SEO Salary Survey 2023 [Industry Research]
How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this…
Google To Curb Microtargeting In Consumer Finance Ads
Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on…
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft Advertising has announced the launch of Monetize Insights, a new analytics dashboard aimed at helping publishers monitor and optimize their advertising revenue streams more efficiently. The dashboard is now…
How To Run Successful Webinars for Lead Generation
Running a successful webinar for lead generation is a smart way to connect with potential customers online. It’s like hosting an informative online event that can attract people interested in…
New AI Framework Powers LinkedIn’s Content Moderation
LinkedIn rolled out a new content moderation framework that’s a breakthrough in optimizing moderation queues, reducing the time to catch policy violations by 60%. This technology may be the future…
Local Business E-E-A-T: Real-world Examples of How This Works
SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better…
Google Highlights Forums & Profiles With New Structured Data
Google announced today that it will start supporting structured data for discussion forums and profile pages in Google Search. This change will allow Google to better identify and display information…
Google Discusses Fixing 404 Errors From Inbound Links
Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and…
39 Emotions Digital Marketers Can Use In Advertising
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be…
discussion forum and profile page markup | Google Search Central Blog | Google for Developers
Monday, November 27, 2023 Today we’re announcing support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works…
Google Removing Crawl Rate Limiter Tool From Search Console
Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it…
New AI Model Outperforms Google’s Powerful PaLM-2
Inflection AI, the creators of the PI AI Personal Assistant announced the creation of a powerful new large language model called Inflection-2 that outperforms Google’s PaLM language model across a…
When Not to Use Artificial Intelligence in Digital PR
Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ensure our…
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100…
Google On Traffic Metric & SEO
Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with…
SEO Community Spotlight: London
London’s SEO community is a vibrant, thriving one. With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s…
Upcoming deprecation of Crawl Rate Limiter Tool in Search Console | Google Search Central Blog | Google for Developers
Friday, November 24, 2023 The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool has been available for over a decade, but with…
What The Report Can Tell You
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance and informing your SEO strategy. While some…
How to Research, Monitor, and Optimize for Questions (+ Free Worksheet)
Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and…
How to Do a Content Gap Analysis [With Template]
A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new…
8 Ways to Generate Infinite Blog Post Ideas
It’s hard to be creative on demand, and harder still to fill a content calendar with high-performing blog post ideas. Content ideation is the process of generating article ideas. A…
Everything You Need To Know
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers.…
OpenAI Board Removes CEO Sam Altman: Explore The Timeline Of Events via @sejournal, @kristileilani
Explore the timeline of events surrounding OpenAI’s decision to remove Sam Altman as CEO, resulting in Microsoft’s possible acquisition of Altman, Greg Brockman, and colleagues. The post OpenAI Board Removes…
Google Bard’s Latest Update Enhances Understanding Of YouTube Videos
Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I…
Will Sam Altman Join Microsoft Or Return To OpenAI?
OpenAI has reached a tentative agreement for Sam Altman to reassume the CEO position, with a newly formed board. The organization is currently collaborating to finalize the details and expresses…
Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide
Here, you will learn how to direct ChatGPT to extract the most repeated 1-word, 2-word, and 3-word queries from the Excel file. This analysis provides insight into the most frequently…
The Role Of Blog Content And Multiple Search-Friendly Formats In 2024
There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I…
Is Alt Text A Ranking Factor For Google Image Search?
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text…
What If Site Quality Is Simpler Than People Think?
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s…
Anthropic Introduces Claude 2.1 With 200K Context Window
Artificial intelligence startup Anthropic has released Claude 2.1, an upgraded version of its conversational AI assistant, touting significant improvements in areas like context length, accuracy, and integration capabilities. 200K Context…