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BrightEdge Integrates Google’s INP Metric
This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As…
High-Quality Content Is Crawled More Often
SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must…
How Local Businesses Should Use Video In Their Digital Marketing
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many…
The Saga Of John Mueller’s Freaky Robots.txt
The robots.txt file of the personal blog of Google’s John Mueller became a focus of interest when someone on Reddit claimed that Mueller’s blog had been hit by the Helpful…
10 Law Firm Marketing Tactics For Business Building In 2024
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics…
100 Blog Post Ideas to Get Traffic
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential.…
Use Offline Conversions To Tune Google Ads For Profit
Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance…
Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money.…
Google Search Console Adds INP Metric In Core Web Vitals Report
Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals…
You Can’t Compare Backlink Counts in SEO Tools: Here’s Why
Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only…
LinkedIn Offers 250 AI Courses For Free Until April
LinkedIn is unlocking 250 AI courses, available for free until April 5. According to LinkedIn’s data, the skills required for the average job globally will change by 68% by 2030.…
I Replaced Google with AI For a Week. Here’s What I Learned
I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something…
10 Steps To Grow Your SEO Authority & Topical Expertise
Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of…
40 Examples You Need to See
If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere…
How to Search Through the Source Code of the Entire Website
Get the week’s best marketing content Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the…
Google Now Says Core Web Vitals Used In Ranking Systems
Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that…
Does Adding a Related Post Section Help Your Blog? We Tested It
We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use…
Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed
The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been…
WordPress Site Builder Plugin Accused Of Adding A “Backdoor”
A widely used add-on plugin for a popular WordPress site builder installed an anti-piracy script that essentially unpublishes all posts. WordPress developers are livid, with some calling the script a…
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be…
Originality: Escape The SERP Fluffyfication
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content with the latest core update. Based on our evaluations,…
Google’s Algorithm Hates AI Content? How To Make Google Love It
Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations…
How To Track The ROI Of Content On A Page
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that…
21 AI Use Cases For Turning Calls Into Marketing Data [+Prompts]
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at…
Google Integrates Social Media Posts Into Google Business Profiles
Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a…
Local SEO For Non-Physical Businesses: Overcoming The Challenges
It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a…
Try These PPC Strategies For Your B2B Business In 2024
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole.…
28 Awesome Sources of Free Data
We all love free stuff, don’t we? The internet is awash in an endless stream of information – mostly free and valuable, yet susceptible to manipulation and misinformation. That’s why,…
Google’s Website Cache Is Still Available (For Now)
Google recently updated it’s Google Cache documentation on their website cache and in so doing indirectly created a reminder that the cache is still available for virtually any webpage that…
E-E-A-T Quick Wins — Whiteboard Friday
So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is fundamental when it comes to E-E-A-T helpful content. Users want…