almost everyone in the world. Therefore,…
Do you want to increase your website traffic without building single backlinks and any paid tools? Then stick to this post because, in this article, I will share my step-by-step…
The SEO landscape is always evolving and the beginning of 2023 has been no different! While not every update or enhancement is relevant to every business, there are trends and…
Mobile devices have become the primary way businesses engage their audience, and companies that once offered custom website design services are now faced with the challenge of creating suitable websites…
In today’s digital age, having a website that’s easy to navigate is essential for success. A website with confusing navigation can frustrate visitors and drive them away, resulting in lost…
The “content is king” motto keeps its throne, and it is not surprising at all. However, how users and content marketers approach content will change drastically this year. “How?” you…
A good search engine optimization (SEO) strategy will help make your website more visible and discoverable to search users. The more times and the higher positions your website content appears…
Do you have a WordPress website and want to ensure it’s optimized to drive traffic, perhaps load fast or just give users the best experience? WordPress is one of the…
Content marketing is a powerful strategy for businesses of all sizes, but it can be difficult to know where to start or how to stand out in a crowded market.…
Most employees, whether they work in digital marketing or not, understand the prominence of the internet in marketing spaces. The internet can introduce new clients and support brands, but optimizing…
Artificial Intelligence (AI) has revolutionized how marketers approach their strategies for a long time. From IBM’s Watson and Google’s RankBrain, AI has revolutionized how search engines work, and how marketers…
You’ve probably heard that link building is important for search engine optimization (SEO), but you may not be sure why. Link building is the process of acquiring backlinks from other…
Reddit is a user-driven news aggregator allowing people to share links and stories on various topics. It was founded by Steve Huffman and Alexis Ohanian and is currently owned by…
If you are in the spa decor industry, it’s important to have an effective content marketing strategy. Below, we’ll discuss tips that will help you create successful content campaigns. As…
It’s no secret that the software-as-a-service (SaaS) industry is booming. In fact, according to a study by Dynatrace, the SaaS market is projected to grow from $126 billion in 2020…
Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it’s one of the channels most prioritized by CMOs for 2023. Companies…
One common question in the search engine optimization (SEO) space is whether or not nofollow links help your rank higher in the search results. Given that backlinks are one of…
How many times a day do we turn to Google for information? We’re checking the weather forecast and getting traffic directions on Google maps. We key random words and phrases…
URL redirection is the process of redirecting website visitors and search engines from one URL to another when the original no longer exists. As a general rule, it is required…
As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4…
Brand awareness is one thing businesses of all sizes pay a premium for. And for good reason; when prospective consumers recall your brand, they are more than likely to purchase…
Nothing is more valuable than sending a quick response to a customer in trouble. Sending a quick reply has many advantages. A customer receiving an instant response gets satisfied by…
Marketing metrics are the values with which the marketing tools reach the consumer or user, and their costs can be calculated. Since numerical values are used in all of these…
Digital marketing is one of the best ways to advertise your brand and attract new clients. Additionally, digital marketing solutions are crucial for publicizing and assuring the success of virtual…
Mobile rank tracking is something that has been on the rise for several years now. With more and more people using their mobile devices to browse the internet, research companies…
If you injure your knee, do you ask for a bandage or a Band-Aid? One thing that successful companies like Coca-Cola and Band-Aid have in common is a solid brand…
One of the biggest challenges of international SEO is that search engines like Google often display different results to users in different countries. There are several signals that search engines…
Brand loyalty, simply put, is a customer’s willingness to continue to patronize a brand instead of turning to its competitors. Paying attention to brand loyalty is important because when it…